GTM AI Index

Index › Vendors › Hulu · September 2026 Edition

1 category · Named, not ranked

Hulu

13Judge labels

0First choices

2Negative labels

7 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Hulu was named 6 times in Video ads, where StackAdapt led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business81 of 112

under the label threshold

Mid-market20 of 121

under the label threshold

Enterprise23 of 100

under the label threshold

In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Hulu for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	0%	20 of 121	0%	6	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Hulu yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Hulu across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	2	0	2
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative6 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative5 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Direct buys on premium CTV platforms (Hulu, Roku, Amazon Fire TV)” Mistral Small · Video ads · negative prompt · alternative

“Premium, walled-garden environment with strong first-party data” DeepSeek V4 Flash · Video ads · comparative prompt · alternative

“Hulu for brand safety” Mistral Small · Video ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Hulu, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hulu was named but was not.

ProductSame answerTook the first choice insteadHead to head

YouTube Ads10 of 134Not in the top three

TikTok Ads10 of 131Not in the top three

Meta Ads9 of 134Not in the top three

Roku7 of 130Not in the top three

The Trade Desk7 of 130Not in the top three

LinkedIn Video Ads5 of 131Not in the top three

Tubi5 of 130Not in the top three

Vibe.co5 of 130Not in the top three

Disney+4 of 130Not in the top three

StackAdapt4 of 130Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hulu. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 13 answers that named Hulu and are not a share of its labels.

Domains cited

ads.tiktok.com1

support.google.com1

Two of the two domain citations in answers naming Hulu came from somebody else's page.

Pages cited

ads.tiktok.com/business/en-US/brand-safety-suitability1

support.google.com/google-ads/answer/136077271

Pages are listed as the models cited them.

Names read as Hulu

What the judge wrote, as written, with how often. The vendor table decides that these count as Hulu; a claim can dispute any of them.

Hulu & Disney+ (Disney Advertising) 1

The company

Hulu.

Website: hulu.com
Headquarters: Santa Monica, United States
Founded: 2007
Ownership: Part of Disney Media and Entertainment Distribution

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hulu's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hulu, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hulu.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.