Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 74 → 89 of 92
1 category · RankedHulu
21Judge labels
0First choices
4Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Video ads for mid-market buyers
Rank 19 of 114 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 11 labels there were negative.
What the models named instead of Hulu →By buyer segmentRead the same way at every buyer size.
Small business96 of 99
0%4 labels
under the label threshold
Mid-market19 of 114
0%11 labels
accepted challenger
Enterprise29 of 105
0%6 labels
under the label threshold
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hulu for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 0% | 19 of 114 | 9% | 11 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Hulu held within the floor in its one category: no change cleared 11 points.
Best category · Video ads · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 17 of 110
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 25 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 19 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hulu across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hulu across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative8 labelsNone
Budget-constrained3 labelsNone
Scale-constrained1 labelNone
Negative8 labelsNone
First choiceAlternativeMentionNegative21 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Hulu - Good for reaching mid-market professionals; offers industry and job title targeting” Claude Haiku 4.5 · Video ads · paraphrase prompt · alternative
“Only buy CTV from premium, direct networks (like Hulu, Peacock, or Roku)” Gemini 3.5 Flash · Video ads · negative prompt · alternative
“Premium, high-quality streaming content environment.” DeepSeek V4 Flash · Video ads · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Not ideal for ultra‑tight budgets; best for larger campaigns.” MiniMax M2.5 · Video ads · budget prompt · soft negative
Named alongside
The products named in the same answers as Hulu, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hulu was named but was not.ShowHide
Named alongside
The products named in the same answers as Hulu, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hulu was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hulu. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 21 answers that named Hulu and are not a share of its labels.
Domains cited
vibe.co10
digiday.com6
influencermarketinghub.com6
mobidea.com6
thecmo.com6
fueler.io5
target-video.com5
adstellar.ai4
aidigital.com4
blog.linkmie.com4
Fifty-six of the fifty-six domain citations in answers naming Hulu came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hulu.com is not in Google's top ten for any of the category's searches. In the answers, Hulu takes 0% of first choices and StackAdapt takes 32%.ShowHide
Search and answers
hulu.com is not in Google's top ten for any of the category's searches. In the answers, Hulu takes 0% of first choices and StackAdapt takes 32%.
ShowHideIn search
Google, US estimatesPosition for “video advertising platform”
–
not in the top ten
Position for “best video advertising platform”
–
not in the top ten
- Searches for its name, Google
- 4,090,000 a month (“hulu”)
- AI search demand for its name, est.
- 196,641 a month
- Organic visits to its site
- about 33,947,620 a month
- Searches its site ranks for
- 653,922 · 105,935 in the top three
- Sites linking to it
- 102,071
- Paid Google search
- 3 searches its ads show for, about 16 clicks and $47 a month (estimate)
In answers
This editionShare of first choices
0%
rank 19 of 114 in video ads
Segment leader
32%
StackAdapt
- First choices
- 0 across its categories
- Named in
- 21 answers
- Its own site cited
- in 18 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hulu.com
6,390
subdomains included
Content
459
counted in the table below
Documentation
219
Product · Integration
1,395 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 260 | 4 | 2026-09-14 | ||
| News or press | 132 | 0 | 2022-07-20 | ||
| Podcast or video | 19 | undated | |||
| Blog | 18 | 0 | 2023-01-03 | ||
| Comparison | 16 | 0 | 2021-12-17 | ||
| Webinar or virtual event | 7 | 1 | 2026-07-28 | ||
| Glossary or explainer | 6 | undated | |||
| Conference or event | 1 | 0 | 2026-03-25 |
Most recent
- 2026-09-14Stream nfl games report or ebook
- 2026-08-18College football report or ebook
- 2026-07-28Lollapalooza live stream webinar or virtual event
- 2026-07-22Pga report or ebook
- 2026-07-16Shark week report or ebook
- 2026-06-26Secret lives of mormon wives report or ebook
How it is countedHide how it is counted
Every page hulu.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hulu
What the judge wrote, as written, with how often. The vendor table decides that these count as Hulu; a claim can dispute any of them.
Hulu (Disney Advertising) 1Hulu / Disney+ / Netflix / Peacock 1Hulu/Disney+ 1
Follow Hulu
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hulu.ShowHide
The company
Hulu.
ShowHideOn record
Wikidata- Website
- hulu.com
- Headquarters
- Santa Monica, United States
- Founded
- 2007
- Ownership
- Part of Disney Media and Entertainment Distribution
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Stream TV and Movies Live and Online
- For
- U.S. residents, 18+ only
- Price stated
- Starting at $12.99/mo.; Starting at $35.99/mo.; $12.99 / MONTH; $21.99 / MONTH; $7.99/month; $9.99/month; $4.99/month; $6.49/month; $49.99 for 1 month; $64.99/month for 3 months hulu.com
- Starting price
- 12.99 hulu.com
- Free plan or trial
- No free trial available. hulu.com
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What Hulu's own pages state, read October 5, 2026: hulu.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hulu's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hulu, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hulu by email, built from the raw record of the edition. It shows:
- where Hulu is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hulu, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.