Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 93 → 109 of 110
3 categories · Named, not rankedX
15Judge labels
0First choices
13Negative labels
9 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. X was named 5 times in Video ads and 2 other categories, where StackAdapt led with 32%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market113 of 114
0%3 labels
under the label threshold
Enterprise104 of 105
0%6 labels
under the label threshold
In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named X for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video advertising | Marketing | 0% | 113 of 114 | 100% | 3 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 121 of 135 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Social media management | Marketing | 0% | 43 of 53 | 0% | 1 | under 10 labels · led by Sprout Social at 30% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, X held within the floor in all three categories: no change cleared 11 points.
Best category · Video ads · by segment
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 92 → 96 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 93 → 113 of 114 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 150 → 121 of 135 |
| Social media | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 53, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated X across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated X across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid or proceed with extreme caution.” Gemini 3.5 Flash · Video ads · negative prompt · hard negative
“the relationship with advertisers went cold due to chaotic leadership, political controversy and algorithmic changes, with brand safety becoming a major point of contention” Claude Haiku 4.5 · Video ads · negative prompt · soft negative
“X, if your brand has a low tolerance for ads appearing beside controversial content. Kantar's 2024 survey found low marketer confidence in X's brand safety” GPT-6 Luna · Video ads · negative prompt · soft negative
“Algorithmic reach throttling, pay-to-play pressure, policy enforcement” MiniMax M2.5 · Content marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as X, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and X was named but was not.ShowHide
Named alongside
The products named in the same answers as X, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and X was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named X. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named X and are not a share of its labels.
Domains cited
emarketer.com6
digiday.com5
ana.net4
basis.com4
brandsafetyinstitute.com4
martech.org4
sproutsocial.com4
ads.tiktok.com3
auditsocials.com3
blog.hootsuite.com3
Forty of the forty domain citations in answers naming X came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on x.com
1,175
subdomains included
Content
222
counted in the table below
Documentation
941
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 65 | undated | |||
| Webinar or virtual event | 45 | 0 | 2008-12-17 | ||
| News or press | 33 | 3 | 2026-07-24 | ||
| Report or ebook | 32 | undated | |||
| Blog | 27 | 0 | 2025-03-08 | ||
| Case study | 12 | undated | |||
| Template or tool | 8 | undated |
Most recent
- 2026-07-242080607219515551900 news or press
- 2026-07-172078134837555122256 news or press
- 2026-07-092075252483627065640 news or press
- 2026-06-222068992465734951090 news or press
- 2026-06-162066854491899457746 news or press
- 2025-03-081898320313126977745 blog
How it is countedHide how it is counted
Every page x.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as X
What the judge wrote, as written, with how often. The vendor table decides that these count as X; a claim can dispute any of them.
X (formerly Twitter) 2X (Twitter) 1X (Twitter) Pro 1
Follow X
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
X is its own company.ShowHide
The company
X is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- From breaking news and entertainment to sports and politics, get the full story with all the live commentary.
- For
- People who want to see what’s happening
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What X's own pages state, read October 5, 2026: x.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when X's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as X, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for X by email, built from the raw record of the edition. It shows:
- where X is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name X, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.