GTM AI Index

Index › Vendors › TikTok · September 2026 Edition

TikTok · 2 categories · Named, not ranked

TikTok

20Judge labels

0First choices

18Negative labels

10 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

9 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. TikTok was named 9 times in Video hosting and 1 other category, where Wistia led with 56%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business34 of 48

under the label threshold

Mid-market54 of 56

under the label threshold

Enterprise47 of 48

under the label threshold

In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named TikTok for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video marketing and hosting	Marketing	0%	54 of 56	80%	5	under 10 labels · led by Wistia at 56%
Content marketing platforms	Marketing	0%	159 of 159	100%	4	under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for TikTok yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated TikTok across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	1	1
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	2	2
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative19 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why avoid as primary: Algorithm-dependent reach (throttled without ads), strict content policies risking bans/suspensions” Grok 4.1 Fast · Video hosting · negative prompt · hard negative

“### 2. Social Media Feeds (Facebook, TikTok, LinkedIn) ... avoid embedding” Qwen 3.7 Flash · Video hosting · negative prompt · hard negative

“Social media platforms like TikTok, Instagram, X (formerly Twitter), and LinkedIn offer discovery but don't provide a direct, portable relationship with your audience” Claude Haiku 4.5 · Content marketing · negative prompt · soft negative

“privacy and data-use risks across major services, including YouTube, TikTok, Twitch, Snapchat, X, Meta” GPT-5.4 mini · Video hosting · negative prompt · soft negative

Named alongside

The products named in the same answers as TikTok, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok was named but was not.

ProductSame answerTook the first choice insteadHead to head

YouTube15 of 202Not in the top three

Vimeo13 of 202Not in the top three

Wistia12 of 203Not in the top three

Instagram10 of 200Not in the top three

Brightcove9 of 200Not in the top three

Gumlet8 of 201Not in the top three

Facebook7 of 200Not in the top three

Vidyard7 of 200Not in the top three

Dailymotion5 of 200Not in the top three

Kaltura5 of 200Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TikTok. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 20 answers that named TikTok and are not a share of its labels.

Domains cited

thecmo.com3

blog.hubspot.com2

gartner.com2

impactplus.com2

wordstream.com2

3ptechies.com1

adwave.com1

agencyentourage.com1

aisaspa.com1

beehiiv.com1

Sixteen of the sixteen domain citations in answers naming TikTok came from somebody else's page.

Pages cited

thecmo.com/tools/content-marketing-platform3

blog.hubspot.com/website/content-marketing-platform2

gartner.com/reviews/market/content-marketing-platforms2

3ptechies.com/worst-places-buy-ads.html1

adwave.com/resources/social-media-trends-for-small-business-in-20261

agencyentourage.com/blog/3-content-marketing-platforms-your-brand-is-probably-not-using1

aisaspa.com/marketing-strategies-small-businesses-can-use-in-20261

beehiiv.com/blog/content-creator-platform1

Pages are listed as the models cited them.

The company

TikTok.

Website: tiktok.com
Headquarters: Ireland
Founded: 2016

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TikTok's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TikTok, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at tiktok.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.