Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 33 → 40 of 40
TikTok · 2 categories · Named, not rankedTikTok
31Judge labels
1First choices
27Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. TikTok was named 8 times in Video hosting and 1 other category, where Wistia led with 51%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business41 of 41
0%6 labels
under the label threshold
Mid-market45 of 47
0%7 labels
under the label threshold
Enterprise45 of 48
0%7 labels
under the label threshold
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named TikTok for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video marketing and hosting | Marketing | 0% | 45 of 47 | 71% | 7 | under 10 labels · led by Wistia at 51% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 119 of 135 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, TikTok held within the floor in all two categories: no change cleared 11 points.
Best category · Video hosting · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 39 of 43
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 44 → 42 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video hosting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 45 of 47 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 154 → 119 of 135 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated TikTok across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated TikTok across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained1 labelNone
Scale-constrained1 label1
Negative28 labelsNone
First choiceAlternativeMentionNegative31 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you need Viral Reach: You need TikTok or Reels.” Qwen 3.7 Flash · Video hosting · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“These are audience-reach tools, not brand-safe marketing infrastructure.” Muse Glimmer 30B · Video hosting · negative prompt · hard negative
“Examples: YouTube, TikTok, Facebook/Instagram Reels, and similar.” GPT-5.4 mini · Video hosting · negative prompt · hard negative
“avoid as your primary host ... TikTok” Perplexity Sonar · Video hosting · negative prompt · hard negative
“Facebook/TikTok (Too chaotic)” Qwen 3.7 Flash · Video hosting · negative prompt · hard negative
Named alongside
The products named in the same answers as TikTok, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok was named but was not.ShowHide
Named alongside
The products named in the same answers as TikTok, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named TikTok. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 31 answers that named TikTok and are not a share of its labels.
Domains cited
swarmify.com12
gumlet.com11
guideflow.com10
apollotechnical.com7
cloudinary.com7
fast.io6
dacast.com5
g2.com5
socialrails.com5
support.google.com5
Seventy-three of the seventy-three domain citations in answers naming TikTok came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tiktok.com is not in Google's top ten for any of the category's searches. In the answers, TikTok takes 0% of first choices and Wistia takes 51%.ShowHide
Search and answers
tiktok.com is not in Google's top ten for any of the category's searches. In the answers, TikTok takes 0% of first choices and Wistia takes 51%.
ShowHideIn search
Google, US estimatesPosition for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
–
not in the top ten
- Searches for its name, Google
- 11,100,000 a month (“tiktok”)
- AI search demand for its name, est.
- 398,553 a month
- Organic visits to its site
- about 318,250,761 a month
- Searches its site ranks for
- 49,438,879 · 2,229,312 in the top three
- Sites linking to it
- 3,861,574
- Paid Google search
- 209 searches its ads show for, about 3,981 clicks and $58,994 a month (estimate)
In answers
This editionShare of first choices
0%
rank 45 of 47 in video hosting
Segment leader
51%
Wistia
- First choices
- 1 across its categories
- Named in
- 31 answers
- Its own site cited
- in 25 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tiktok.com
5,561
subdomains included
Content
878
counted in the table below
Documentation
4
Product · Integration
0 · 14
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 492 | 0 | 2024-08-22 | ||
| Podcast or video | 362 | undated | |||
| Case study | 7 | 0 | 2021-05-04 | ||
| Conference or event | 6 | 0 | 2021-04-01 | ||
| Glossary or explainer | 6 | undated | |||
| Report or ebook | 5 | undated |
Most recent
- 2024-08-22Small business marketing tiktok ultimate guide blog
- 2024-03-05Why bidding matters blog
- 2021-10-29Back to school 2021 marketing tips win sales tiktok blog
- 2021-10-18Branded hashtag challenge harness the power of participation blog
- 2021-10-13Get creative 6 storytelling frameworks blog
- 2021-10-08Tiktok creative ultimate guide blog
How it is countedHide how it is counted
Every page tiktok.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as TikTok
What the judge wrote, as written, with how often. The vendor table decides that these count as TikTok; a claim can dispute any of them.
TikTok / Instagram Reels / YouTube Shorts 1
Follow TikTok
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TikTok.ShowHide
The company
TikTok.
ShowHideOn record
Wikidata- Website
- tiktok.com
- Headquarters
- Ireland
- Founded
- 2016
- Also from TikTok
- TikTok Creator Marketplace, TikTok Pixel, TikTok PrivacyGo
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Make Your Day
- For
- marketers and advertisers
- Customers named
- Virgin VoyagesHormel FoodsTapNation: Golf OrbitBravestarsTargetKleinanzeigena&o HostelsDuolingo
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What TikTok's own pages state, read September 28, 2026: tiktok.com, tiktok.com/business/en/inspiration/planswell-308. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TikTok's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TikTok, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TikTok by email, built from the raw record of the edition. It shows:
- where TikTok is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TikTok, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.