Small business▼−1Since September 2026: 56% → 55%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
55%from 56% in September 2026
Inside the floor by 10 pointsRank 1 of 40, unchanged
3 categories · RankedWistia
231Judge labels
79First choices
29Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
55% in Video hosting for small business buyers
Rank 1 of 47 in the mid-market standingendorsed leader
12 of 14 models made it the first choice on the direct prompt; 8% of its 74 labels there were negative.
What the models named instead of Wistia →By buyer segmentStrongest at small business.
Small business1 of 41
55%77 labels
endorsed leader
Mid-market1 of 47
51%74 labels
endorsed leader
Enterprise1 of 48
32%70 labels
endorsed leader
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Wistia for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video marketing and hosting | Marketing | 51% | 1 of 47 | 8% | 74 | endorsed leader | ▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Interactive demo platforms | Sales | 0% | 42 of 50 | 0% | 1 | under 10 labels · led by Storylane at 31% | |
| Video advertising | Marketing | 0% | 99 of 114 | 100% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Wistia held within the floor in all three categories: no change cleared 11 points.
Best category · Video hosting · by segment
Mid-market▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
52%from 56% in September 2026
Inside the floor by 7 pointsRank 1 of 43, unchanged
Enterprise▲+7Since September 2026: 23% → 30%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
30%from 23% in September 2026
Inside the floor by 4 pointsRank 2 → 1 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video hosting | 56% | 52% | ▼−4Since September 2026: 56% → 52%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 47, unchanged |
| Interactive demos | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 50, unchanged |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 99 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Wistia across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Wistia across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 1 | 0 | 6 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 6 | 0 | 0 | 0 | 6 |
| Perplexity Sonar | 3 | 1 | 0 | 1 | 5 |
| Grok 4.20 | 3 | 1 | 1 | 1 | 6 |
| Mistral Small | 3 | 2 | 1 | 0 | 6 |
| DeepSeek V4 Flash | 5 | 0 | 1 | 1 | 7 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 4 | 1 | 1 | 1 | 7 |
| Kimi K2 | 5 | 0 | 0 | 1 | 6 |
| GLM 4.7 FlashX | 3 | 2 | 0 | 0 | 5 |
| MiniMax M2.5 | 4 | 1 | 0 | 0 | 5 |
| GPT-6 Luna | 3 | 1 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 1 | 0 | 2 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct43 labels33
Paraphrase36 labels20
Comparative42 labels34not counted in share
Budget-constrained41 labels11
Scale-constrained30 labels15
Negative39 labels15not counted in share
First choiceAlternativeMentionNegative231 labels in all, every segment counted; 79 of the 128 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Built specifically for marketing\u2014features like Turnstile email collector... Ideal for: Businesses focused on converting viewers into leads” MiniMax M2.5 · Video hosting · comparative prompt · first choice
“Wistia | Marketers who want deep analytics & lead‑gen tools | CTA overlays, email gating, heatmaps, clean embed, strong SEO” MiniMax M2.5 · Video hosting · scale prompt · first choice
“I'd suggest starting with YouTube (if cost is the primary concern) or Wistia (if you need marketing-specific features)” MiniMax M2.5 · Video hosting · budget prompt · first choice
“the safer choice is usually a dedicated business video platform such as Wistia, Vidyard, or similar professional hosts” Perplexity Sonar · Video hosting · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Not ad buying platforms but rather places to host, manage, and measure your own video content” DeepSeek V4 Flash · Video ads · comparative prompt · soft negative
“gives you a cleaner embed and better analytics than YouTube, but the free plan is tightly limited” Muse Glimmer 30B · Video hosting · negative prompt · soft negative
“Wistia starts at $79/mo for marketing features, so it's usually too steep for a limited budget.” Muse Glimmer 30B · Video hosting · budget prompt · soft negative
“it often exceeds the "limited budget" cap for early-stage companies” Qwen 3.7 Flash · Video hosting · budget prompt · soft negative
Named alongside
The products named in the same answers as Wistia, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wistia was named but was not.ShowHide
Named alongside
The products named in the same answers as Wistia, over the 231 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wistia was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Wistia. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 210 of the 231 answers that named Wistia and are not a share of its labels.
Domains cited
gumlet.com115
guideflow.com114
swarmify.com93
learn.g2.com79
vidyard.com76
dacast.com64
fast.io63
wistia.comYour site60
zapier.com54
cinema8.com49
707 of the 767 domain citations in answers naming Wistia came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Wistia stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Wistia stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“wistia”)
- AI search demand for its name, est.
- 151 a month
- Organic visits to its site
- about 42,328 a month
- Searches its site ranks for
- 4,709 · 349 in the top three
- Sites linking to it
- 90,798
- Paid Google search
- 5 searches its ads show for, about 41 clicks and $312 a month (estimate)
In answers
This editionShare of first choices
51%
rank 1 of 47 in video hosting
First choices
79
across its categories
- Named in
- 231 answers
- Its own site cited
- in 210 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wistia.com
1,377
subdomains included
Content
677
counted in the table below
Documentation
393
Product · Integration
19 · 37
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 495 | 6 | 2026-09-17 | SEO, Video ads | |
| Webinar or virtual event | 111 | 5 | 2026-08-26 | ||
| Podcast or video | 32 | 4 | 2026-08-20 | SEO | |
| Comparison | 21 | 0 | 2026-06-16 | ||
| Glossary or explainer | 9 | 1 | 2026-09-09 | ||
| Report or ebook | 4 | 0 | 2024-03-26 | ||
| Conference or event | 3 | undated | |||
| Template or tool | 2 | 0 | 2021-05-04 |
Most recent
- 2026-09-17Social media video kpis blog
- 2026-09-0910105113 team accounts glossary or explainer
- 2026-09-02Tomorrow io blog
- 2026-08-26Ai webinar transcript content webinar or virtual event
- 2026-08-208288001 distribute your podcast podcast or video
- 2026-08-11Best webinar platform webinar or virtual event
How it is countedHide how it is counted
Every page wistia.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Wistia
What the judge wrote, as written, with how often. The vendor table decides that these count as Wistia; a claim can dispute any of them.
Wistia (Free Plan) 1Wistia Business 1Wistia Free 1
Follow Wistia
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Wistia.ShowHide
The company
Wistia.
ShowHideOn record
Wikidata- Website
- wistia.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 87
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- video marketing platform for business
- For
- businesses; marketers; data-obsessed marketers
- Price stated
- Free, Business, and Enterprise Plans wistia.com/pricing
- Starting price
- $0/mo wistia.com/pricing
- Free plan or trial
- Start a free trial wistia.com
- Integrations claimed
- 6 wistia.com/pricing
- Certifications
- SOC 2 Certified
- Customers named
- RedditExplainlyKovaiDefendifyMarketing MeetupTomorrow.ioYMCALitmus
- Not stated on the pages read
- Hosting
What Wistia's own pages state, read September 28, 2026: wistia.com, wistia.com/pricing, trust.wistia.com, wistia.com/product/embeds, wistia.com/blog/category/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wistia's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wistia, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Wistia by email, built from the raw record of the edition. It shows:
- where Wistia is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Wistia, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Wistia is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Wistia is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Wistia first in Video marketing and hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.