Every category where a model named Wistia for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video marketing and hosting	Marketing	56%	1 of 56	12%	68	endorsed leader
Video advertising	Marketing	0%	24 of 121	14%	7	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Wistia yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Wistia across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	3	1	0	6
GPT-5.4 mini	3	0	1	1	5
Gemini 3.5 Flash	5	0	1	1	7
Perplexity Sonar	4	1	0	0	5
Grok 4.1 Fast	4	1	0	2	7
Mistral Small	4	2	0	1	7
DeepSeek V4 Flash	5	0	1	1	7
Llama 4 Maverick	4	0	2	1	7
Qwen 3.7 Flash	4	1	1	1	7
Kimi K2	3	2	0	0	5
GLM 4.7 FlashX	4	1	0	0	5
MiniMax M2.5	3	2	1	1	7

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct45 labels32

Paraphrase34 labels22

Comparative38 labels34not counted in share

Budget-constrained35 labels6

Scale-constrained29 labels15

Negative31 labels10not counted in share

First choiceAlternativeMentionNegative212 labels in all, every segment counted; 75 of the 119 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best Overall for Marketing-Driven B2B ... for most mid-market B2B companies, Wistia provides the most comprehensive marketing automation and lead generation capabilities.” GLM 4.7 FlashX · Video hosting · direct prompt · first choice

“1. Wistia - Best for Marketing-Led Lead Generation ... Wistia provides superior marketing automation capabilities for teams with larger budgets.” Mistral Small · Video hosting · direct prompt · first choice

“Wistia – Best for Lead Generation & Marketing Automation ... Wistia or Vimeo for conversion-focused videos on your own site” Kimi K2 · Video hosting · comparative prompt · first choice

“Start with Wistia's free plan ... it's the one true *marketing* platform, with lead-capture forms and CRM integrations built in.” DeepSeek V4 Flash · Video hosting · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“hosting tools (Vidyard/Wistia) are for owned video, not paid ads” Grok 4.1 Fast · Video ads · direct prompt · hard negative

“Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options” Mistral Small · Video hosting · negative prompt · soft negative

“Excellent for leads/CRM but per-seat or per-video pricing explodes at scale (e.g., Wistia: $0.25/extra video)” Grok 4.1 Fast · Video hosting · negative prompt · soft negative

“Wistia recently hiked its prices significantly ... it is likely overkill for a startup budget.” Qwen 3.7 Flash · Video hosting · budget prompt · soft negative

Named alongside

The products named in the same answers as Wistia, over the 210 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wistia was named but was not.

ProductSame answerTook the first choice insteadHead to head

Vimeo186 of 21014Not in the top three

Vidyard155 of 2107Compare →

YouTube109 of 21018Compare →

Brightcove106 of 21011Not in the top three

Gumlet73 of 2106Not in the top three

SproutVideo55 of 2100Not in the top three

Kaltura44 of 2104Not in the top three

Bunny Stream22 of 2101Not in the top three

Loom20 of 2100Not in the top three

Dailymotion18 of 2100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Wistia. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 210 answers that named Wistia and are not a share of its labels.

Domains cited

swarmify.com20

apollotechnical.com18

gumlet.com18

vidyard.com17

goldcast.io16

wistia.comYour site16

fast.io15

knowlify.com15

dacast.com13

guideflow.com13

145 of the 161 domain citations in answers naming Wistia came from somebody else's page.

Pages cited

swarmify.com/blog/best-video-hosting-platforms19

apollotechnical.com/video-hosting-platforms-for-businesses-compared18

goldcast.io/blog-post/video-hosting-sites16

fast.io/resources/video-hosting-platforms15

knowlify.com/articles/best-video-hosting-platforms15

moonb.io/blog/top-video-hosting-platforms13

guideflow.com/blog/video-hosting-platform12

learn.g2.com/best-video-hosting-platforms11

Pages are listed as the models cited them.

Names read as Wistia

What the judge wrote, as written, with how often. The vendor table decides that these count as Wistia; a claim can dispute any of them.

Wistia Free 2

The company

Wistia.

Website: wistia.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 87

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wistia's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wistia, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at wistia.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.