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GTM AI Index
Index › Products › Facebook Video · October 2026 Edition
Facebook · 1 category · Named, not ranked

Facebook Video

19Judge labels
0First choices
17Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Facebook Video was named 9 times in Video hosting, where Wistia led with 51%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Facebook Video for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Video marketing and hostingMarketing0%47 of 4778%9under 10 labels · led by Wistia at 51%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Facebook Video held within the floor in its one category: no change cleared 11 points.

Best category · Video hosting · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 38 of 40
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 43 of 43
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 → 41 of 45

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Video hosting0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 50 → 47 of 47

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Facebook Video across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501012
GPT-5.4 mini00011
Gemini 3.5 Flash00000
Perplexity Sonar00011
Grok 4.2000011
Mistral Small01001
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00011
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00011
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative17 labelsNone
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Free to upload videos, with built-in audiences and strong targeting options for ads.” Mistral Small · Video hosting · budget prompt · alternative
“combined with social media platforms where your customers spend time” Claude Haiku 4.5 · Video hosting · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Algorithm-dependent visibility... not optimized for website embeds or private branding.” Grok 4.20 · Video hosting · negative prompt · hard negative
“Avoid/Replace: Google Drive/Dropbox (Too clunky), Facebook/TikTok (Too chaotic).” Qwen 3.7 Flash · Video hosting · negative prompt · hard negative
“These are audience-reach tools, not brand-safe marketing infrastructure.” Muse Glimmer 30B · Video hosting · negative prompt · hard negative
“Examples: YouTube, TikTok, Facebook/Instagram Reels, and similar.” GPT-5.4 mini · Video hosting · negative prompt · hard negative

Named alongside

The products named in the same answers as Facebook Video, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook Video was named but was not.
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ProductSame answerTook the first choice insteadHead to head
YouTube19 of 192Not among the top eight
Vimeo17 of 190Not among the top eight
Wistia16 of 196Not among the top eight
TikTok14 of 190Not among the top eight
Instagram10 of 190Not among the top eight
Vidyard6 of 193Not among the top eight
Brightcove5 of 193Not among the top eight
Google Drive5 of 190Not among the top eight
SproutVideo5 of 190Not among the top eight
Dropbox4 of 190Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Facebook Video. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 19 answers that named Facebook Video and are not a share of its labels.

Domains cited

gumlet.com13
swarmify.com13
guideflow.com12
apollotechnical.com7
cloudinary.com7
fast.io7
learn.g2.com6
socialrails.com6
uscreen.tv6
dacast.com5

Eighty-two of the eighty-two domain citations in answers naming Facebook Video came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

facebook.com is not in Google's top ten for any of the category's searches. In the answers, Facebook Video takes 0% of first choices and Wistia takes 51%.
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In search

Google, US estimates
Position for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
–
not in the top ten
Its company's site
facebook.com shared with Facebook's other products; the figures are the site's
Organic visits to its site
about 3,412,145,496 a month
Searches its site ranks for
135,647,781 · 22,797,654 in the top three
Sites linking to it
34,835,893
Paid Google search
25 searches its ads show for, about 5,121 clicks and $39,318 a month (estimate)
Ads on GoogleDetailLess
30+ ads · 17 image, 8 text, 5 video · 30 shown in the last 30 days

First shown October 2021, as Meta Platforms, Inc., verified. Ads started 2025-10 to 2026-09: 18 in the year, 12 before. 90 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 47 of 47 in video hosting
Segment leader
51%
Wistia
First choices
0 across its categories
Named in
19 answers
Its own site cited
in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Facebook Video

What the judge wrote, as written, with how often. The vendor table decides that these count as Facebook Video; a claim can dispute any of them.
Facebook 4Facebook & Instagram (Meta) 1Facebook / Instagram 1Facebook/Instagram 1Facebook/Instagram Reels 1Facebook/Instagram/TikTok videos 1

Follow Facebook Video

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Facebook is the company behind Facebook Video.
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On record

Wikidata
Headquarters
Colombia
Founded
2004
Employees
about 77,986 (2026)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Facebook Video's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Facebook Video, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Facebook Video by email, built from the raw record of the edition. It shows:

  • where Facebook Video is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Facebook Video, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at facebook.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.