GTM AI Index

Index › Vendors › Facebook Messenger · September 2026 Edition

Facebook · 1 category · Named, not ranked

Facebook Messenger

14Judge labels

0First choices

14Negative labels

9 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Facebook Messenger was named 5 times in In-app messaging, where Intercom led with 20%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business103 of 112

under the label threshold

Mid-market112 of 113

under the label threshold

Enterprise94 of 96

under the label threshold

In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Facebook Messenger for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
In-app messaging and customer communications	Customer	0%	112 of 113	100%	5	under 10 labels · led by Intercom at 20%

Movement

This is the first edition on this tier, so no move can be computed for Facebook Messenger yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Facebook Messenger across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	1	1
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	1	1
MiniMax M2.5	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Ranked lowest (22.22/100) in Kaspersky's 2025 privacy ratings, collecting the most data among major messaging apps” MiniMax M2.5 · In-app messaging · negative prompt · hard negative

“Collects the most data (up to 32/35 types per App Store listings)... Lacks default end-to-end encryption” Grok 4.1 Fast · In-app messaging · negative prompt · hard negative

“Avoid WeChat, Facebook Messenger, and LINE entirely.” Mistral Small · In-app messaging · negative prompt · hard negative

“Meta Platforms' Messenger (30) and LINE (21) are at the forefront of collecting numerous data types linked to users” Claude Haiku 4.5 · In-app messaging · negative prompt · soft negative

Named alongside

The products named in the same answers as Facebook Messenger, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook Messenger was named but was not.

ProductSame answerTook the first choice insteadHead to head

WhatsApp13 of 140Not in the top three

Signal11 of 144Not in the top three

Telegram11 of 140Not in the top three

iMessage6 of 140Not in the top three

Microsoft Teams5 of 141Not in the top three

Discord5 of 140Not in the top three

Slack4 of 140Not in the top three

Snapchat4 of 140Not in the top three

WeChat4 of 140Not in the top three

Wire3 of 142Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Facebook Messenger. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 14 answers that named Facebook Messenger and are not a share of its labels.

Domains cited

rocket.chat2

aws.amazon.com1

bellatorcyber.com1

cloudsek.com1

cshub.com1

cyberdefensemagazine.com1

epic.org1

esecurityplanet.com1

fognigma.com1

guptadeepak.com1

Eleven of the eleven domain citations in answers naming Facebook Messenger came from somebody else's page.

Pages cited

aws.amazon.com/blogs/security/reduce-the-security-and-compliance-risks-of-messaging-apps-w1

bellatorcyber.com/blog/secure-messaging-apps-for-personal-privacy1

cloudsek.com/knowledge-base/best-secure-messaging-apps1

cshub.com/mobile/news/cyber-security-risks-lurk-in-popular-messaging-apps1

cyberdefensemagazine.com/the-hidden-dangers-of-free-messaging-apps-security-risks-and-data1

epic.org/issues/consumer-privacy/social-media-privacy1

esecurityplanet.com/products/best-secure-messaging-apps1

fognigma.com/post/best-secure-messaging-app1

Pages are listed as the models cited them.

Names read as Facebook Messenger

What the judge wrote, as written, with how often. The vendor table decides that these count as Facebook Messenger; a claim can dispute any of them.

Facebook Messenger (Meta) 1

The company

Facebook is the company behind Facebook Messenger.

Website: facebook.com
Headquarters: Colombia
Founded: 2004
Employees: about 77,986 (2026)

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Facebook Messenger's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Facebook Messenger, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at facebookmessenger.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.