Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 100 → 101 of 107
Facebook · 1 category · Named, not rankedFacebook Messenger
12Judge labels
0First choices
12Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Facebook Messenger was named 7 times in In-app messaging, where Intercom led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business102 of 108
0%3 labels
under the label threshold
Mid-market103 of 105
0%7 labels
under the label threshold
Enterprise93 of 98
0%2 labels
under the label threshold
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Facebook Messenger for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 0% | 103 of 105 | 100% | 7 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Facebook Messenger held within the floor in its one category: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 109 → 95 of 96
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 91 → 92 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 109 → 103 of 105 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Facebook Messenger across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Facebook Messenger across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Apps specifically called out as more concerning in the supplied sources include Facebook Messenger, which is described as collecting substantial data and not offering end-to-end encryption by default” Perplexity Sonar · In-app messaging · negative prompt · hard negative
“heavy metadata collection, data sharing within Meta ecosystem for ads/profiling. Notorious for privacy issues.” Grok 4.20 · In-app messaging · negative prompt · hard negative
“Owned by Meta, which has faced multiple privacy scandals. The platform collects substantial user data.” MiniMax M2.5 · In-app messaging · negative prompt · hard negative
“Widespread complaints about privacy violations ... Poor security track record” Qwen 3.7 Flash · In-app messaging · negative prompt · hard negative
Named alongside
The products named in the same answers as Facebook Messenger, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook Messenger was named but was not.ShowHide
Named alongside
The products named in the same answers as Facebook Messenger, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook Messenger was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Facebook Messenger. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 12 answers that named Facebook Messenger and are not a share of its labels.
Domains cited
knock.app5
mcafee.com5
kaspersky.com4
rocket.chat4
sendbird.com4
surfshark.com4
blog.hubspot.com3
hide.me3
pcmag.com3
avast.com2
Thirty-seven of the thirty-seven domain citations in answers naming Facebook Messenger came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
facebook.com is not in Google's top ten for any of the category's searches. In the answers, Facebook Messenger takes 0% of first choices and Intercom takes 21%.ShowHide
Search and answers
facebook.com is not in Google's top ten for any of the category's searches. In the answers, Facebook Messenger takes 0% of first choices and Intercom takes 21%.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
–
not in the top ten
Position for “best in-app messaging platform”
–
not in the top ten
- Searches for its name, Google
- 201,000 a month (“facebook messenger”)
- AI search demand for its name, est.
- 9,386 a month
- Its company's site
- facebook.com shared with Facebook's other products; the figures are the site's
- Organic visits to its site
- about 3,412,145,496 a month
- Searches its site ranks for
- 135,647,781 · 22,797,654 in the top three
- Sites linking to it
- 34,835,893
- Paid Google search
- 25 searches its ads show for, about 5,121 clicks and $39,318 a month (estimate)
In answers
This editionShare of first choices
0%
rank 103 of 105 in in-app messaging
Segment leader
21%
Intercom
- First choices
- 0 across its categories
- Named in
- 12 answers
- Its own site cited
- in 11 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Facebook Messenger
What the judge wrote, as written, with how often. The vendor table decides that these count as Facebook Messenger; a claim can dispute any of them.
Facebook Messenger (Meta) 1
Follow Facebook Messenger
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Facebook is the company behind Facebook Messenger.ShowHide
The company
Facebook is the company behind Facebook Messenger.
ShowHideOn record
Wikidata- Website
- facebook.com
- Headquarters
- Colombia
- Founded
- 2004
- Employees
- about 77,986 (2026)
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Facebook Messenger's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Facebook Messenger, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Facebook Messenger by email, built from the raw record of the edition. It shows:
- where Facebook Messenger is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Facebook Messenger, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.