Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 107 → 105 of 107
2 categories · Ranked29Judge labels
0First choices
27Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in In-app messaging for enterprise buyers
Rank 104 of 105 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 89% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business104 of 108
0%4 labels
under the label threshold
Mid-market104 of 105
0%9 labels
under the label threshold
Enterprise98 of 98
0%12 labels
criticized challenger
In in-app messaging · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named WhatsApp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| In-app messaging and customer communications | Customer | 0% | 104 of 105 | 89% | 9 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 110 of 111 | 100% | 2 | under 10 labels · led by Customer.io at 17% |
Movement
Since September 2026, WhatsApp held within the floor in all two categories: no change cleared 11 points.
Best category · In-app messaging · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 110 → 94 of 96
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 93 → 97 of 97
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 110 → 104 of 105 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 110 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated WhatsApp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated WhatsApp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 2 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative28 labelsNone
First choiceAlternativeMentionNegative29 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“unofficial or modified WhatsApp apps (such as GBWhatsApp, WhatsApp Plus, or automation scripts on the consumer app)” Muse Glimmer 30B · SMS & WhatsApp · negative prompt · hard negative
“Platforms to avoid or use extreme caution with... collects metadata (contacts, device info) shared with Meta” Grok 4.20 · In-app messaging · negative prompt · hard negative
“Never use standard consumer-grade applications as a proxy for a dedicated, secure in-app messaging platform.” Gemini 3.5 Flash · In-app messaging · negative prompt · hard negative
“Modified APKs or "Modded" Apps (e.g., GB WhatsApp, WhatsApp Plus)... bypass Meta's end-to-end encryption” Gemini 3.5 Flash · SMS & WhatsApp · negative prompt · hard negative
Named alongside
The products named in the same answers as WhatsApp, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WhatsApp was named but was not.ShowHide
Named alongside
The products named in the same answers as WhatsApp, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WhatsApp was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named WhatsApp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 29 answers that named WhatsApp and are not a share of its labels.
Domains cited
wire.com11
rocket.chat10
guideflow.com9
mcafee.com9
knock.app8
cometchat.com7
trueconf.com7
sendbird.com6
kaspersky.com5
pushwoosh.com5
Seventy-seven of the seventy-seven domain citations in answers naming WhatsApp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
whatsapp.com is not in Google's top ten for any of the category's searches. In the answers, WhatsApp takes 0% of first choices and Intercom takes 21%.ShowHide
Search and answers
whatsapp.com is not in Google's top ten for any of the category's searches. In the answers, WhatsApp takes 0% of first choices and Intercom takes 21%.
ShowHideIn search
Google, US estimatesPosition for “in-app messaging platform”
–
not in the top ten
Position for “best in-app messaging platform”
–
not in the top ten
- Searches for its name, Google
- 3,350,000 a month (“whatsapp”)
- AI search demand for its name, est.
- 149,185 a month
- Organic visits to its site
- about 10,630,949 a month
- Searches its site ranks for
- 41,401 · 24,397 in the top three
- Sites linking to it
- 5,504,880
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 104 of 105 in in-app messaging
Segment leader
21%
Intercom
- First choices
- 0 across its categories
- Named in
- 29 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on whatsapp.com
191
subdomains included
Content
156
counted in the table below
Documentation
8
Product · Integration
13 · 1
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 153 | undated | |||
| Case study | 1 | undated | |||
| Report or ebook | 1 | undated | |||
| Comparison | 1 | 0 | 2024-08-06 |
Most recent
- 2024-08-06Whatsapp vs whatsapp business comparison
How it is countedHide how it is counted
Every page whatsapp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.
Names read as WhatsApp
What the judge wrote, as written, with how often. The vendor table decides that these count as WhatsApp; a claim can dispute any of them.
WhatsApp Plus 2WhatsApp (Meta) 1WhatsApp/Meta-Related Services 1
Follow WhatsApp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Q1049511 is the company behind WhatsApp.ShowHide
The company
Q1049511 is the company behind WhatsApp.
ShowHideOn record
Wikidata- Website
- whatsapp.com
- Headquarters
- Menlo Park
- Founded
- 2009
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Secure and Reliable Free Private Messaging and Calling
- For
- friends and family
- Price stated
- free whatsapp.com
- Free plan or trial
- free whatsapp.com
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What WhatsApp's own pages state, read October 5, 2026: whatsapp.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WhatsApp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WhatsApp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for WhatsApp by email, built from the raw record of the edition. It shows:
- where WhatsApp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name WhatsApp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.