Small business▼−1Since September 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 9% in September 2026
Inside the floor by 10 pointsRank 4 of 74, unchanged
4 categories · RankedDiscord
59Judge labels
7First choices
28Negative labels
12 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Community for small business buyers
Rank 7 of 75 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 46% of its 13 labels there were negative.
What the models named instead of Discord →By buyer segmentRead the same way at every buyer size.
Small business4 of 76
7%26 labels
criticized challenger
Mid-market7 of 75
3%13 labels
criticized challenger
Enterprise67 of 69
0%6 labels
under the label threshold
In community · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Discord for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Community platforms | Customer | 3% | 7 of 75 | 46% | 13 | criticized challenger | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 0% | 99 of 105 | 67% | 3 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer education and LMS | Customer | 0% | 44 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | newNew since September 2026: not ranked then, 0% now. |
| Knowledge base and self-service | Customer | 0% | 80 of 88 | 100% | 1 | under 10 labels · led by Notion at 21% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Discord held within the floor in all four categories: no change cleared 11 points.
Best category · Community · by segment
Mid-market▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 11% in September 2026
Inside the floor by 4 pointsRank 5 → 7 of 67
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 61 of 63
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Community | 11% | 4% | ▼−7Since September 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 7 of 75 |
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 85 → 99 of 105 |
| Customer education | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 86, unchanged |
| Knowledge base | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 80 of 88, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Discord across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Discord across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 3 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labelsNone
Comparative12 labels1not counted in share
Budget-constrained18 labels7
Scale-constrained2 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative59 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“My recommendation for truly limited budgets would be starting with Discord (free)” Claude Haiku 4.5 · Community · budget prompt · first choice
“For tightest budget, start with Discord (free)” MiniMax M2.5 · Community · budget prompt · first choice
“"essentially free for most community features, making it a practical option if you're starting out or want to avoid upfront costs."” Muse Glimmer 30B · Community · budget prompt · alternative
“Discord | Free | Real-time chat, voice channels, large communities” DeepSeek V4 Flash · Community · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Ranks relatively low in privacy studies, with concerns about data collection and sharing practices.” MiniMax M2.5 · In-app messaging · negative prompt · hard negative
“increasingly viewed as "traps" when used as official customer success or support hubs” Gemini 3.5 Flash · Community · negative prompt · hard negative
“Using private channels as a permanent repository is a common pitfall.” Qwen 3.7 Flash · Knowledge base · negative prompt · hard negative
“Discord has faced privacy and safety concerns, including reports of hacking, spam, and exposure to inappropriate content.” MiniMax M2.5 · Community · negative prompt · soft negative
Named alongside
The products named in the same answers as Discord, over the 59 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Discord was named but was not.ShowHide
Named alongside
The products named in the same answers as Discord, over the 59 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Discord was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Discord. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 52 of the 59 answers that named Discord and are not a share of its labels.
Domains cited
bettermode.com23
guideflow.com22
thecmo.com19
circle.so18
us.fitgap.com15
learn.g2.com14
learnworlds.com14
higherlogic.com12
mightynetworks.com12
itechguides.com11
160 of the 160 domain citations in answers naming Discord came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
discord.com is not in Google's top ten for any of the category's searches. In the answers, Discord takes 3% of first choices and Bettermode takes 29%.ShowHide
Search and answers
discord.com is not in Google's top ten for any of the category's searches. In the answers, Discord takes 3% of first choices and Bettermode takes 29%.
ShowHideIn search
Google, US estimatesPosition for “customer community platform”
–
not in the top ten
Position for “best customer community platform”
–
not in the top ten
- Searches for its name, Google
- 6,120,000 a month (“discord”)
- AI search demand for its name, est.
- 159,421 a month
- Organic visits to its site
- about 8,388,839 a month
- Searches its site ranks for
- 124,868 · 45,605 in the top three
- Sites linking to it
- 606,605
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 7 of 75 in community
Segment leader
29%
Bettermode
- First choices
- 7 across its categories
- Named in
- 59 answers
- Its own site cited
- in 52 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on discord.com
76,767
subdomains included
Content
780
counted in the table below
Documentation
151
Product · Integration
6 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 338 | 13 | 2026-10-02 | ||
| Glossary or explainer | 153 | undated | |||
| Blog | 104 | 13 | 2026-10-01 | ||
| Comparison | 88 | 0 | 2025-06-19 | ||
| Conference or event | 59 | undated | |||
| Report or ebook | 23 | 0 | 2026-05-27 | ||
| Podcast or video | 7 | undated | |||
| Template or tool | 4 | 0 | 2022-10-02 | ||
| Case study | 2 | undated | |||
| Webinar or virtual event | 2 | 0 | 2025-04-12 |
Most recent
- 2026-10-02144885731129556992 news or press
- 2026-10-021555565663786106931 news or press
- 2026-10-021555595874145411105 news or press
- 2026-10-01Halloween 2026 blog
- 2026-10-01889960284020699156 news or press
- 2026-10-011555330859127672832 news or press
How it is countedHide how it is counted
Every page discord.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Discord
What the judge wrote, as written, with how often. The vendor table decides that these count as Discord; a claim can dispute any of them.
Slack/Discord 1
Follow Discord
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Discord's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Discord, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Discord by email, built from the raw record of the edition. It shows:
- where Discord is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Discord, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.