GTM AI Index
Index Vendors › Discord · September 2026 Edition
2 categories · Ranked

Discord

62Judge labels
10First choices
27Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
11% in Community for mid-market buyers
Rank 5 of 74 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 14% of its 14 labels there were negative.
By buyer segmentStrongest at mid-market.
In community · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Discord for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Community platformsCustomer11%5 of 7414%14accepted challenger
In-app messaging and customer communicationsCustomer0%88 of 11367%3under 10 labels · led by Intercom at 20%

Movement

This is the first edition on this tier, so no move can be computed for Discord yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Discord across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510001
GPT-5.4 mini01001
Gemini 3.5 Flash01001
Perplexity Sonar10012
Grok 4.1 Fast01012
Mistral Small10124
DeepSeek V4 Flash01001
Llama 4 Maverick10001
Qwen 3.7 Flash01001
Kimi K201001
GLM 4.7 FlashX10102
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase2 labelsNone
Comparative10 labels2not counted in share
Budget-constrained20 labels9
Scale-constrained2 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative62 labels in all, every segment counted; 10 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“$0/month: Discord, Facebook Groups, or Slack free tier ... The free tier is very robust with no message limits” Claude Haiku 4.5 · Community · budget prompt · first choice
“Discord: A popular platform for building communities, with features like chat, voice, and video channels.” Llama 4 Maverick · Community · budget prompt · first choice
“If you have ZERO budget: Start with Discord to test your community concept and validate demand.” Mistral Small · Community · budget prompt · first choice
“the best customer community platform is usually Discord if you want the lowest cost” Perplexity Sonar · Community · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to avoid for business communities: Not designed for professional use” Mistral Small · Community · negative prompt · hard negative
“lacks E2EE for text messages (only voice/video). High data visibility to non-contacts” Grok 4.1 Fast · In-app messaging · negative prompt · soft negative
“Approach Telegram, Discord, and Snapchat with extreme caution” Mistral Small · In-app messaging · negative prompt · soft negative
“useful for real-time chat, but they can be a poor fit” Perplexity Sonar · Community · negative prompt · soft negative

Named alongside

The products named in the same answers as Discord, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Discord was named but was not.
ProductSame answerTook the first choice insteadHead to head
Circle45 of 6210Not in the top three
Slack36 of 624Not in the top three
Mighty Networks33 of 621Not in the top three
Bettermode28 of 629Not in the top three
Discourse28 of 629Not in the top three
Facebook Groups26 of 620Not in the top three
Skool19 of 621Not in the top three
Higher Logic Vanilla12 of 621Not in the top three
Salesforce Experience Cloud11 of 620Not in the top three
Telegram11 of 620Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Discord. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 62 answers that named Discord and are not a share of its labels.

Domains cited

bettermode.com5
circle.so5
cxtoday.com5
gartner.com5
guideflow.com5
higherlogic.com5
zendikt.com5
feverbee.com4
gitnux.org4
standingongiants.com4

Forty-seven of the forty-seven domain citations in answers naming Discord came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Discord's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Discord, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at disco.co is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.