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GTM AI Index
Index › Products › Slack · October 2026 Edition
9 categories · Ranked

Slack

74Judge labels
3First choices
41Negative labels
13 / 14Models named it
9Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in Community for small business buyers
Rank 74 of 75 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 75% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In community · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Slack for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Community platformsCustomer0%74 of 7575%8under 10 labels · led by Bettermode at 29%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
In-app messaging and customer communicationsCustomer0%58 of 1050%2under 10 labels · led by Intercom at 21%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Knowledge base and self-serviceCustomer0%77 of 8850%2under 10 labels · led by Notion at 21%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer success platformsCustomer0%35 of 490%1under 10 labels · led by ChurnZero at 42%newNew since September 2026: not ranked then, 0% now.
Customer support and helpdeskCustomer0%50 of 55100%1under 10 labels · led by Zendesk Support Suite at 31%newNew since September 2026: not ranked then, 0% now.
Event management platformsMarketing0%78 of 81100%1under 10 labels · led by Bizzabo at 28%
Sales enablement and contentSales0%38 of 720%1under 10 labels · led by HubSpot Sales Hub at 29%newNew since September 2026: not ranked then, 0% now.
Sales gamificationSales0%62 of 64100%1under 10 labels · led by Spinify at 31%
Territory and quota planningRevenue operations0%121 of 123100%1under 10 labels · led by CaptivateIQ Planning at 36%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Slack held within the floor in all nine categories: no change cleared 11 points.

Best category · Community · by segment

Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 5 of 74
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 67 of 67
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 41 → 9 of 63

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Community0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 16 → 74 of 75
In-app messaging0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 60 → 58 of 105
Knowledge base0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 62 → 77 of 88
Customer success0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 35 of 49, unchanged
Helpdesk0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 50 of 55, unchanged
Event management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 78 of 81, unchanged
Sales enablement0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 38 of 72, unchanged
Sales gamification0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 62 of 64, unchanged
Territory planning0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 121 of 123, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Slack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00145
Perplexity Sonar00123
Grok 4.2000000
Mistral Small00011
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash01012
Kimi K200011
GLM 4.7 FlashX00112
MiniMax M2.500112
GPT-6 Luna00000
Muse Glimmer 30B00101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase6 labels2
Comparative11 labels4not counted in share
Budget-constrained16 labels1
Scale-constrained3 labelsNone
Negative34 labels1not counted in share
First choiceAlternativeMentionNegative74 labels in all, every segment counted; 3 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Connects your sales tools directly to the rep's daily chat environment” Qwen 3.7 Flash · Sales enablement · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why this is disastrous: While it costs "zero dollars" in licensing fees, you lose all ability to track SLAs” Gemini 3.5 Flash · Helpdesk · negative prompt · hard negative
“These are not true event management platforms... using them for event management can waste time” Mistral Small · Event management · negative prompt · hard negative
“increasingly viewed as "traps" when used as official customer success or support hubs” Gemini 3.5 Flash · Community · negative prompt · hard negative
“Avoid using Slack, Teams, or generic chat apps as your planning platform.” GLM 4.7 FlashX · Territory planning · negative prompt · hard negative

Named alongside

The products named in the same answers as Slack, over the 74 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Slack was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Discord42 of 743Not among the top eight
Circle31 of 7410Not among the top eight
Discourse27 of 749Not among the top eight
Bettermode20 of 746Not among the top eight
Microsoft Teams19 of 740Not among the top eight
Facebook Groups18 of 740Not among the top eight
Mighty Networks16 of 742Not among the top eight
Khoros Communities16 of 740Not among the top eight
Gainsight Customer Communities14 of 741Not among the top eight
Salesforce Experience Cloud14 of 741Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Slack. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 67 of the 74 answers that named Slack and are not a share of its labels.

Domains cited

guideflow.com29
bettermode.com19
circle.so18
learn.g2.com18
thecmo.com16
g2.com13
higherlogic.com12
learnworlds.com11
us.fitgap.com11
hivebrite.io10

157 of the 157 domain citations in answers naming Slack came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

slack.com is not in Google's top ten for any of the category's searches. In the answers, Slack takes 0% of first choices and Bettermode takes 29%.
ShowHide

In search

Google, US estimates
Position for “customer community platform”
–
not in the top ten
Position for “best customer community platform”
–
not in the top ten
Searches for its name, Google
1,000,000 a month (“slack”)
AI search demand for its name, est.
30,850 a month
Organic visits to its site
about 1,672,555 a month
Searches its site ranks for
38,666 · 7,809 in the top three
Sites linking to it
157,679
Paid Google search
2 searches its ads show for, about 8 clicks and $27 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 62 text, 35 image, 23 video · 120 shown in the last 30 days

First shown November 2025, as Salesforce, Inc., verified. Ads started 2025-10 to 2026-09: 120 in the year.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 74 of 75 in community
Segment leader
29%
Bettermode
First choices
3 across its categories
Named in
74 answers
Its own site cited
in 67 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on slack.com
9,998
subdomains included
Content
8,582
counted in the table below
Documentation
175
Product · Integration
280 · 12
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog5,566undatedCRM
News or press1,271undatedCRM
Case study1,005undatedEcommerce
Template or tool277undated
Conference or event182undated
Comparison165undated
Glossary or explainer84undatedKnowledge base
Webinar or virtual event18undated
Report or ebook8undated
Podcast or video6undated
How it is countedHide how it is counted

Every page slack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (28); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Slack

What the judge wrote, as written, with how often. The vendor table decides that these count as Slack; a claim can dispute any of them.
Slack (free tier) 1Slack + Zapier 1Slack + spreadsheet setups 1Slack/Discord 1

Follow Slack

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Slack.
ShowHide

On record

Wikidata
Website
slack.com
Headquarters
San Francisco, United States
Founded
2009
Ownership
Public, WORK on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI Work Platform & Productivity Tools
For
teams
Price stated
Free $0USD free forever; Pro $8.75$4.38USD per user / month, when paying monthly, or $7.25 USD per user / month, when paying annually; Business+ $18$9USD per user / month, when paying monthly, or $15 USD per user / month, when paying annually; Enterprise+ $45USD per user / month, when paying annually slack.com/pricing
Starting price
$0USD slack.com/pricing
Free plan or trial
free forever slack.com/pricing
Integrations claimed
2600 slack.com
Certifications
SAML-based single sign-onSCIM user managementEMM integration supportNative data loss preventionSupports 12 SSO options including Okta, Google, and AzureSupports guestsSupports Multi-SAML24/7 support
Customers named
AnthropicBoxNotionRivianVercelAnaplanRocket CompaniesSnyk
Not stated on the pages read
Hosting

What Slack's own pages state, read September 28, 2026: slack.com, slack.com/pricing, slack.com/trust, slack.com/features/ai, slack.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Slack's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Slack, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Slack by email, built from the raw record of the edition. It shows:

  • where Slack is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Slack, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at slack.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.