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GTM AI Index
Index › Products › Facebook Marketplace · October 2026 Edition
Facebook · 1 category · Named, not ranked

Facebook Marketplace

4Judge labels
0First choices
4Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Facebook Marketplace was named 4 times in Ecommerce, where BigCommerce B2B Edition led with 47%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Facebook Marketplace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce platformsRevenue operations0%69 of 71100%4under 10 labels · led by BigCommerce B2B Edition at 47%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Facebook Marketplace held within the floor in its one category: no change cleared 11 points.

Best category · Ecommerce · by segment

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 84 → 57 of 60

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 84 → 69 of 71

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Facebook Marketplace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000011
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200011
GLM 4.7 FlashX00000
MiniMax M2.500011
GPT-6 Luna00000
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Facebook Marketplace has the lowest rating with one tick, with over a third of 2024 e-commerce scams occurring on it.” Muse Glimmer 30B · Ecommerce · negative prompt · hard negative
“High risk of scams, fake listings, and sellers requesting payment outside the platform” Kimi K2 · Ecommerce · negative prompt · hard negative
“eBay/Facebook Marketplace: Massive complaints ... weak buyer protection.” Grok 4.20 · Ecommerce · negative prompt · hard negative
“Social media marketplaces (Facebook Marketplace, Instagram Shopping, TikTok Shop) - Common for scams, fake stores, and non-delivery” MiniMax M2.5 · Ecommerce · negative prompt · soft negative

Named alongside

The products named in the same answers as Facebook Marketplace, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook Marketplace was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Shopify3 of 40Not among the top eight
Temu3 of 40Not among the top eight
TikTok Shop3 of 40Not among the top eight
Adobe Commerce2 of 40Not among the top eight
Amazon2 of 40Not among the top eight
BigCommerce B2B Edition2 of 40Not among the top eight
Etsy2 of 40Not among the top eight
Instagram Shopping2 of 40Not among the top eight
SHEIN2 of 40Not among the top eight
Wish2 of 40Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Facebook Marketplace. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 4 answers that named Facebook Marketplace and are not a share of its labels.

Domains cited

sting9.org4
consumer.ftc.gov2
ratingfacts.com2
shopify.com2
techradar.com2
theretailexec.com2
trustpilot.com2
aarp.org1
alibaba.com1
attorneygeneral.net1

Nineteen of the nineteen domain citations in answers naming Facebook Marketplace came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

facebook.com is not in Google's top ten for any of the category's searches. In the answers, Facebook Marketplace takes 0% of first choices and BigCommerce B2B Edition takes 47%.
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In search

Google, US estimates
Position for “ecommerce platform”
–
not in the top ten
Position for “best ecommerce platform”
–
not in the top ten
Its company's site
facebook.com shared with Facebook's other products; the figures are the site's
Organic visits to its site
about 3,412,145,496 a month
Searches its site ranks for
135,647,781 · 22,797,654 in the top three
Sites linking to it
34,835,893
Paid Google search
25 searches its ads show for, about 5,121 clicks and $39,318 a month (estimate)
Ads on GoogleDetailLess
30+ ads · 17 image, 8 text, 5 video · 30 shown in the last 30 days

First shown October 2021, as Meta Platforms, Inc., verified. Ads started 2025-10 to 2026-09: 18 in the year, 12 before. 90 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 69 of 71 in ecommerce
Segment leader
47%
BigCommerce B2B Edition
First choices
0 across its categories
Named in
4 answers
Its own site cited
in 4 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Facebook Marketplace

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Facebook is the company behind Facebook Marketplace.
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On record

Wikidata
Headquarters
Colombia
Founded
2004
Employees
about 77,986 (2026)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Facebook Marketplace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Facebook Marketplace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Facebook Marketplace by email, built from the raw record of the edition. It shows:

  • where Facebook Marketplace is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Facebook Marketplace, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at facebook.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.