GTM AI Index

Index › Vendors › SHEIN · September 2026 Edition

1 category · Named, not ranked

SHEIN

3Judge labels

0First choices

3Negative labels

3 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. SHEIN was named 3 times in Ecommerce, where BigCommerce B2B Edition led with 27%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market92 of 98

under the label threshold

Enterprisenot named

No model named it for this buyer.

In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SHEIN for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Ecommerce platforms	Revenue operations	0%	92 of 98	100%	3	under 10 labels · led by BigCommerce B2B Edition at 27%

Movement

This is the first edition on this tier, so no move can be computed for SHEIN yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated SHEIN across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative3 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Product safety failures (73% non-compliant in EU tests), counterfeit luxury goods, child safety hazards” Kimi K2 · Ecommerce · negative prompt · hard negative

“Temu/SHEIN fined under INFORM Act for poor seller verification; high fraud via low oversight” Grok 4.1 Fast · Ecommerce · negative prompt · hard negative

“73% of products failed EU safety standards in independent testing” DeepSeek V4 Flash · Ecommerce · negative prompt · hard negative

Named alongside

The products named in the same answers as SHEIN, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SHEIN was named but was not.

ProductSame answerTook the first choice insteadHead to head

Temu3 of 30Not in the top three

Shopify2 of 32Not in the top three

AliExpress2 of 30Not in the top three

Amazon2 of 30Not in the top three

BigCommerce2 of 30Not in the top three

Wish2 of 30Not in the top three

WooCommerce2 of 30Not in the top three

eBay2 of 30Not in the top three

Adobe Commerce1 of 30Not in the top three

Amazon India1 of 30Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as SHEIN

What the judge wrote, as written, with how often. The vendor table decides that these count as SHEIN; a claim can dispute any of them.

Shein 2

The company

Shein is the company behind SHEIN.

Website: shein.com
Headquarters: People's Republic of China, People's Republic of China
Founded: 2008

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SHEIN's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SHEIN, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at shein.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.