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GTM AI Index
Index › Products › SHEIN · October 2026 Edition
1 category · Named, not ranked

SHEIN

2Judge labels
0First choices
1Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. SHEIN was named 2 times in Ecommerce, where BigCommerce B2B Edition led with 47%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SHEIN for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce platformsRevenue operations0%43 of 7150%2under 10 labels · led by BigCommerce B2B Edition at 47%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, SHEIN held within the floor in its one category: no change cleared 11 points.

Best category · Ecommerce · by segment

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 87 → 39 of 60

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 87 → 43 of 71

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated SHEIN across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000011
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid or scrutinize ultra-cheap marketplaces like: Wish, Temu, SHEIN” Grok 4.20 · Ecommerce · negative prompt · hard negative

Named alongside

The products named in the same answers as SHEIN, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SHEIN was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Amazon2 of 20Not among the top eight
Facebook Marketplace2 of 20Not among the top eight
Shopify2 of 20Not among the top eight
Temu2 of 20Not among the top eight
Adobe Commerce1 of 20Not among the top eight
BigCommerce B2B Edition1 of 20Not among the top eight
Etsy1 of 20Not among the top eight
Flipkart1 of 20Not among the top eight
Instagram Shopping1 of 20Not among the top eight
Magento 1.x1 of 20Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SHEIN. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named SHEIN and are not a share of its labels.

What it publishes

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Addresses on shein.com
16,705
subdomains included
Content
10,328
counted in the table below
Documentation
0
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog10,258142026-09-23Direct mail
Glossary or explainer30undated
News or press17undated
Report or ebook13undated
Template or tool4undated
Conference or event3undated
Webinar or virtual event2undated
Comparison1undated
How it is countedHide how it is counted

Every page shein.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as SHEIN

What the judge wrote, as written, with how often. The vendor table decides that these count as SHEIN; a claim can dispute any of them.
Shein 1

Follow SHEIN

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shein is the company behind SHEIN.
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On record

Wikidata
Website
shein.com
Headquarters
People's Republic of China, People's Republic of China
Founded
2008

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more.
For
Women
Price stated
Free Shipping shein.com
Not stated on the pages read
Starting price, free plan or trial, integrations, certifications, hosting, customers

What SHEIN's own pages state, read October 5, 2026: shein.com, shein.com/Platform--pillow-store-4289686099.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SHEIN's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SHEIN, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for SHEIN by email, built from the raw record of the edition. It shows:

  • where SHEIN is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name SHEIN, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at shein.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.