GTM AI Index
Index › Marketing › Video hosting › Enterprise › September 2026 Edition

Video marketing and hosting for enterprise buyers

Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Brightcove
Contested
25% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessWistia56%ConsensusStanding →Mid-marketWistia56%Clear leaderStanding →EnterpriseBrightcove25%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Brightcove25%16%61accepted challenger
02Wistia23%30%60criticized challenger
03Vidyard19%27%51criticized challenger
04Gumlet9%0%24accepted challenger
05Vimeo9%29%58criticized challenger
06Kaltura8%14%36accepted challenger
Show the one product at 0%, ordered by negative rate
07YouTube0%94%18criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Wistia vs VidyardWistia vs YouTubeVidyard vs YouTube

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Brightcove25%
02Wistia23%
03Vidyard19%
04Gumlet9%
05Vimeo9%
06Kaltura8%
07YouTube0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube
94%
17 of 18 labels negative · 12 of 12 models · 11 hard negative
“YouTube for sensitive or regulated marketing content ... enterprise caution is warranted when the content is confidential, pre-release, regulated, or data-sensitive.” GPT-5.4 mini, negative prompt
Vimeo
29%
17 of 58 labels negative · 11 of 12 models · 3 hard negative
“Companies that rely on public video platforms like YouTube or free Vimeo accounts ... often face serious hidden costs including data leaks and compliance risks” Claude Haiku 4.5, negative prompt
Wistia
30%
18 of 60 labels negative · 9 of 12 models · 2 hard negative
“Platforms to Avoid for Your Use Case: Wistia | Per-video pricing becomes expensive at scale” Kimi K2, budget prompt
Vidyard
27%
14 of 51 labels negative · 8 of 12 models · 3 hard negative
“Avoid These Pricing Models: ... **Per-viewer or per-seat fees** (Vidyard) — unpredictable with thousands of users” GLM 4.7 FlashX, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 207 links across 76 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

gumlet.com
vendor site · Gumlet9 answers · 22 citations · 2 models
apollotechnical.com
8 answers · 8 citations · 2 models
swarmify.com
vendor site · Swarmify6 answers · 10 citations · 2 models
vimeo.com
vendor site · Vimeo6 answers · 10 citations · 2 models
cinema8.com
vendor site · Cinema86 answers · 6 citations · 2 models
fast.io
6 answers · 6 citations · 1 model
dacast.com
vendor site · Dacast5 answers · 9 citations · 1 model
goldcast.io
vendor site · Goldcast5 answers · 7 citations · 2 models
vidyard.com
vendor site · Vidyard5 answers · 6 citations · 2 models
agicent.com
5 answers · 5 citations · 2 models
knowlify.com
5 answers · 5 citations · 2 models
ltx.io
5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

apollotechnical.com/video-hosting-platforms-for-businesses-compared
8 answers · 2 models
fast.io/resources/video-hosting-platforms
6 answers · 1 model
swarmify.com/blog/best-video-hosting-platforms
6 answers · 2 models
agicent.com/blog/best-enterprise-video-hosting-platforms
5 answers · 2 models
cinema8.com/blog/best-video-hosting-platforms-2026
5 answers · 2 models
goldcast.io/blog-post/video-hosting-sites
5 answers · 2 models
knowlify.com/articles/best-video-hosting-platforms
5 answers · 2 models
ltx.io/blog/best-enterprise-video-platforms
5 answers · 2 models
superside.com/blog/enterprise-video-platforms
5 answers · 2 models
dacast.com/blog/video-hosting-for-business
4 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video hosting platform for marketing for an enterprise B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Wistia
Four alternativesBrightcove, Kaltura, Vidyard, Vimeo
against: YouTubeBrightcove, VimeoChanged
Two alternativesMicrosoft Stream, Wistia
Wistia
Two alternativesBrightcove, Vidyard
Brightcove, Wistia
One alternativeVimeo
no first choiceagainst: Vimeo, YouTube
GPT-5.4 miniWistia
Two alternativesVidyard, Vimeo
against: BrightcoveVimeoChanged
One alternativeBrightcove
Vimeo, Wistia
Three alternativesBrightcove, Kaltura, Vidyard
Vimeo
One alternativeKaltura
against: Vidyard, Wistiano first choiceagainst: YouTube
Gemini 3.5 FlashVidyard
Three alternativesBrightcove, Vimeo, Wistia
Vbrick, VidyardChanged
Two alternativesVimeo, Wistia
against: BrightcoveWistia
Four alternativesBrightcove, Kaltura, Vidyard, Vimeo
against: YouTubeBrightcove
Four alternativesCloudflare Stream, Kinescope, Vimeo, Wistia
against: VidyardVidyard
Two alternativesVimeo, Wistia
against: Brightcoveagainst: Bunny.net, Cloudflare Stream, Dailymotion, Loom, Mux, Vidyard, Vimeo, YouTube
Perplexity SonarWistia
Two alternativesBrightcove, Vidyard
against: VimeoVidyardChanged
One alternativeBrightcove
against: WistiaWistia
Four alternativesBrightcove, Kaltura, Vidyard, Vimeo
Gumlet
One alternativeBrightcove
against: Vidyard, Wistiano first choiceagainst: Brightcove, Dacast, Dropbox, Google Drive, SproutVideo, Vidyard, Vimeo, Wistia, YouTube
Grok 4.1 FastWistia
Two alternativesVidyard, Vimeo
against: BrightcoveBrightcove, KalturaChanged
Four alternativesGumlet, Vidyard, Vimeo, Wistia
Vidyard, Wistia
Three alternativesBrightcove, Dacast, Vimeo
against: Bunny.net, Cloudflare Stream, YouTubeBrightcove
One alternativeVimeo
against: Bunny Stream, Cloudflare Stream, Kaltura, WistiaWistia
Four alternativesBrightcove, Gumlet, Vidyard, Vimeo
against: YouTubeagainst: Dailymotion, Instagram Reels, TikTok, Vimeo, YouTube
Mistral SmallVidyard
Two alternativesBrightcove, Wistia
VimeoChanged
Two alternativesBrightcove, Wistia
Brightcove, Wistia
Five alternativesDacast, IBM Video Streaming, Kaltura, Vidyard, Vimeo
Brightcove
Two alternativesDacast, IBM Video Streaming
no first choiceagainst: Dropbox, Facebook, Google Drive, Instagram, LinkedIn, TikTok, Vimeo, YouTube
DeepSeek V4 FlashVidyard
Two alternativesBrightcove, Wistia
KalturaChanged
Two alternativesBrightcove, Vidyard
against: WistiaWistia
Five alternativesBrightcove, JW Player, Kaltura, Vidyard, Vimeo
against: MuviBrightcove
Two alternativesGumlet, Vimeo
against: Kaltura, WistiaBrightcove, Kaltura
Two alternativesGumlet, Wistia
against: Vidyard, Vimeoagainst: Facebook, Instagram, TikTok, Vidyard, Vimeo, Wistia, YouTube
Llama 4 MaverickVidyard, Wistia
Two alternativesGumlet, Vimeo
GumletChanged
One alternativeFast.io
Wistia
Two alternativesBrightcove, Vimeo
Gumlet, Wistia
Two alternativesBrightcove, Vimeo
Gumlet
Three alternativesBrightcove, Vimeo, Wistia
against: Vidyard, Vimeo, Wistia, YouTube
Qwen 3.7 FlashWistia
Two alternativesBrightcove, Vimeo
against: YouTubeBrightcoveChanged
Three alternativesKaltura, Vimeo, Wistia
Wistia
Five alternativesBrightcove, Cloudflare Stream, Gumlet, Vidyard, Vimeo
Brightcove
One alternativeDacast
against: WistiaVimeo, Wistia
One alternativeVidyard
against: Brightcoveagainst: Dailymotion, Instagram/Facebook Watch, Kaltura, Metacafe, TikTok, Vimeo, Wistia, X, YouTube
Kimi K2Vidyard, Wistia
Two alternativesBrightcove, Kaltura
against: VimeoKalturaChanged
Four alternativesBrightcove, Microsoft Stream + Viva Engage, Qumu, Vidyard
against: WistiaWistia
Five alternativesBrightcove, Dacast, IBM Video Streaming, Kaltura, Vidyard
Panopto
Two alternativesKaltura, Vimeo
against: Brightcove, SproutVideo, Vidyard, Wistiano first choiceagainst: Brightcove, Dailymotion, Facebook, Streamable, TikTok, Vidyard, Vimeo, Wistia, YouTube
GLM 4.7 FlashXBrightcove
Three alternativesGumlet, Kaltura, Wistia
against: VimeoVbrickChanged
Three alternativesBrightcove, Kaltura, Panopto
Brightcove, Wistia
Five alternativesGumlet, Kaltura, VIDIZMO, Vidyard, Vimeo
Bunny Stream
One alternativeMux
against: Brightcove, Vidyard, Vimeo, Wistiano first choiceagainst: Dropbox, Google Drive, OneDrive, SproutVideo, Vidyard, Vimeo, Wistia, YouTube
MiniMax M2.5Vidyard, Wistia
Two alternativesGumlet, Hippo Video
against: VimeoBrightcove, VidyardChanged
Two alternativesKaltura, Panopto
Gumlet, Wistia
Three alternativesBrightcove, Vidyard, Vimeo
against: KalturaBrightcove
Two alternativesKaltura, Vimeo
against: Cloudflare Stream, Mux, Vidyard, WistiaGumlet
Two alternativesVidyard, Vimeo
against: Brightcove, Kaltura, Vidyard, Vimeo, Wistia, YouTube
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:32yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:36yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:37yes1121 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:22yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:05yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:17yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:03yes029 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:14yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 05:06yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:08yes038 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:21yes052 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:35yes011 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:30no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:36yes1525 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:40yes195 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:09yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:06no05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:30yes019 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:35yes016 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:00yes024 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:05yes079 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:16yes014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:26yes1211 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:41yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:54yes1424 s
ComparativePerplexity Sonarsonar2026-09-15 05:06yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:04yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:47yes013 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:07yes061 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:15yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:48yes029 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:09yes049 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:00yes039 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:42yes034 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:25yes1811 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:28yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:31yes2733 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:03yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:23yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:11yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:53yes072 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:14yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:43yes061 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:41yes032 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:13yes0149 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:12yes078 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:45yes1316 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:35yes36 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:12yes1228 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:24yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:28yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:55no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:35yes078 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:22yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:52yes054 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:55yes038 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:29yes081 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:00yes020 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:52yes1610 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:30yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:26yes1726 s
Negative framingPerplexity Sonarsonar2026-09-15 01:06yes199 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:13yes013 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:29yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:49yes018 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:13yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:26no045 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:29yes067 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:13yes0132 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:00yes018 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Apollotechnical
Fast.io
GetApp
Ignite Video Hosting
Instagram/Facebook Watch
LinkedIn
Metacafe
Microsoft Stream
Microsoft Stream + Viva Engage
Prodshort
Qumu
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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