Every category where a model named Brightcove for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video marketing and hosting	Marketing	0%	16 of 56	42%	31	criticized challenger
Video advertising	Marketing	0%	74 of 121	0%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Brightcove yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Brightcove across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	1	1	1	3
Perplexity Sonar	1	0	1	2
Grok 4.1 Fast	0	0	2	2
Mistral Small	1	1	1	3
DeepSeek V4 Flash	1	1	4	6
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	2	1	2	5
Kimi K2	1	0	2	3
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels1

Paraphrase20 labels4

Comparative21 labels2not counted in share

Budget-constrained14 labels7

Scale-constrained20 labels1

Negative22 labels1not counted in share

First choiceAlternativeMentionNegative117 labels in all, every segment counted; 13 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Enterprise Giants: Brightcove or Kaltura ... though their marketing/lead-gen UI can feel clunky” Gemini 3.5 Flash · Video hosting · scale prompt · alternative

“Brightcove | Enterprise | Comprehensive security (expensive, requires engineering team)” Kimi K2 · Video hosting · negative prompt · alternative

“Choose Brightcove if you need enterprise-scale governance and reliability.” Perplexity Sonar · Video hosting · comparative prompt · alternative

“Use Brightcove (starting at $199/month) - Enterprise-grade reliability” GLM 4.7 FlashX · Video hosting · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid - Brightcove (enterprise, hundreds per month) ... overkill for a small budget.” DeepSeek V4 Flash · Video hosting · budget prompt · hard negative

“Skip Brightcove (too enterprise)” DeepSeek V4 Flash · Video hosting · direct prompt · hard negative

“Brightcove starts at $20k+/year for true enterprise scale ... Large enterprises (500+ employees, multi-BU governance)” Qwen 3.7 Flash · Video hosting · direct prompt · soft negative

“Platforms like Brightcove ... should be highly cautious of their pricing structures.” Gemini 3.5 Flash · Video hosting · negative prompt · soft negative

Named alongside

The products named in the same answers as Brightcove, over the 117 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brightcove was named but was not.

ProductSame answerTook the first choice insteadHead to head

Wistia106 of 11756Not in the top three

Vimeo99 of 11713Not in the top three

Vidyard86 of 11714Not in the top three

YouTube49 of 1173Not in the top three

Kaltura47 of 1172Not in the top three

Gumlet45 of 11710Not in the top three

SproutVideo22 of 1171Not in the top three

Mux14 of 1170Not in the top three

Cloudflare Stream13 of 1170Not in the top three

Dacast11 of 1170Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brightcove. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 117 answers that named Brightcove and are not a share of its labels.

Domains cited

goldcast.io11

swarmify.com11

apollotechnical.com10

fast.io9

gumlet.com9

knowlify.com9

wistia.com9

cinema8.com7

guideflow.com7

learn.g2.com7

Eighty-nine of the eighty-nine domain citations in answers naming Brightcove came from somebody else's page.

Pages cited

apollotechnical.com/video-hosting-platforms-for-businesses-compared10

goldcast.io/blog-post/video-hosting-sites10

swarmify.com/blog/best-video-hosting-platforms10

fast.io/resources/video-hosting-platforms9

knowlify.com/articles/best-video-hosting-platforms9

cinema8.com/blog/best-video-hosting-platforms-20267

guideflow.com/blog/video-hosting-platform7

gorillacreative.com/blog/top-video-marketing-platforms-for-b2b-in-20266

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brightcove's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brightcove, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at brightcove.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.