Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 39 of 40
2 categories · RankedBrightcove
110Judge labels
13First choices
18Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
23% in Video hosting for enterprise buyers
Rank 10 of 47 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 32% of its 28 labels there were negative.
What the models named instead of Brightcove →By buyer segmentStrongest at enterprise.
Small business40 of 41
0%7 labels
under the label threshold
Mid-market10 of 47
0%28 labels
criticized challenger
Enterprise2 of 48
23%62 labels
accepted challenger
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Brightcove for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video marketing and hosting | Marketing | 0% | 10 of 47 | 32% | 28 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 92 of 114 | 50% | 2 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Brightcove held within the floor in all two categories: no change cleared 11 points.
Best category · Video hosting · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 9 of 43
Enterprise▼−1Since September 2026: 25% → 24%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
24%from 25% in September 2026
Inside the floor by 10 pointsRank 1 → 2 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video hosting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 10 of 47 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 66 → 92 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Brightcove across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Brightcove across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 2 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 2 | 4 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels2
Paraphrase11 labels2
Comparative26 labelsNone
Budget-constrained13 labels9
Scale-constrained19 labelsNone
Negative19 labels4not counted in share
First choiceAlternativeMentionNegative110 labels in all, every segment counted; 13 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Prioritize platforms like Vimeo, Wistia, Vidyard, Cloudinary Video, or Brightcove, which cater to enterprise marketing needs.” Grok 4.20 · Video hosting · scale prompt · alternative
“platforms like Vimeo, Wistia, Brightcove, Vidyard, or Dacast are generally recommended” MiniMax M2.5 · Video hosting · negative prompt · alternative
“Large‑scale enterprises needing global CDN & advanced security | Enterprise‑grade SLA, DRM, multi‑CDN” MiniMax M2.5 · Video hosting · scale prompt · alternative
“Recommended: Dedicated Video Hosting Platforms (e.g., Wistia, Vidyard, Spotlightr, Brightcove).” Qwen 3.7 Flash · Video hosting · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“I would not recommend it for a mid-sized company” GLM 4.7 FlashX · Video hosting · paraphrase prompt · hard negative
“A heavy-hitter for media companies; often more expensive but offers massive scalability and OTT capabilities.” Qwen 3.7 Flash · Video hosting · scale prompt · soft negative
“better for larger enterprise/media-style needs; often more platform than a mid-market marketing team needs” GPT-5.4 mini · Video hosting · direct prompt · soft negative
“Complex setup, overkill for small teams, slower to adapt for agile marketing workflows” Kimi K2 · Video hosting · comparative prompt · soft negative
Named alongside
The products named in the same answers as Brightcove, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brightcove was named but was not.ShowHide
Named alongside
The products named in the same answers as Brightcove, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brightcove was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Brightcove. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 98 of the 110 answers that named Brightcove and are not a share of its labels.
Domains cited
guideflow.com56
gumlet.com56
dacast.com43
swarmify.com43
fast.io38
learn.g2.com32
knowlify.com29
vidyard.com29
apollotechnical.com27
corp.kaltura.com27
380 of the 380 domain citations in answers naming Brightcove came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
brightcove.com is not in Google's top ten for any of the category's searches. In the answers, Brightcove takes 0% of first choices and Wistia takes 51%.ShowHide
Search and answers
brightcove.com is not in Google's top ten for any of the category's searches. In the answers, Brightcove takes 0% of first choices and Wistia takes 51%.
ShowHideIn search
Google, US estimatesPosition for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
–
not in the top ten
- Searches for its name, Google
- 4,400 a month (“brightcove”)
- AI search demand for its name, est.
- 126 a month
- Organic visits to its site
- about 15,083 a month
- Searches its site ranks for
- 2,142 · 251 in the top three
- Sites linking to it
- 54,635
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 10 of 47 in video hosting
Segment leader
51%
Wistia
- First choices
- 13 across its categories
- Named in
- 110 answers
- Its own site cited
- in 98 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on brightcove.com
3,151
subdomains included
Content
431
counted in the table below
Documentation
241
Product · Integration
74 · 53
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 128 | 5 | 2026-09-25 | ||
| Case study | 91 | undated | |||
| Webinar or virtual event | 68 | 0 | 2025-10-29 | ||
| News or press | 66 | undated | |||
| Conference or event | 39 | undated | |||
| Report or ebook | 13 | undated | |||
| Glossary or explainer | 13 | undated | |||
| Podcast or video | 7 | undated | |||
| Template or tool | 4 | undated | |||
| Comparison | 2 | undated |
Most recent
- 2026-09-25Live autocaption translations dubbing available blog
- 2026-09-02Brightcove gen 2 blog
- 2026-09-01Prism player blog
- 2026-08-26Brightcove product improvements august 2026 blog
- 2026-07-22Brightcove recommendations blog
- 2026-05-29Smart ads blog
How it is countedHide how it is counted
Every page brightcove.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Brightcove
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Brightcove is its own company.ShowHide
The company
Brightcove is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The world’s most reliable, scalable, and intelligent video technology platform
- For
- businesses
- Certifications
- ISO/IEC 27001:2022GDPREU-US DPFUK Extension to EU-US DPFSwiss-US DPFPrivacy Shield
- Customers named
- 3MAcademy of Motion Picture Arts and SciencesAl Jazeera EnglishDocuSignMarriott InternationalNestléNTT DOCOMOSamsung
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Brightcove's own pages state, read September 28, 2026: brightcove.com, trust.brightcove.com, brightcove.com/products/ott, brightcove.com/shared/s-audience-insights/customers, brightcove.com/products/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brightcove's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brightcove, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Brightcove by email, built from the raw record of the edition. It shows:
- where Brightcove is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Brightcove, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.