AI Indexes
GTM AI Index
Index › Products › Vidyard · October 2026 Edition
2 categories · Ranked

Vidyard

152Judge labels
27First choices
7Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
20% in Video hosting for enterprise buyers
Rank 3 of 47 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 50 labels there were negative.
What the models named instead of Vidyard →
By buyer segmentRead the same way at every buyer size.
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Vidyard for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Video marketing and hostingMarketing15%3 of 470%50accepted challenger▼−1Since September 2026: 16% → 15%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales enablement and contentSales0%56 of 720%1under 10 labels · led by HubSpot Sales Hub at 29%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Vidyard held within the floor in all two categories: no change cleared 11 points.

Best category · Video hosting · by segment

Small business▲+13Since September 2026: 2% → 14%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.
14%from 2% in September 2026
Cleared the floor by 2 pointsRank 6 → 3 of 40
Mid-market▼−1Since September 2026: 16% → 15%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 16% in September 2026
Inside the floor by 10 pointsRank 2 → 3 of 43
Enterprise▲+3Since September 2026: 19% → 22%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 19% in September 2026
Inside the floor by 8 pointsRank 3 of 45, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Video hosting16%15%▼−1Since September 2026: 16% → 15%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 → 3 of 47
Sales enablement0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 56 of 72, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Vidyard across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.512003
GPT-5.4 mini03003
Gemini 3.5 Flash23005
Perplexity Sonar31004
Grok 4.2013105
Mistral Small20103
DeepSeek V4 Flash14106
Llama 4 Maverick10102
Qwen 3.7 Flash22004
Kimi K222105
GLM 4.7 FlashX02002
MiniMax M2.503003
GPT-6 Luna03003
Muse Glimmer 30B21003

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels7
Paraphrase34 labels14
Comparative36 labels5not counted in share
Budget-constrained12 labels2
Scale-constrained22 labels4
Negative18 labels6not counted in share
First choiceAlternativeMentionNegative152 labels in all, every segment counted; 27 of the 38 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Wistia and Vidyard are the strongest choices when the goal is capturing leads and measuring viewer behavior.” Perplexity Sonar · Video hosting · comparative prompt · first choice
“the best business video hosting and analytics tool for a mid-sized B2B company would be Vidyard or Wistia” Llama 4 Maverick · Video hosting · paraphrase prompt · first choice
“Wistia or Vidyard are strong\u2014but watch Wistia's overage math and Vidyard's per-seat costs” Kimi K2 · Video hosting · scale prompt · first choice
“Choose a marketing-focused platform like Wistia, Vidyard, Gumlet, or SproutVideo” DeepSeek V4 Flash · Video hosting · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Vidyard, over the 152 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Vidyard was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Wistia145 of 15278Compare →
Vimeo133 of 1528Compare →
Brightcove72 of 1527Not among the top eight
Kaltura34 of 1522Not among the top eight
Gumlet20 of 1521Not among the top eight
Loom9 of 1520Not among the top eight
TikTok9 of 1520Not among the top eight
Dropbox7 of 1520Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Vidyard. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 141 of the 152 answers that named Vidyard and are not a share of its labels.

Domains cited

gumlet.com76
guideflow.com75
vidyard.comYour site67
swarmify.com59
learn.g2.com55
wistia.com47
dacast.com45
fast.io44
zapier.com37
goldcast.io36

474 of the 541 domain citations in answers naming Vidyard came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

vidyard.com is not in Google's top ten for any of the category's searches. In the answers, Vidyard takes 15% of first choices and Wistia takes 51%.
ShowHide

In search

Google, US estimates
Position for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
–
not in the top ten
Searches for its name, Google
8,100 a month (“vidyard”)
AI search demand for its name, est.
103 a month
Organic visits to its site
about 248,936 a month
Searches its site ranks for
10,806 · 638 in the top three
Sites linking to it
23,639
Paid Google search
1 searches its ads show for, about 1 clicks and $5 a month (estimate)
Ads on GoogleDetailLess
97 ads · 49 text, 42 video, 6 image · 52 shown in the last 30 days

First shown February 2025, as Buildscale, Inc., verified. Ads started 2025-10 to 2026-09: 73 in the year, 24 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
15%
rank 3 of 47 in video hosting
Segment leader
51%
Wistia
First choices
27 across its categories
Named in
152 answers
Its own site cited
in 141 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on vidyard.com
872
subdomains included
Content
574
counted in the table below
Documentation
1
Product · Integration
12 · 27
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog19962026-09-14ABM
News or press9602026-04-09Marketing automation, CRM
Glossary or explainer8602025-11-25
Podcast or video7902022-11-30SEO
Case study5832026-08-31ABM
Conference or event2122026-07-23CRM
Comparison1832026-09-09
Webinar or virtual event1312026-07-10
Report or ebook302022-01-03
Template or tool102021-09-23

Most recent

How it is countedHide how it is counted

Every page vidyard.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Vidyard

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Vidyard.
ShowHide

On record

Wikidata
Headquarters
Kitchener, Canada
Founded
2011

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
An online video platform for business that helps increase leads, accelerate your pipeline and delight your customers.
For
revenue teams; sales, marketing, and customer success professionals
Price stated
Free, Starter, Teams, Enterprise vidyard.com/pricing
Starting price
$0 vidyard.com/pricing
Free plan or trial
Sign up for free vidyard.com
Integrations claimed
51 vidyard.com
Certifications
GDPRMicrosoft SSPASOC 2 Type 2
Customers named
HubSpot1HuddleCitrixLinkedInDayforceSalesforcemicrosoftGoogle
Not stated on the pages read
Hosting

What Vidyard's own pages state, read September 28, 2026: vidyard.com, vidyard.com/pricing, trust.vidyard.com, vidyard.com/products, vidyard.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Vidyard's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Vidyard, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Vidyard by email, built from the raw record of the edition. It shows:

  • where Vidyard is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Vidyard, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at vidyard.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Vidyard is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

Vidyard is among the products AI models recommend first in Video marketing and hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/vidyard--video-marketing-and-hosting-wide.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/vidyard--video-marketing-and-hosting-square.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/vidyard--video-marketing-and-hosting-compact.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.