5 categories · RankedLoom
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Interactive demo platforms | Sales | 0% | 33 of 50 | 25% | 4 | under 10 labels · led by Storylane at 31% | |
| Video marketing and hosting | Marketing | 0% | 16 of 47 | 0% | 3 | under 10 labels · led by Wistia at 51% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Sales coaching and training | Sales | 0% | 78 of 124 | 0% | 1 | under 10 labels · led by MindTickle at 24% | newNew since September 2026: not ranked then, 0% now. |
| Sales enablement and content | Sales | 0% | 37 of 72 | 0% | 1 | under 10 labels · led by HubSpot Sales Hub at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Value selling tools | Sales | 0% | 58 of 116 | 0% | 1 | under 10 labels · led by Minoa at 21% |
Movement
By model
How each model treated Loom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Loom Free Plan for creating value-focused video demonstrations” GLM 4.7 FlashX · Value selling · budget prompt · alternative
“Consider Loom for sales/customer communication videos” Kimi K2 · Video hosting · budget prompt · alternative
“For simplicity & screen recording → Loom” Claude Haiku 4.5 · Video hosting · paraphrase prompt · alternative
“Loom for training” Qwen 3.7 Flash · Sales enablement · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Loom—great for personal outreach and quick walkthroughs, but less focused on structured product tours” GLM 4.7 FlashX · Interactive demos · budget prompt · soft negative
Named alongside
The products named in the same answers as Loom, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Loom was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 31 answers that named Loom and are not a share of its labels.
Domains cited
Seventy-seven of the seventy-seven domain citations in answers naming Loom came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
loom.com is not in Google's top ten for any of the category's searches. In the answers, Loom takes 0% of first choices and Storylane takes 31%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 246,000 a month (“loom”)
- AI search demand for its name, est.
- 33,126 a month
In answers
This edition- First choices
- 0 across its categories
- Named in
- 31 answers
- Its own site cited
- in 25 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 12 | 0 | 2022-05-02 | ||
| Case study | 7 | undated | |||
| Comparison | 3 | undated | |||
| Webinar or virtual event | 2 | 0 | 2024-06-27 | ||
| Report or ebook | 2 | undated | |||
| Blog | 1 | undated |
Most recent
- 2024-06-27On demand webinar Faster clearer documentation with Loom AI 385351ac18c04463b870865a82abad26 webinar or virtual event
- 2022-05-02Ann fRre9zsiQfPex news or press
- 2022-04-19Ann PtYasWNQOiLNP news or press
- 2022-04-11Ann RoKzA1N2uduh3 news or press
- 2022-04-05Ann tK8gzncRd2s31 news or press
- 2022-03-02Ann eqGdYgP7L7usZ news or press
How it is countedHide how it is counted
Every page loom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Loom
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Loom.ShowHide
The company
On record
Wikidata- Website
- loom.com
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- the video messaging platform for work
- For
- teammates and customers
- Price stated
- free loom.com
- Starting price
- $0 loom.com/pricing
- Free plan or trial
- Get Loom for free loom.com
- Certifications
- EBA Compliance
- Customers named
- MetaLabHubSpotPearsonTypeformSevenSevenSixIntercomQwilrBrushfire
- Not stated on the pages read
- Integrations, hosting
What Loom's own pages state, read October 6, 2026: loom.com, loom.com/pricing, loom.com/use-case/sales, loom.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Loom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Loom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Loom by email, built from the raw record of the edition. It shows:
- where Loom is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Loom, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.