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GTM AI Index
Index › Sales › Interactive demos › Small business › October 2026 Edition

Interactive demo platforms for small business buyers

Asked as “interactive demo platform”, and as “demo automation software for product tours”, on behalf of a small B2B company. 64 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
47%
Clear leader
47Supademo17Storylane14Arcade22others

47% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Supademo47%2%65endorsed leader
02Storylane17%19%70accepted challenger
03Arcade14%5%56accepted challenger
04Navattic8%40%50criticized challenger
05Guideflow6%12%16accepted challenger
06Consensus2%52%21criticized challenger
07Walnut2%79%33criticized challenger
Show the three products at 0%, ordered by negative rate
10Reprise0%86%21criticized challenger
09Demostack0%74%27criticized challenger
08HowdyGo0%7%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Supademo47%
02Storylane17%
03Arcade14%
04Navattic8%
05Guideflow6%
06Consensus2%
07Walnut2%
08HowdyGo0%
09Demostack0%
10Reprise0%

What they warned about

Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Walnut
79%
26 of 33 labels negative · 13 of 14 models · 10 hard negative
“often geared toward enterprise-scale, personalized sales demos and starts around a much higher monthly price point” Perplexity Sonar, negative prompt
Navattic
40%
20 of 50 labels negative · 12 of 14 models · 5 hard negative
“Avoid or be very cautious with: Walnut, Reprise, Consensus ... Navattic – mature HTML capture with AI Copilot, but paid plans are pricing-on-request” Muse Glimmer 30B, negative prompt
Reprise
86%
18 of 21 labels negative · 11 of 14 models · 9 hard negative
“positioned as a custom, enterprise sales-engineering solution with "five figures annually," which is likely too expensive for many small businesses” Perplexity Sonar, negative prompt
Storylane
19%
13 of 70 labels negative · 11 of 14 models · 1 hard negative
“While functional, multiple pain points exist: **High costs for multiple demos** frustrate smaller teams” Qwen 3.7 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

81 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1014 links across 122 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Arcade55 answers · 82 citations · 14 models
vendor site · Storylane51 answers · 102 citations · 12 models
vendor site · Supademo50 answers · 85 citations · 13 models
33 answers · 53 citations · 13 models
vendor site · Navattic30 answers · 55 citations · 11 models
vendor site · Walnut29 answers · 34 citations · 13 models
vendor site · Guideflow26 answers · 39 citations · 11 models
26 answers · 26 citations · 11 models
vendor site · HowdyGo25 answers · 32 citations · 11 models
25 answers · 28 citations · 12 models
24 answers · 24 citations · 9 models
vendor site · Layerpath22 answers · 22 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best interactive demo platform”, “interactive demo platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Supademo supademo.com47%1442,9004120,08214
Storylane storylane.io17%2053,600303,27432
Arcade arcade.software14%143450,000114,356207,2398
Navattic navattic.com8%1582,900274,69825
Guideflow guideflow.com6%187480137,574
UserGuiding userguiding.com2%16339009,8192
Arcade Software2%
TestBox testbox.com2%17
Consensus goconsensus.com2%84110,0004,34331,24823
Walnut walnut.io
Walnut 2%, Walnut.io 0%
2%132201,00096,9432,09602

Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (g2.com, supademo.com, walnut.io). The first result for “best interactive demo platform” is linkedin.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best interactive demo platform for a small B2B company?”Paraphrase“Which demo automation software for product tours would you recommend to a small business that sells to other businesses?”Comparative“What are the top interactive demo platforms for a small team and how do they differ?”Budget-constrained“What is the best interactive demo platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an interactive demo platform. What should we look at?”Negative“Which interactive demo platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Arcade, Storylane
Two alternativesHowdyGo, Navattic
Storylane, SupademoChanged
Two alternativesConsensus, Navattic
Supademo
Three alternativesArcade, Layerpath, Storylane
Supademo
Two alternativesArcade, Storylane
no first choiceagainst: Consensus, Navattic, Storylane, Walnut, WebinarJam
GPT-5.4 miniSupademo
Two alternativesReprise, Storylane
against: Walnut
NavatticChanged
Three alternativesConsensus, Storylane, Supademo
Supademo
Three alternativesArcade, Navattic, Storylane
Supademo
Three alternativesArcade, HowdyGo, Storylane
no first choiceagainst: Consensus, Navattic, Storylane, Supademo, Walnut
Gemini 3.5 FlashSupademo
Three alternativesArcade, HowdyGo, Storylane
against: Demostack, Reprise, Walnut
SupademoHeld
Two alternativesArcade, Storylane
against: Consensus, Demostack, Reprise, Walnut
Supademo
Three alternativesArcade, HowdyGo, Storylane
against: Demostack, Reprise, Walnut
Supademo
Three alternativesArcade, Guideflow, Storylane
against: Demostack, Navattic, Reprise, Walnut
Arcade, Supademo
Two alternativesNavattic, Storylane
against: Consensus, Demostack, Reprise, Walnut
against: Consensus, Demostack, Reprise, Walnut
Perplexity SonarArcade, Guideflow, Supademoagainst: Navattic, StorylaneNavattic, StorylaneChanged
Two alternativesArcade, Consensus
Supademo
Five alternativesArcade, Guideflow, HowdyGo, Navattic, Storylane
Supademo
Two alternativesArcade, Storylane
no first choiceagainst: Consensus, Demostack, Navattic, Reprise, Storylane, Walnut
Grok 4.1 FastSupademo
Two alternativesArcade, Storylane
against: Demostack, Navattic
SupademoHeld
Three alternativesArcade, Navattic, Storylane
against: Demostack, Reprise
Storylane, Supademo
Two alternativesArcade, Navattic
against: Demostack
Supademo
One alternativeArcade
against: Demostack, Walnut
Arcade, Supademo
Four alternativesDemostack, Navattic, Storylane, Walnut
against: Arcade, Consensus, Demostack, Guideflow, Reprise, Storylane, Walnut
Mistral SmallArcade, Supademo
Two alternativesConsensus, Contrast
Guideflow, StorylaneChanged
Three alternativesPerspective, Tourial, eWebinar
Storylane, Supademo
Four alternativesArcade, CrankWheel, HowdyGo, Navattic
Arcade, Supademono first choiceagainst: Demostack, Reprise, Walnut
DeepSeek V4 FlashSupademo
Two alternativesArcade, Storylane
against: Navattic
SupademoHeld
One alternativeStorylane
against: Navattic
HowdyGo
Three alternativesArcade, Storylane, Supademo
against: Navattic, Walnut
Storylane, Supademo
One alternativeArcade
against: Navattic, Walnut
Arcade, Supademo
Three alternativesGuideflow, Navattic, Storylane
against: Demostack, Reprise, Walnut
against: Navattic, Reprise, Storylane, WalkMe
Llama 4 MaverickConsensus, Guideflow
One alternativeArcade
no first choiceChangedArcade
Two alternativesStorylane, Supademo
Supademono first choiceagainst: Arcade, Consensus, Navattic, Storylane, Walnut
Qwen 3.7 FlashArcade
Two alternativesConsensus, Guideflow
SupademoChanged
Two alternativesProduct Fruits, Storylane
against: Pendo, WalkMe
Supademo
Two alternativesLayerpath, Storylane
against: Navattic, Tourial
Supademoagainst: Arc, StorylaneNavattic, Storylane
Three alternativesDemostack, Supademo, Walnut
against: Consensus, Demostack, Navattic, Reprise, Storylane, Walnut
Kimi K2Supademo
Two alternativesArcade, Storylane
against: Navattic, Walnut
Supademo, UserGuidingChanged
Two alternativesHowdyGo, Userflow
Supademo
Three alternativesArcade, HowdyGo, Storylane
against: Navattic
Supademo
Three alternativesArcade, Navattic, Storylane
Storylane
Four alternativesArcade, Guideflow, Navattic, Supademo
against: Demostack, Reprise, Walnut
against: Arcade, Demostack, Guideflow, Navattic, Storylane, Walnut
GLM 4.7 FlashXSupademo
Three alternativesLayerpath, Navattic, Storylane
StorylaneChanged
Four alternativesArcade, Guideflow, Navattic, Supademo
Arcade, Supademo
Five alternativesChameleon, Naoma, Navattic, Storylane, Walnut.io
Arcade Software
Two alternativesStorylane, Supademo
against: Omedym
no first choiceagainst: Arcade – Enterprise, Consensus, Demostack, HowdyGo, Navattic, Omedym, Reprise, Storylane – Growth / Premium, TestBox
MiniMax M2.5TestBox
Two alternativesDemostack, Layerpath
Guideflow, NavatticChanged
Two alternativesStorylane, Supademo
Storylane, Supademo
Two alternativesArcade, Navattic
against: Walnut
Storylane
One alternativeSupademo
no first choiceagainst: Navattic, Reprise, Storylane, Walnut
GPT-6 LunaStorylane
One alternativeNavattic
SupademoChanged
One alternativeArcade
against: Storylane
Supademo
Four alternativesArcade, HowdyGo, Navattic, Storylane
Supademo
Two alternativesArcade, Storylane
no first choiceagainst: Demostack, Reprise, Walnut
Muse Glimmer 30BSupademo
Two alternativesNavattic, Storylane
against: Demostack, Walnut
StorylaneChanged
Two alternativesNavattic, UserGuiding
Supademo
Five alternativesArcade, Demostack, Navattic, Storylane, TestBox
Arcade
Two alternativesStorylane, Supademo
Navattic, Walnut
Three alternativesArcade, Storylane, Supademo
against: Consensus, Demoboost, Navattic, Omedym, Reprise, Storylane, Walnut
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:30yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:20yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:40yes1324 s
Direct recommendationPerplexity Sonarsonar2026-10-04 22:51yes194 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:45yes219 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:11yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:36yes1929 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:27yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:11yes1427 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:46yes1821 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:43yes2349 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:49yes510 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:02yes212 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:56yes1516 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:19yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:47yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:25yes1820 s
ParaphrasePerplexity Sonarsonar2026-10-04 23:07yes162 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:11yes219 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:01yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:43yes2427 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:22yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:14yes1031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:40yes1521 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:02yes1458 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:37yes515 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:15yes317 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:33yes1417 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:10yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:01yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:42yes1326 s
ComparativePerplexity Sonarsonar2026-10-05 00:28yes204 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:04yes2210 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:43yes97 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:40yes2443 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:24yes54 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:45yes915 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:10yes1523 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:33yes1551 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:26yes916 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:46yes530 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:27yes1430 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:18yes1710 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:35yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:28yes1824 s
Budget constrainedPerplexity Sonarsonar2026-10-05 00:30yes203 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:22yes218 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:53yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:19yes1321 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:34yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:16yes513 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:42yes1336 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:36yes1265 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:18yes925 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:56yes312 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:21yes1316 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:11no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:40no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:36yes925 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:35yes195 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:34yes2014 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:25no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:57yes2061 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:21yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:54yes527 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:51yes1729 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:39yes1441 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:41yes514 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:15yes117 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:48yes1523 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:18yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:41yes25 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:41yes1621 s
Negative framingPerplexity Sonarsonar2026-10-05 00:53yes203 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:21yes249 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:20yes96 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:24yes2457 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:03yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:46yes1245 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:09yes2428 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:18yes2154 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:40yes2341 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:09yes422 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:45yes1927 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Arc
Arcade – Enterprise
Cogna
CrankWheel
Naoma
PuppyDog.io
Storylane – Growth / Premium
Discontinued, still offered
No shut-down product was recommended here.
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