Every category where a model named YouTube for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Video marketing and hosting	Marketing	17%	2 of 47	39%	49	criticized challenger	▲+3Since September 2026: 15% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer education and LMS	Customer	2%	12 of 86	0%	2	under 10 labels · led by LearnUpon at 26%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Content marketing platforms	Marketing	0%	134 of 135	100%	2	under 10 labels · led by HubSpot Content Hub at 33%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Influencer platforms	Marketing	0%	62 of 72	0%	1	under 10 labels · led by Favikon at 23%	newNew since September 2026: not ranked then, 0% now.
Programmatic and display advertising	Marketing	0%	86 of 92	100%	1	under 10 labels · led by StackAdapt at 48%
Search and social advertising platforms	Marketing	0%	86 of 113	0%	1	under 10 labels · led by Google Ads at 13%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, YouTube held within the floor in all six categories: no change cleared 11 points.

Best category · Video hosting · by segment

Small business▲+1Since September 2026: 16% → 16%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.

16%from 16% in September 2026

Inside the floor by 10 pointsRank 2 of 40, unchanged

Mid-market▲+3Since September 2026: 15% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

17%from 15% in September 2026

Inside the floor by 8 pointsRank 3 → 2 of 43

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 45 of 45, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Video hosting	15%	17%	▲+3Since September 2026: 15% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 3 → 2 of 47
Customer education	0%	2%	▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 50 → 12 of 86
Content marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 130 → 134 of 135
Influencer	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 62 of 72, unchanged
Programmatic	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 86 of 92, unchanged
Paid ads	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 86 of 113, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated YouTube across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	1	1	4
GPT-5.4 mini	1	1	0	1	3
Gemini 3.5 Flash	2	0	0	3	5
Perplexity Sonar	1	0	0	2	3
Grok 4.20	1	0	1	3	5
Mistral Small	2	0	2	1	5
DeepSeek V4 Flash	1	1	1	1	4
Llama 4 Maverick	0	0	0	1	1
Qwen 3.7 Flash	1	1	0	1	3
Kimi K2	2	0	2	1	5
GLM 4.7 FlashX	1	1	0	1	3
MiniMax M2.5	1	1	2	3	7
GPT-6 Luna	1	2	0	1	4
Muse Glimmer 30B	0	2	0	2	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labels1

Paraphrase7 labelsNone

Comparative25 labels6not counted in share

Budget-constrained28 labels20

Scale-constrained12 labelsNone

Negative47 labelsNone

First choiceAlternativeMentionNegative134 labels in all, every segment counted; 21 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“start with YouTube + a free knowledge base (Notion or similar) combined with webinars using free video tools” Claude Haiku 4.5 · Customer education · budget prompt · first choice

“Best overall recommendation for limited budgets: YouTube for maximum reach and discoverability” Claude Haiku 4.5 · Video hosting · budget prompt · first choice

“YouTube — Free (Best Overall Budget Option)... It's the single best free marketing tool for video.” DeepSeek V4 Flash · Video hosting · budget prompt · first choice

“If your goal is brand awareness, search visibility, and maximum exposure, nothing beats YouTube.” Gemini 3.5 Flash · Video hosting · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to avoid or use very carefully - Ad-supported social video platforms Examples: YouTube, TikTok, Facebook/Instagram Reels” GPT-5.4 mini · Video hosting · negative prompt · hard negative

“it is a weak choice for business embeds because you give up control over ads, branding, and suggested videos” Muse Glimmer 30B · Video hosting · negative prompt · hard negative

“the main platforms to avoid as your primary host are usually free social platforms like YouTube” Perplexity Sonar · Video hosting · negative prompt · hard negative

“Why avoid: YouTube runs ads on your videos by default, which can distract from your brand.” Mistral Small · Video hosting · negative prompt · hard negative

Named alongside

The products named in the same answers as YouTube, over the 134 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouTube was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Wistia118 of 13460Compare →

Vimeo116 of 1346Compare →

Vidyard70 of 13415Compare →

SproutVideo42 of 1342Compare →

Brightcove37 of 1344Not among the top eight

Gumlet23 of 1341Not among the top eight

TikTok21 of 1340Not among the top eight

Facebook Video19 of 1340Not among the top eight

Bunny Stream14 of 1340Not among the top eight

Instagram12 of 1340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named YouTube. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 122 of the 134 answers that named YouTube and are not a share of its labels.

Domains cited

gumlet.com66

swarmify.com66

guideflow.com63

learn.g2.com41

livestorm.co33

vidyard.com33

zapier.com32

hostingadvice.com29

dacast.com28

g2.com28

419 of the 419 domain citations in answers naming YouTube came from somebody else's page.

Pages cited

guideflow.com/blog/video-hosting-platform63

swarmify.com/blog/best-video-hosting-platforms42

livestorm.co/blog/video-hosting33

swarmify.com/blog/best-video-hosting-for-small-business32

zapier.com/blog/best-video-hosting-sites32

learn.g2.com/best-video-hosting-platforms30

gumlet.com/learn/affordable-video-marketing-platforms28

fast.io/resources/video-hosting-platforms27

Pages are listed as the models cited them.

Search and answers

youtube.com is not in Google's top ten for any of the category's searches. In the answers, YouTube takes 17% of first choices and Wistia takes 51%.

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In search

Google, US estimates

Position for “video hosting platform for marketing”

–

not in the top ten

Position for “best video hosting platform for marketing”

–

not in the top ten

Searches for its name, Google: 226,000,000 a month (“youtube”)
AI search demand for its name, est.: 723,494 a month
Organic visits to its site: about 3,335,384,769 a month
Searches its site ranks for: 159,453,895 · 12,614,179 in the top three
Sites linking to it: 18,393,262
Paid Google search: 2 searches its ads show for, about 14 clicks and $40 a month (estimate)

Ads on GoogleDetailLess

7+ ads · 7 video · 7 shown in the last 30 days

First shown August 2026, as Little Dot Studios LTD, verified. Ads started 2025-10 to 2026-09: 7 in the year. 113 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

17%

rank 2 of 47 in video hosting

Segment leader

51%

Wistia

First choices: 21 across its categories
Named in: 134 answers
Its own site cited: in 122 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on youtube.com

10,003

subdomains included

Content

284

counted in the table below

Documentation

Product · Integration

7,720 · 0

Kind	Pages	Last 90 days	Latest
Blog	225	undated
Report or ebook	29	undated
Webinar or virtual event	27	0	2023-10-10
Comparison	1	undated
Glossary or explainer	1	undated
Podcast or video	1	undated

Most recent

2023-10-10Live streaming on youtube webinar or virtual event
2023-10-10Live streaming on youtube webinar or virtual event
2023-10-10Live streaming on youtube webinar or virtual event
2020-07-14Live streaming on youtube webinar or virtual event
2020-07-14Live streaming on youtube webinar or virtual event
2020-07-14Live streaming on youtube webinar or virtual event

How it is countedHide how it is counted

Every page youtube.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as YouTube

What the judge wrote, as written, with how often. The vendor table decides that these count as YouTube; a claim can dispute any of them.

Google Workspace + YouTube 1YouTube Enterprise (via Google Cloud) 1

Follow YouTube

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

YouTube.

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On record

Wikidata

Website: youtube.com
Headquarters: San Bruno, United States
Founded: 2005
Employees: about 2,000 (2019)
Ownership: Part of Google

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Start watching videos to help us build a feed of videos you'll love.
youtube.com
Price stated: Try Premium for $0 youtube.com
Starting price: 0 youtube.com
Free plan or trial: Try Premium for $0 youtube.com
Not stated on the pages read: Who it is for, integrations, certifications, hosting, customers

What YouTube's own pages state, read September 28, 2026: youtube.com, youtube.com/product/E_m_06mcf. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YouTube's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YouTube, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for YouTube by email, built from the raw record of the edition. It shows:

where YouTube is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name YouTube, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where YouTube is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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YouTube is among the products AI models recommend first in Video marketing and hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/youtube--video-marketing-and-hosting-wide.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/youtube--video-marketing-and-hosting-square.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/video-marketing-and-hosting/"><img src="https://gtm-ai-index.com/badges/2026-10/youtube--video-marketing-and-hosting-compact.svg" alt="Among AI models' top three in Video marketing and hosting, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Video marketing and hosting standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.