Every category where a model named YouTube for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video marketing and hosting	Marketing	15%	3 of 56	50%	46	criticized challenger
Content marketing platforms	Marketing	0%	135 of 159	100%	1	under 10 labels · led by HubSpot Content Hub at 30%
Customer education and LMS	Customer	0%	51 of 81	0%	1	under 10 labels · led by TalentLMS at 33%
Ecommerce marketing	Marketing	0%	113 of 154	0%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for YouTube yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated YouTube across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	1	4
GPT-5.4 mini	1	0	0	2	3
Gemini 3.5 Flash	0	1	0	5	6
Perplexity Sonar	1	1	1	1	4
Grok 4.1 Fast	2	0	0	4	6
Mistral Small	2	0	1	1	4
DeepSeek V4 Flash	1	2	0	2	5
Llama 4 Maverick	0	1	0	2	3
Qwen 3.7 Flash	1	0	0	2	3
Kimi K2	1	1	0	2	4
GLM 4.7 FlashX	1	1	1	1	4
MiniMax M2.5	1	1	0	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labelsNone

Paraphrase5 labelsNone

Comparative25 labels5not counted in share

Budget-constrained26 labels17

Scale-constrained13 labelsNone

Negative37 labels1not counted in share

First choiceAlternativeMentionNegative121 labels in all, every segment counted; 17 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with YouTube if your primary goal is brand awareness and reaching new audiences. It's completely free and offers the widest distribution.” GLM 4.7 FlashX · Video hosting · budget prompt · first choice

“the best overall choice is usually YouTube if your main goal is reach and awareness, because it is free” Perplexity Sonar · Video hosting · budget prompt · first choice

“YouTube is the best starting point due to its cost (free), massive audience, and decent built-in tools” Claude Haiku 4.5 · Video hosting · budget prompt · first choice

“Most successful marketing teams use a two-platform approach: 1. YouTube for discovery and reach” Mistral Small · Video hosting · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid or Use with Caution... 1. YouTube (for business marketing) Key Issues: Complete loss of control” Mistral Small · Video hosting · negative prompt · hard negative

“Avoid or Limit as Primary Hosts (High Risks for Marketing)... use it only as a complement, not your main host.” Grok 4.1 Fast · Video hosting · negative prompt · hard negative

“the main platforms to avoid or be cautious about are usually public/social platforms like YouTube” Perplexity Sonar · Video hosting · negative prompt · hard negative

“it is often a risky choice for embedding videos directly on sales landing pages or gated content areas.” Qwen 3.7 Flash · Video hosting · negative prompt · hard negative

Named alongside

The products named in the same answers as YouTube, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouTube was named but was not.

ProductSame answerTook the first choice insteadHead to head

Vimeo113 of 12111Not in the top three

Wistia109 of 12161Compare →

Vidyard77 of 1218Compare →

Brightcove49 of 1211Not in the top three

Gumlet44 of 1216Not in the top three

SproutVideo42 of 1211Not in the top three

Kaltura21 of 1210Not in the top three

Bunny Stream19 of 1210Not in the top three

Dailymotion18 of 1210Not in the top three

Loom18 of 1210Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named YouTube. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 121 answers that named YouTube and are not a share of its labels.

Domains cited

swarmify.com13

apollotechnical.com12

gumlet.com12

moonb.io11

dacast.com8

fast.io8

guideflow.com8

knowlify.com8

learn.g2.com7

toolradar.com7

Ninety-four of the ninety-four domain citations in answers naming YouTube came from somebody else's page.

Pages cited

apollotechnical.com/video-hosting-platforms-for-businesses-compared12

moonb.io/blog/top-video-hosting-platforms11

swarmify.com/blog/best-video-hosting-platforms11

fast.io/resources/video-hosting-platforms8

guideflow.com/blog/video-hosting-platform8

knowlify.com/articles/best-video-hosting-platforms8

toolradar.com/guides/best-video-hosting-platforms7

goldcast.io/blog-post/video-hosting-sites6

Pages are listed as the models cited them.

Names read as YouTube

What the judge wrote, as written, with how often. The vendor table decides that these count as YouTube; a claim can dispute any of them.

Google Ads/YouTube 1YouTube (free tier embeds) 1

The company

YouTube.

Website: youtube.com
Headquarters: San Bruno, United States
Founded: 2005
Employees: about 2,000 (2019)
Ownership: Part of Google

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YouTube's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YouTube, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at youtube.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.