Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 → 37 of 40
4 categories · Named, not ranked17Judge labels
0First choices
12Negative labels
9 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Instagram was named 9 times in Video hosting and 3 other categories, where Wistia led with 51%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business38 of 41
0%2 labels
under the label threshold
Mid-market41 of 47
0%5 labels
under the label threshold
Enterprise43 of 48
0%3 labels
under the label threshold
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Instagram for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video marketing and hosting | Marketing | 0% | 41 of 47 | 60% | 5 | under 10 labels · led by Wistia at 51% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Influencer platforms | Marketing | 0% | 38 of 72 | 0% | 2 | under 10 labels · led by Favikon at 23% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 111 of 135 | 100% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce platforms | Revenue operations | 0% | 39 of 71 | 100% | 1 | under 10 labels · led by BigCommerce B2B Edition at 47% |
Movement
Since September 2026, Instagram held within the floor in all four categories: no change cleared 11 points.
Best category · Video hosting · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 26 of 43
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 40 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video hosting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 41 of 47 |
| Influencer | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 72, unchanged |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 151 → 111 of 135 |
| Ecommerce | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Instagram across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Instagram across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 2 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained3 labelsNone
Scale-constrained0 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“You can reach out to micro-influencers (1K-10K followers) directly through these platforms.” Claude Haiku 4.5 · Influencer · budget prompt · alternative
“Free to upload videos, with built-in audiences and strong targeting options for ads.” Mistral Small · Video hosting · budget prompt · alternative
“combined with social media platforms where your customers spend time” Claude Haiku 4.5 · Video hosting · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“These are audience-reach tools, not brand-safe marketing infrastructure.” Muse Glimmer 30B · Video hosting · negative prompt · hard negative
“avoid as your primary host ... Instagram” Perplexity Sonar · Video hosting · negative prompt · hard negative
“TikTok, Instagram, or Facebook as your only video host. Treat them as distribution channels, not your permanent library” GPT-6 Luna · Video hosting · negative prompt · soft negative
“Social media platforms like Instagram, Facebook Marketplace, and TikTok Shop have become major scam venues.” Muse Glimmer 30B · Ecommerce · negative prompt · soft negative
Named alongside
The products named in the same answers as Instagram, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instagram was named but was not.ShowHide
Named alongside
The products named in the same answers as Instagram, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instagram was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Instagram. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 17 answers that named Instagram and are not a share of its labels.
Domains cited
guideflow.com6
gumlet.com6
swarmify.com5
dacast.com4
learn.g2.com4
uscreen.tv4
veed.io4
fast.io3
g2.com3
knowlify.com3
Forty-two of the forty-two domain citations in answers naming Instagram came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on instagram.com
376
subdomains included
Content
367
counted in the table below
Documentation
7
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 335 | 2 | 2026-09-25 | ||
| Blog | 28 | 2 | 2026-09-28 | ||
| Report or ebook | 2 | 0 | 2018-08-01 | ||
| Comparison | 1 | 0 | 2018-11-28 | ||
| Podcast or video | 1 | 0 | 2024-12-18 |
Most recent
- 2026-09-28How to make instagram reels blog
- 2026-09-25Instagram close friends only kai cenat kaiya cenat news or press
- 2026-07-07New ai effects in instagram stories news or press
- 2026-07-02How to use instagram stories blog
- 2026-06-30J balvin ryan castro omerta episode news or press
- 2026-06-22Instagram tv gets bigger news or press
How it is countedHide how it is counted
Every page instagram.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Instagram
What the judge wrote, as written, with how often. The vendor table decides that these count as Instagram; a claim can dispute any of them.
Facebook & Instagram (Meta) 1Facebook / Instagram 1Facebook/Instagram 1Instagram and TikTok directly 1
Follow Instagram
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Instagram.ShowHide
The company
Instagram.
ShowHideOn record
Wikidata- Website
- instagram.com
- Headquarters
- Menlo Park, California, United States
- Founded
- 2010
- Ownership
- Part of Meta Platforms
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Create an account or log in to Instagram - Share what you're into with the people who get you.
- For
- people who get you
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Instagram's own pages state, read October 5, 2026: instagram.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instagram's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instagram, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Instagram by email, built from the raw record of the edition. It shows:
- where Instagram is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Instagram, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.