GTM AI Index

Index › Vendors › Instagram · September 2026 Edition

2 categories · Named, not ranked

Instagram

11Judge labels

0First choices

9Negative labels

8 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Instagram was named 5 times in Content marketing and 1 other category, where HubSpot Content Hub led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business104 of 150

under the label threshold

Mid-market156 of 159

under the label threshold

Enterprisenot named

No model named it for this buyer.

In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Instagram for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	0%	156 of 159	100%	3	under 10 labels · led by HubSpot Content Hub at 30%
Video marketing and hosting	Marketing	0%	33 of 56	50%	2	under 10 labels · led by Wistia at 56%

Movement

This is the first edition on this tier, so no move can be computed for Instagram yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Instagram across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	1	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Embedding a post from Facebook or Instagram often loads third-party scripts that slow down your website” Qwen 3.7 Flash · Video hosting · negative prompt · hard negative

“risky or not worth using for content marketing, such as Twitter (X) and Instagram” Llama 4 Maverick · Content marketing · negative prompt · hard negative

“Better for organic sharing, but vet promoted content aggressively and use strict targeting.” Grok 4.1 Fast · Content marketing · negative prompt · soft negative

“offer discovery but don't provide a direct, portable relationship with your audience” Claude Haiku 4.5 · Content marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as Instagram, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Instagram was named but was not.

ProductSame answerTook the first choice insteadHead to head

TikTok10 of 110Not in the top three

YouTube8 of 111Not in the top three

Vimeo7 of 112Not in the top three

Wistia7 of 112Not in the top three

Facebook6 of 110Not in the top three

Brightcove4 of 110Not in the top three

LinkedIn4 of 110Not in the top three

Vidyard4 of 110Not in the top three

X4 of 110Not in the top three

Google Drive3 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Instagram. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 11 answers that named Instagram and are not a share of its labels.

Domains cited

beehiiv.com1

blog.hubspot.com1

bluleadz.com1

boostability.com1

coalitiontechnologies.com1

consumer.ftc.gov1

contently.com1

coredna.com1

forbes.com1

ftc.gov1

Ten of the ten domain citations in answers naming Instagram came from somebody else's page.

Pages cited

beehiiv.com/blog/content-creator-platform1

blog.hubspot.com/marketing/scaling-content-mistakes1

blog.hubspot.com/website/content-marketing-platform1

bluleadz.com/blog/10-of-the-biggest-marketing-fails-of-20171

boostability.com/content/marketing-fails1

coalitiontechnologies.com/blog/bad-marketing-strategies-2025s-most-obnoxious-trends1

consumer.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-askin1

contently.com/2024/08/02/maximizing-your-strategy-with-content-marketing-platforms1

Pages are listed as the models cited them.

Names read as Instagram

What the judge wrote, as written, with how often. The vendor table decides that these count as Instagram; a claim can dispute any of them.

Facebook/Instagram (Meta platforms) 1

The company

Q209330 is the company behind Instagram.

Website: instagram.com
Headquarters: Kampala, Uganda
Founded: 2010

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Instagram's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Instagram, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at instagram.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.