7 categories · RankedStanding by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Audience and consumer insights platforms | Marketing | 0% | 134 of 155 | 50% | 2 | under 10 labels · led by SparkToro at 19% | |
| Content marketing platforms | Marketing | 0% | 133 of 135 | 100% | 2 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Local listings management | Marketing | 0% | 27 of 65 | 0% | 2 | under 10 labels · led by BrightLocal at 33% | |
| Web analytics | GTM data and infrastructure | 0% | 90 of 91 | 100% | 2 | under 10 labels · led by Google Analytics 4 at 57% | |
| Community platforms | Customer | 0% | 67 of 75 | 100% | 1 | under 10 labels · led by Bettermode at 29% | |
| Retail, proximity and IoT marketing | Marketing | 0% | 57 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | newNew since September 2026: not ranked then, 0% now. |
| Review and reputation management | Marketing | 0% | 66 of 92 | 0% | 1 | under 10 labels · led by Birdeye at 18% |
Movement
By model
How each model treated Facebook across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 3 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with GWI's free plan + Facebook/Instagram Audience Insights + Google Trends” DeepSeek V4 Flash · Audience insights · budget prompt · alternative
“it's a proven, low-risk entry” DeepSeek V4 Flash · Proximity · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
““the platform itself is notorious for its data collection practices” ... public social groups are a poor fit for owned customer data” Muse Glimmer 30B · Community · negative prompt · hard negative
“German courts and others have flagged GDPR violations from data transfers and targeting.” Grok 4.20 · Audience insights · negative prompt · hard negative
“Depends on third-party cookies – increasingly blocked by browsers and privacy tools.” GLM 4.7 FlashX · Web analytics · negative prompt · hard negative
“recommend avoiding them outright for third-party data sharing and tracking” Grok 4.20 · Web analytics · negative prompt · hard negative
Named alongside
The products named in the same answers as Facebook, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Facebook was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 20 answers that named Facebook and are not a share of its labels.
Domains cited
Fifty-five of the fifty-five domain citations in answers naming Facebook came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
facebook.com ranks 4 on Google for the category's searches. In the answers, Facebook takes 0% of first choices and SparkToro takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 101,000,000 a month (“facebook”)
- AI search demand for its name, est.
- 542,061 a month
- Organic visits to its site
- about 3,412,145,496 a month
- Searches its site ranks for
- 135,647,781 · 22,797,654 in the top three
- Sites linking to it
- 34,835,893
- Paid Google search
- 25 searches its ads show for, about 5,121 clicks and $39,318 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 20 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 17 | undated | |||
| Webinar or virtual event | 1 | undated |
How it is countedHide how it is counted
Every page facebook.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Facebook
Follow Facebook
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Facebook.ShowHide
The company
On record
Wikidata- Website
- facebook.com
- Headquarters
- Colombia
- Founded
- 2004
- Employees
- about 77,986 (2026)
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Explore the things you love.
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Facebook's own pages state, read October 5, 2026: facebook.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Facebook's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Facebook, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Facebook by email, built from the raw record of the edition. It shows:
- where Facebook is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Facebook, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.