Small business▼−10Since September 2026: 12% → 2%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 12% in September 2026
Inside the floor by 1 pointRank 1 → 10 of 145
Google · 6 categories · RankedGoogle Business Profile
67Judge labels
12First choices
1Negative labels
12 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Local listings for small business buyers
Rank 5 of 130 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 3 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business10 of 158
2%8 labels
under the label threshold
Mid-market5 of 130
7%3 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Google Business Profile for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 7% | 5 of 130 | 0% | 3 | under 10 labels · led by Foursquare Proximity at 15% | ▲+8Since September 2026: 0% → 8%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Local listings management | Marketing | 4% | 7 of 65 | 0% | 7 | under 10 labels · led by BrightLocal at 33% | |
| Review and reputation management | Marketing | 4% | 6 of 92 | 0% | 9 | under 10 labels · led by Birdeye at 18% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SEO and content optimization platforms | Marketing | 0% | 25 of 78 | 0% | 2 | under 10 labels · led by Semrush at 21% | newNew since September 2026: not ranked then, 0% now. |
| Channel partner and local marketing | Partner and channel | 0% | 83 of 124 | 0% | 1 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer feedback and surveys | Customer | 0% | 52 of 84 | 0% | 1 | under 10 labels · led by CustomerGauge at 24% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Google Business Profile held within the floor in all six categories: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▲+8Since September 2026: 0% → 8%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 0% in September 2026
Inside the floor by 3 pointsRank 53 → 3 of 120
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 0% | 8% | ▲+8Since September 2026: 0% → 8%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 53 → 5 of 130 |
| Reviews | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 52 → 6 of 92 |
| Local listings | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 7 of 65, unchanged |
| SEO | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 78, unchanged |
| Channel marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 83 of 124 |
| Feedback | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 84, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Google Business Profile across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Google Business Profile across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 0 | 2 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase11 labels3
Comparative1 labelNone
Budget-constrained33 labels9
Scale-constrained1 labelNone
Negative21 labels5not counted in share
First choiceAlternativeMentionNegative67 labels in all, every segment counted; 12 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start Free: Begin with Google Business Profile + Google Alerts - this gives you the basics at no cost.” MiniMax M2.5 · Reviews · budget prompt · first choice
“Google Business Profile for organic proximity visibility offers the highest ROI with minimal financial risk.” Qwen 3.7 Flash · Proximity · budget prompt · first choice
“Start with Google Business Profile (FREE) - This is non-negotiable and handles your most important listing” Kimi K2 · Local listings · budget prompt · first choice
“Google Business Profile is the free baseline every business should start with before paying for anything.” Muse Glimmer 30B · Local listings · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Google Business Profile, over the 67 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Business Profile was named but was not.ShowHide
Named alongside
The products named in the same answers as Google Business Profile, over the 67 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Business Profile was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Google Business Profile. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 67 answers that named Google Business Profile and are not a share of its labels.
Domains cited
guideflow.com30
g2.com26
thestacc.com19
birdeye.com18
brightlocal.com17
thecmo.com16
zipdo.co16
us.fitgap.com15
expertbeacon.com14
sourceforge.net12
183 of the 183 domain citations in answers naming Google Business Profile came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Google Business Profile stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Google Business Profile stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 550,000 a month (“google business profile”)
- AI search demand for its name, est.
- 1,719 a month
- Its own site
- It sits on Google's site (google.com), so there are no site figures for it alone
In answers
This editionShare of first choices
7%
rank 5 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 12 across its categories
- Named in
- 67 answers
- Its own site cited
- in 63 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Google Business Profile
What the judge wrote, as written, with how often. The vendor table decides that these count as Google Business Profile; a claim can dispute any of them.
Google Business Profile (GBP) 2
Follow Google Business Profile
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Google is the company behind Google Business Profile.ShowHide
The company
Google is the company behind Google Business Profile.
ShowHideOn record
Wikidata- Website
- google.com
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Ownership
- Part of Alphabet Inc.
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- List your business on Search and Maps
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Google Business Profile's own pages state, read October 6, 2026: google.com, google.com/adwords/express/pricing, google.com/admob/platform.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Business Profile's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Business Profile, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Google Business Profile by email, built from the raw record of the edition. It shows:
- where Google Business Profile is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Google Business Profile, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.