Every category where a model named Google Business Profile for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Channel partner and local marketing	Partner and channel	0%	28 of 108	0%	4	under 10 labels · led by JourneyBee at 15%
Review and reputation management	Marketing	0%	52 of 103	33%	3	under 10 labels · led by Birdeye at 26%
Retail, proximity and IoT marketing	Marketing	0%	54 of 131	0%	1	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Google Business Profile yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Business Profile across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	2	0	0	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	2	1	0	3
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase17 labels6

Comparative2 labelsNone

Budget-constrained5 labels1

Scale-constrained1 labelNone

Negative10 labels4not counted in share

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 8 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Native for Google reviews—monitor, respond, request via links. Essential start for locals; no multi-platform.” Grok 4.1 Fast · Reviews · budget prompt · alternative

“First-party tools: Google Business Profile, Yelp Business, Trustpilot Business” GLM 4.7 FlashX · Reviews · negative prompt · alternative

“Essential foundation for local visibility - free and critical for local SEO.” MiniMax M2.5 · Channel marketing · paraphrase prompt · alternative

“Start with ProxiCall (free) or Google Business Profile (free)” Mistral Small · Proximity · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“however, it lacks automation and cross-platform aggregation” Qwen 3.7 Flash · Reviews · scale prompt · soft negative

Named alongside

The products named in the same answers as Google Business Profile, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Business Profile was named but was not.

ProductSame answerTook the first choice insteadHead to head

BrightLocal13 of 384Not in the top three

Birdeye12 of 382Not in the top three

PartnerStack9 of 384Not in the top three

NiceJob7 of 381Not in the top three

Surefire Local5 of 381Not in the top three

Podium5 of 380Not in the top three

Semrush5 of 380Not in the top three

GatherUp4 of 380Not in the top three

Google Search Console4 of 380Not in the top three

Radar4 of 380Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Business Profile. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 38 answers that named Google Business Profile and are not a share of its labels.

Domains cited

adaired.com1

alchemer.com1

asknicely.com1

behindrankings.com1

block.fiverr.com1

businesspally.com1

canny.io1

compasly.com1

feedthebot.org1

fourarrowsmarketing.com1

Ten of the ten domain citations in answers naming Google Business Profile came from somebody else's page.

Pages cited

adaired.com/blog/28-most-common-seo-issues-killing-your-rankings1

alchemer.com/resources/e-guide/the-marketers-guide-to-choosing-the-best-customer-feedback-1

asknicely.com/blog/customer-feedback-management-software1

asknicely.com/blog/happyornot-alternatives1

behindrankings.com/ai-seo-tools1

block.fiverr.com/resources/guides/digital-marketing/affordable-seo-services1

businesspally.com/small-business-owners-mistakes-using-seo1

canny.io/blog/best-customer-feedback-management-tools1

Pages are listed as the models cited them.

Names read as Google Business Profile

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Business Profile; a claim can dispute any of them.

Google Business Profile (Native) 1

The company

Google Search is the company behind Google Business Profile.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Business Profile's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Business Profile, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.