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GTM AI Index
Index › Marketing › Local listings › Small business › October 2026 Edition

Local listings management for small business buyers

Asked as “local listings management platform”, and as “multi-location local SEO tool”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
46%
Clear leader
46BrightLocal37Moz Local08SE Ranking10others

46% of first choices, clear leader.

ShowinginAll 112 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01BrightLocal46%4%68endorsed leader
02Moz Local37%11%56endorsed leader
03Synup4%9%22accepted challenger
04Whitespark4%7%14accepted challenger
Show the five products at 0%, ordered by negative rate
09Yext0%75%56criticized challenger
08Uberall0%52%25criticized challenger
07Birdeye0%38%32criticized challenger
05Semrush Local0%14%28accepted challenger
06Google Business Profile Lab in the set0%0%14accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Business Profile is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.

All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
M02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01BrightLocal46%
02Moz Local37%
03Synup4%
04Whitespark4%
05Semrush Local0%
06Google Business Profile0%
07Birdeye0%
08Uberall0%
09Yext0%

What they warned about

Five of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Yext
75%
42 of 56 labels negative · 13 of 14 models · 17 hard negative
“Small businesses should avoid or exercise extreme caution when dealing with the following three categories... **Primary Example:** Yext” Gemini 3.5 Flash, negative prompt
Uberall
52%
13 of 25 labels negative · 9 of 14 models · 4 hard negative
“Uberall is a powerhouse for large chains, but it is frequently cited as **unsuitable for small businesses**.” GLM 4.7 FlashX, negative prompt
Birdeye
38%
12 of 32 labels negative · 6 of 14 models · 4 hard negative
“**Primary Examples:** Birdeye, Reputation ... their sales teams frequently target small businesses with aggressive terms” Gemini 3.5 Flash, negative prompt
Moz Local
11%
6 of 56 labels negative · 4 of 14 models
“Yext (and occasionally platforms like Moz Local or Synup depending on how they are utilized)” Gemini 3.5 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1057 links across 204 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Guideflow51 answers · 100 citations · 12 models
vendor site · Birdeye49 answers · 65 citations · 12 models
vendor site · BrightLocal48 answers · 94 citations · 12 models
35 answers · 55 citations · 13 models
28 answers · 35 citations · 11 models
vendor site · LinkedIn23 answers · 28 citations · 10 models
22 answers · 22 citations · 9 models
vendor site · Semrush21 answers · 26 citations · 8 models
vendor site · GBPPromote20 answers · 27 citations · 10 models
19 answers · 27 citations · 10 models
17 answers · 26 citations · 9 models
vendor site · WebFX17 answers · 17 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best local listings management platform”, “local listings management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
BrightLocal brightlocal.com46%2059,90010336,255551
Moz Local37%1,30076
SE Ranking seranking.com8%978,100207309,691$2,63250
Synup synup.com4%72590153,4801
Whitespark whitespark.ca4%392,400165,495
LocalFX2%
Semrush parent site
Semrush Local 0%, Semrush Listing Management 0%
0%7190,5002,055
Google parent site
Google Business Profile 0%
0%63550,0001,719
Bing Places0%
Apple Business Connect0%

Google's top ten for the two searches hold 16 sites; 5 of them are among the sites the models cited here (birdeye.com, brightlocal.com, g2.com, linkedin.com, semrush.com). The first result for “best local listings management platform” is getspike.ai.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best local listings management platform for a small B2B company?”Paraphrase“Which multi-location local SEO tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top local listings management platforms for a small team and how do they differ?”Budget-constrained“What is the best local listings management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a local listings management platform. What should we look at?”Negative“Which local listings management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceBrightLocalChanged
Four alternativesMoz Local, SE Ranking, Uberall, Yext
Moz Local
Four alternativesBrightLocal, Semrush Local, Synup, Thryv
Moz Local
Three alternativesBrightLocal, GBPPromote, Synup
no first choiceagainst: BrightLocal, Local Clarity, Partoo, PinMeTo, Uberall, Yext
GPT-5.4 miniBrightLocal
Two alternativesSOCi, Semrush Local
against: Yext
BrightLocalHeld
Three alternativesBirdeye, Uberall, Yext
BrightLocal
Three alternativesMoz Local, Semrush Local, Synup
against: Uberall, Yext
BrightLocal
One alternativeMoz Local
against: Birdeye, Uberall, Yext
no first choiceagainst: Moz Local, Semrush Listing Management, Uberall, Yext
Gemini 3.5 FlashBrightLocal, Whitespark
One alternativeSemrush Local
against: Birdeye, Uberall, Yext
BrightLocalChanged
Three alternativesLocal Falcon, Localo, Semrush Local
against: Birdeye, Yext
BrightLocal
Three alternativesMoz Local, Semrush Local, Whitespark
against: Birdeye, Uberall, Yext
Whitespark
Five alternativesApple Business Connect, Bing Places, BrightLocal, Google Business Profile, Moz Local
against: Yext
BrightLocal
Two alternativesSemrush Local, Whitespark
against: Birdeye, Podium, Uberall, Yext
against: Birdeye, Moz Local, Reputation, Synup, Yext
Perplexity SonarMoz Local
One alternativeBrightLocal
against: Synup, Yext
BrightLocalChanged
One alternativeSE Ranking
Moz Local
Four alternativesBirdeye, BrightLocal, Semrush Listing Management, Synup
Moz Local
Two alternativesBrightLocal, Whitespark
no first choiceagainst: Birdeye, SOCi, Thryv, Uberall, Vendasta, Yext
Grok 4.1 FastBrightLocal
Two alternativesMoz Local, Whitespark
against: Yext
BrightLocalHeld
Two alternativesBirdeye, SOCi
against: Moz Local, Semrush Local, Yext
BrightLocal
Three alternativesMoz Local, Semrush Listings Management, Whitespark
against: Yext
Moz Local
One alternativeBrightLocal
against: LocaliQ, Marketing 360, Whitespark, Yext
no first choice
Four alternativesBirdeye, Chatmeter, SOCi, Thryv
against: BrightLocal, Moz Local, Yext
Mistral SmallMoz Local
Two alternativesBirdeye, LocalFX
SE RankingChangedBirdeye
Five alternativesBrightLocal, Marketing 360, PinMeTo, SOCi, Yext
Moz Local, Synupno first choiceagainst: Birdeye, Yext
DeepSeek V4 FlashMoz Local
Two alternativesBrightLocal, Semrush Local
against: Uberall, Yext
BrightLocalChanged
Three alternativesMoz Local, Semrush Local, Whitespark
against: SingleInterface, Yext
BrightLocal, Moz Local
Four alternativesBirdeye, Semrush Listing Management, Semrush Local, Uberall
against: Yext
Moz Local
Two alternativesBrightLocal, Google Business Profile
against: Yext
BrightLocal, Moz Local, Synup
Two alternativesBirdeye, Yext
against: 411 Locals, LocalFX, Yext
Llama 4 MaverickLocalFX, Moz LocalSE RankingChangedMoz Local
Two alternativesBrightLocal, Guideflow
Moz Local
Two alternativesBrightLocal, Synup
no first choicenothing named
Qwen 3.7 FlashBrightLocal, Moz Local
One alternativeSemrush Listing Management
against: Uberall, Yext
BrightLocalChanged
Two alternativesGBPPromote, SE Ranking
BrightLocal
Two alternativesBirdeye, Moz Local
against: Semrush Local, Yext
Moz Local
Two alternativesBrightLocal, Google Business Profile
no first choiceagainst: 411 Locals, Chatmeter, LocaliQ Listings, ReachLocal, Surefire Local, Yext, Yodle
Kimi K2BrightLocal
Three alternativesMoz Local, Semrush Listing Management, Yext
BrightLocalHeldagainst: Birdeye, Moz Local, YextBrightLocal, Moz Local
One alternativeSynup
against: Birdeye, Semrush Local, Uberall, Yext
Moz Local
Five alternativesBing Places, BrightLocal, Google Business Profile, Semrush Listing Management, Yelp for Business
against: Birdeye, Yext
BrightLocal
Three alternativesBirdeye, Moz Local, Semrush Listing Management
against: Moz Local, Yext
GLM 4.7 FlashXBrightLocal
One alternativeSemrush Local
against: Yext
BrightLocalHeld
One alternativeGBPPromote
BrightLocal, Moz Local
Two alternativesSemrush Local, Synup
against: Birdeye
BrightLocal, Moz Local
One alternativeGoogle Business Profile
no first choiceagainst: Uberall, Yext
MiniMax M2.5Moz Local
Two alternativesBirdeye, Synup
BrightLocal, SE RankingChangedagainst: YextBrightLocal
Two alternativesMoz Local, Semrush Local
against: Yext
Moz Local
Two alternativesSynup, Thryv
against: BrightLocal
no first choice
Six alternativesBirdeye, BrightLocal, Chatmeter, Synup, Uberall, Yext
against: 411 Locals, Yext
GPT-6 LunaBrightLocal
One alternativeSemrush Local
BrightLocalHeld
Two alternativesBrightLocal Grow, Semrush Local
BrightLocal
Two alternativesMoz Local, Semrush Local
against: Yext
Moz Local
Two alternativesBrightLocal Manage, Semrush Local
no first choiceagainst: Semrush Local, Yext
Muse Glimmer 30BBrightLocal
Three alternativesMoz Local, Semrush Listing Management, Whitespark
against: Yext
SE RankingChanged
One alternativeBrightLocal
BrightLocal
Three alternativesBirdeye, Moz Local, Whitespark
against: Yext
Moz Local
Four alternativesBing Places, BrightLocal, Google Business Profile, Yelp
against: Uberall, Yext
no first choiceagainst: Yext
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:29no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:20yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:13yes1725 s
Direct recommendationPerplexity Sonarsonar2026-10-04 22:18yes182 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:54yes249 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:16yes510 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:19yes2332 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:47yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:13yes918 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:03yes919 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:00yes2562 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:25yes1328 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:32yes316 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:46yes1425 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:41yes167 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:31yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:29yes1020 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:31yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:41yes2123 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:53yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:40yes2454 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:12yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:24yes834 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:31yes2220 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:55yes2379 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:58yes518 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:45yes313 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:37yes1721 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:34yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:03yes36 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:21yes1824 s
ComparativePerplexity Sonarsonar2026-10-04 22:18yes183 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:13yes2414 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 22:14yes1010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:38yes2396 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:36yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:19yes1038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:15yes1946 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:01yes17179 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:43yes818 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:40yes535 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:14yes1531 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:25yes109 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:19yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:42yes1221 s
Budget constrainedPerplexity Sonarsonar2026-10-04 22:51yes173 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:54yes257 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:41yes52 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:19yes2457 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 01:00yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:25yes1349 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:37yes1419 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:01yes2526 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:00yes1019 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:35yes218 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:57yes1513 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:15no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:21no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:24yes1121 s
Scale constrainedPerplexity Sonarsonar2026-10-04 23:43yes184 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:14yes1710 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:50no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:26yes2197 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:38yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:32no027 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:38yes1421 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:16yes1233 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:52yes523 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:39yes318 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:22yes1217 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:29yes910 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:57yes55 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:02yes1831 s
Negative framingPerplexity Sonarsonar2026-10-04 22:17yes193 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:56yes2210 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:29yes106 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:38yes2535 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:37yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:33yes1732 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:02yes2523 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:55yes2333 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:20yes1821 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:27yes520 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:02yes2424 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Semrush read as Semrush Local
Semrush (Listing Management) read as Semrush Local
Unresolved, counted raw
BrightLocal Grow
BrightLocal Manage
GoMoz
Local Clarity
Semrush Listings
YellowPages
Discontinued, still offered
No shut-down product was recommended here.
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