Semrush Local vs Whitespark
One of fourteen models named Semrush Local first on the direct prompt; zero named Whitespark. Semrush Local was named by twelve of the fourteen models and Whitespark by nine and Semrush Local carries 31 labels and Whitespark 18, so the shares are not directly comparable.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
Semrush LocalFirst choices, of fourteen modelsWhitespark
Across every category in the October 2026 Edition, Semrush Local and Whitespark were named in the same answer fourteen times, of the 76 answers naming Semrush Local and the 42 naming Whitespark. In those answers Whitespark took the first choice one time and Semrush Local one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Semrush Local Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush Local on the left and Whitespark on the right.The direct prompt
Semrush Local first, Whitespark an alternative
1 of 14 modelsWhitespark was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Whitespark4%#4 of 9Semrush Local0%#5 of 9Semrush Local4%#5 of 10Whitespark4%#6 of 10Semrush Local0%#6 of 9Whitespark0%#– of 9What the models said about Semrush Local
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Semrush Local Pro is another option, but it's listed at $60/month per location billed annually, so it costs more for listings management alone.” GPT-6 Luna · budget prompt · soft negative
“though it may lack some of the advanced enterprise workflow permissions of a standalone Yext/Uberall” Gemini 3.5 Flash · scale prompt · soft negative
“Semrush Local starts at $30/mo per location billed annually ... but these are generally pricier” GPT-5.4 mini · budget prompt · soft negative
“I'd most likely recommend Semrush Local as the default choice.” GPT-5.4 mini · paraphrase prompt · first choice
“adding Semrush Local is almost always the most efficient path” Gemini 3.5 Flash · direct prompt · first choice
“The integration with your existing keyword and competitive research data reduces tool sprawl, though multi-location workflows aren't as robust” Kimi K2 · paraphrase prompt · alternative
What the models said about Whitespark
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · negative prompt · soft negative
“limited features beyond ranking/reporting, so it may not be enough if you need full listings governance” Perplexity Sonar · negative prompt · soft negative
“Not a full listings management platform — more of a specialized citation tool.” DeepSeek V4 Flash · comparative prompt · soft negative
“The Best "One-Time Fee" Option: Whitespark ... It is the most cost-effective way to get a clean, highly authoritative listing footprint without a recurring software bill.” Gemini 3.5 Flash · budget prompt · first choice
“Whitespark stands out as one of the most affordable local listings management platforms, with entry-level pricing as low as $1/month” Grok 4.1 Fast · budget prompt · first choice
“Select tools like Whitespark or BrightLocal build listings manually and give you full ownership of the accounts” Gemini 3.5 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.