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Local listings management · October 2026 Edition

Moz Local vs Semrush Local

Zero of fourteen models named Moz Local first on the direct prompt; one named Semrush Local. Moz Local was named by thirteen of the fourteen models and Semrush Local by twelve and Moz Local carries 48 labels and Semrush Local 31, so the shares are not directly comparable.

Moz Local

accepted challenger

Named in two categories this edition.

Semrush Local

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

First-choice share20%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 10; printed, not drawn.
Labels4831A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Moz Local reading right to left. Rank and label count are printed, not drawn.Synup was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Moz Local · BrightLocal vs Semrush Local · Moz Local vs Synup

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Moz LocalFirst choices, of fourteen modelsSemrush Local
Direct012 against Moz Local
Paraphrase212 against Moz Local
Comparative101 against Moz Local
Budget-constrained802 against Semrush Local
Scale-constrained001 against Semrush Local
Negative103 against Moz Local · 1 against Semrush Local
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Moz Local and Semrush Local were named in the same answer forty-nine times, of the 133 answers naming Moz Local and the 76 naming Semrush Local. In those answers Semrush Local took the first choice one time and Moz Local ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Moz Local and Semrush Local stood in it.
ModelDirectMLParaphraseMLComparativeMLBudget-constrainedMLScale-constrainedMLNegativeML
Claude Haiku 4.5MLML
GPT-5.4 miniMLML
Gemini 3.5 FlashMLMLML
Perplexity SonarMLML
Grok 4.1 FastMLMLMLMLML
Mistral SmallMLMLMLML
DeepSeek V4 FlashMLMLMLML
Llama 4 MaverickMLML
Qwen 3.7 FlashMLMLMLML
Kimi K2MLMLMLML
GLM 4.7 FlashXMLMLML
MiniMax M2.5MLMLMLML
GPT-6 Luna
Muse Glimmer 30BMLMLML
ML Moz Local Semrush LocalML first choiceML named as an alternativeML argued againstblank: not namedEach cell is one answer, Moz Local on the left and Semrush Local on the right.

The direct prompt

The plain question, one answer per model, grouped by where Moz Local and Semrush Local stood in it.

Semrush Local first, Moz Local not the choice

1 of 14 modelsMoz Local was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
GPT-5.4 miniYext alternatives: Uberall
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
MiniMax M2.5BrightLocal alternatives: Synup, Yext
GPT-6 LunaBrightLocal alternatives: Yext
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Moz Local leads by thirty-seven points.
Moz Local37%#2 of 9
Semrush Local0%#5 of 9
The full small business standing →
Mid-marketThe figures above
Moz Local leads by sixteen points.
Moz Local20%#2 of 10
Semrush Local4%#5 of 10
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Moz Local0%#9 of 9
Semrush Local0%#6 of 9
The full enterprise standing →

What the models said about Moz Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Moz Local does not cover as many secondary directories as competitors... Acceptable for very simple needs, but insufficient for multi-location” Qwen 3.7 Flash · negative prompt · soft negative
“Outdated technology compared to direct-API solutions like Yext; lacks modern engagement features” Qwen 3.7 Flash · comparative prompt · soft negative
“too simplistic for multi-location B2B needs (no deep rank tracking or competitor analysis)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Moz Local is the strongest default choice because it is consistently described as one of the cheapest credible paid options” Perplexity Sonar · budget prompt · first choice
“The best local listings management platform for a company with a limited budget is Moz Local, which starts at $14/month” Llama 4 Maverick · budget prompt · first choice
“look for monthly, non-contract tools like BrightLocal or Moz Local, which are a fraction of the cost” Gemini 3.5 Flash · negative prompt · first choice

What the models said about Semrush Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Semrush Local Pro is another option, but it's listed at $60/month per location billed annually, so it costs more for listings management alone.” GPT-6 Luna · budget prompt · soft negative
“though it may lack some of the advanced enterprise workflow permissions of a standalone Yext/Uberall” Gemini 3.5 Flash · scale prompt · soft negative
“Semrush Local starts at $30/mo per location billed annually ... but these are generally pricier” GPT-5.4 mini · budget prompt · soft negative
“I'd most likely recommend Semrush Local as the default choice.” GPT-5.4 mini · paraphrase prompt · first choice
“adding Semrush Local is almost always the most efficient path” Gemini 3.5 Flash · direct prompt · first choice
“The integration with your existing keyword and competitive research data reduces tool sprawl, though multi-location workflows aren't as robust” Kimi K2 · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.