Local listings management · October 2026 Edition
BrightLocal vs Moz Local
Seven of fourteen models named BrightLocal first on the direct prompt; zero named Moz Local. BrightLocal was named by thirteen of the fourteen models and Moz Local by thirteen and BrightLocal carries 58 labels and Moz Local 48, so the shares are not directly comparable.
Named in three categories this edition.
Moz Local
accepted challengerNamed in two categories this edition.
First-choice share33%20%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 10; printed, not drawn.
Labels5848A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrightLocal reading right to left. Rank and label count are printed, not drawn.Synup was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Synup · BrightLocal vs Yext · BrightLocal vs Semrush Local
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrightLocalFirst choices, of fourteen modelsMoz LocalDirect702 against Moz Local
Paraphrase621 against BrightLocal · 2 against Moz Local
Comparative611 against Moz Local
Budget-constrained483 against BrightLocal
Scale-constrained00
Negative312 against BrightLocal · 3 against Moz Local
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, BrightLocal and Moz Local were named in the same answer 113 times, of the 217 answers naming BrightLocal and the 133 naming Moz Local. In those answers Moz Local took the first choice twenty-one times and BrightLocal thirty-seven.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrightLocal and Moz Local stood in it.
| Model | DirectML | ParaphraseML | ComparativeML | Budget-constrainedML | Scale-constrainedML | NegativeML |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | ML | ML | |||
| GPT-5.4 mini | ML | ML | ||||
| Gemini 3.5 Flash | | | ML | ML | ML | |
| Perplexity Sonar | ML | | ML | |||
| Grok 4.1 Fast | ML | ML | ML | ML | | ML |
| Mistral Small | ML | ML | ML | ML | ||
| DeepSeek V4 Flash | ML | ML | ML | ML | | |
| Llama 4 Maverick | ML | ML | ||||
| Qwen 3.7 Flash | | ML | ML | ML | ML | |
| Kimi K2 | | ML | ML | ML | ML | |
| GLM 4.7 FlashX | | | ML | ML | ML | |
| MiniMax M2.5 | | ML | ML | ML | ML | |
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | ML | ML | ML |
BrightLocalML Moz Local first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Moz Local on the right.The direct prompt
The plain question, one answer per model, grouped by where BrightLocal and Moz Local stood in it.
BrightLocal first, Moz Local an alternative
7 of 14 modelsMoz Local was named in the answer but not as the choice, or not at all.Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
MiniMax M2.5BrightLocal alternatives: Synup, Yext
GPT-6 LunaBrightLocal alternatives: Yext
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniYext alternatives: Uberall
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrightLocal leads by ten points.
BrightLocal46%#1 of 9Moz Local37%#2 of 9
The full small business standing →Mid-marketThe figures above
BrightLocal leads by fourteen points.
BrightLocal33%#1 of 10Moz Local20%#2 of 10
The full mid-market standing →Enterprise
Level: the same share of first choices.
BrightLocal0%#8 of 9Moz Local0%#9 of 9
The full enterprise standing →What the models said about BrightLocal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms like BrightLocal offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan.” Qwen 3.7 Flash · budget prompt · soft negative
“BrightLocal's citation services can be inexpensive on a per-listing basis, but it is not the cheapest all-in-one software option” Perplexity Sonar · budget prompt · soft negative
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · negative prompt · soft negative
“BrightLocal is the most well-rounded option, combining listings management with rank tracking, review monitoring, and audit tools.” Kimi K2 · comparative prompt · first choice
“For a U.S. small business, I'd pick BrightLocal if you want an ongoing listings-management platform without paying enterprise prices.” GPT-6 Luna · budget prompt · first choice
“The Best Overall: BrightLocal ... the gold standard for mid-sized companies managing 5 to 50+ locations.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about Moz Local
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Moz Local does not cover as many secondary directories as competitors... Acceptable for very simple needs, but insufficient for multi-location” Qwen 3.7 Flash · negative prompt · soft negative
“Outdated technology compared to direct-API solutions like Yext; lacks modern engagement features” Qwen 3.7 Flash · comparative prompt · soft negative
“too simplistic for multi-location B2B needs (no deep rank tracking or competitor analysis)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Moz Local is the strongest default choice because it is consistently described as one of the cheapest credible paid options” Perplexity Sonar · budget prompt · first choice
“The best local listings management platform for a company with a limited budget is Moz Local, which starts at $14/month” Llama 4 Maverick · budget prompt · first choice
“look for monthly, non-contract tools like BrightLocal or Moz Local, which are a fraction of the cost” Gemini 3.5 Flash · negative prompt · first choice
Also compared
BrightLocal vs SynupBrightLocal vs YextBrightLocal vs Semrush LocalBrightLocal vs WhitesparkBrightLocal vs UberallBrightLocal vs BirdeyeMoz Local vs SynupMoz Local vs YextMoz Local vs Semrush LocalMoz Local vs WhitesparkMoz Local vs UberallMoz Local vs BirdeyeAll twenty-eight head-to-head pages and the full local listings standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.