AI Indexes
GTM AI Index
Index › Marketing › Local listings › Moz Local vs Synup
Local listings management · October 2026 Edition

Moz Local vs Synup

Zero of fourteen models named Moz Local first on the direct prompt; four named Synup. Moz Local was named by thirteen of the fourteen models and Synup by twelve and Moz Local carries 48 labels and Synup 37, so the shares are not directly comparable.

Moz Local

accepted challenger

Named in two categories this edition.

Synup

accepted challenger

Named in two categories this edition.

First-choice share20%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 10; printed, not drawn.
Labels4837A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Moz Local reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Moz Local · BrightLocal vs Synup · Moz Local vs Yext

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Moz LocalFirst choices, of fourteen modelsSynup
Direct042 against Moz Local
Paraphrase202 against Moz Local
Comparative101 against Moz Local
Budget-constrained811 against Synup
Scale-constrained00
Negative103 against Moz Local · 1 against Synup
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Moz Local and Synup were named in the same answer fifty-four times, of the 133 answers naming Moz Local and the 73 naming Synup. In those answers Synup took the first choice three times and Moz Local seventeen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Moz Local and Synup stood in it.
ModelDirectMLParaphraseMLComparativeMLBudget-constrainedMLScale-constrainedMLNegativeML
Claude Haiku 4.5MLML
GPT-5.4 miniMLML
Gemini 3.5 FlashMLMLML
Perplexity SonarMLML
Grok 4.1 FastMLMLMLMLML
Mistral SmallMLMLMLML
DeepSeek V4 FlashMLMLMLML
Llama 4 MaverickMLML
Qwen 3.7 FlashMLMLMLML
Kimi K2MLMLMLML
GLM 4.7 FlashXMLMLML
MiniMax M2.5MLMLMLML
GPT-6 Luna
Muse Glimmer 30BMLMLML
ML Moz Local SynupML first choiceML named as an alternativeML argued againstblank: not namedEach cell is one answer, Moz Local on the left and Synup on the right.

The direct prompt

The plain question, one answer per model, grouped by where Moz Local and Synup stood in it.

Synup first, Moz Local an alternative

4 of 14 modelsMoz Local was named in the answer but not as the choice, or not at all.
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark
Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
MiniMax M2.5BrightLocal alternatives: Synup, Yext

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniYext alternatives: Uberall
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
GPT-6 LunaBrightLocal alternatives: Yext

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Moz Local leads by thirty-three points.
Moz Local37%#2 of 9
Synup4%#3 of 9
The full small business standing →
Mid-marketThe figures above
Moz Local leads by ten points.
Moz Local20%#2 of 10
Synup10%#3 of 10
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Moz Local0%#9 of 9
Synup0%#7 of 9
The full enterprise standing →

What the models said about Moz Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Moz Local does not cover as many secondary directories as competitors... Acceptable for very simple needs, but insufficient for multi-location” Qwen 3.7 Flash · negative prompt · soft negative
“Outdated technology compared to direct-API solutions like Yext; lacks modern engagement features” Qwen 3.7 Flash · comparative prompt · soft negative
“too simplistic for multi-location B2B needs (no deep rank tracking or competitor analysis)” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Moz Local is the strongest default choice because it is consistently described as one of the cheapest credible paid options” Perplexity Sonar · budget prompt · first choice
“The best local listings management platform for a company with a limited budget is Moz Local, which starts at $14/month” Llama 4 Maverick · budget prompt · first choice
“look for monthly, non-contract tools like BrightLocal or Moz Local, which are a fraction of the cost” Gemini 3.5 Flash · negative prompt · first choice

What the models said about Synup

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Pricing shown is agency‑oriented; may be higher than very small‑business budgets.” GLM 4.7 FlashX · budget prompt · soft negative
“described as powerful, but with a significant learning curve” Perplexity Sonar · negative prompt · soft negative
“the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates” Perplexity Sonar · direct prompt · first choice
“If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup” Muse Glimmer 30B · direct prompt · first choice
“Moz Local and Synup are both highly recommended as affordable local listings management platforms” Mistral Small · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.