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Local listings management · October 2026 Edition

Synup vs Yext

Four of fourteen models named Synup first on the direct prompt; three named Yext. Synup was named by twelve of the fourteen models and Yext by fourteen and Synup carries 37 labels and Yext 62, so the shares are not directly comparable.

Synup

accepted challenger

Named in two categories this edition.

Yext

criticized challenger

New York City, United States, founded 2006. Named in five categories this edition.

First-choice share10%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%39%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels3762A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Synup reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Synup · BrightLocal vs Yext · Moz Local vs Synup

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SynupFirst choices, of fourteen modelsYext
Direct434 against Yext
Paraphrase004 against Yext
Comparative061 against Yext
Budget-constrained101 against Synup · 5 against Yext
Scale-constrained02
Negative001 against Synup · 10 against Yext
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Synup and Yext were named in the same answer fifty-seven times, of the 73 answers naming Synup and the 270 naming Yext. In those answers Yext took the first choice fourteen times and Synup six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Synup and Yext stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Synup Yext first choice named as an alternative argued againstblank: not namedEach cell is one answer, Synup on the left and Yext on the right.

The direct prompt

The plain question, one answer per model, grouped by where Synup and Yext stood in it.

Synup first, Yext an alternative

4 of 14 modelsYext was named in the answer but not as the choice, or not at all.
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management

Yext first, Synup an alternative

3 of 14 modelsSynup was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
GPT-5.4 miniYext alternatives: Uberall
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark
Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
MiniMax M2.5BrightLocal alternatives: Synup, Yext
GPT-6 LunaBrightLocal alternatives: Yext

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Synup leads by four points.
Synup4%#3 of 9
Yext0%#9 of 9
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Synup10%#3 of 10
Yext10%#4 of 10
The full mid-market standing →
Enterprise
The order flips: Yext leads at enterprise.
Yext69%#1 of 9
Synup0%#7 of 9
The full enterprise standing →

What the models said about Synup

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Pricing shown is agency‑oriented; may be higher than very small‑business budgets.” GLM 4.7 FlashX · budget prompt · soft negative
“described as powerful, but with a significant learning curve” Perplexity Sonar · negative prompt · soft negative
“the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates” Perplexity Sonar · direct prompt · first choice
“If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup” Muse Glimmer 30B · direct prompt · first choice
“Moz Local and Synup are both highly recommended as affordable local listings management platforms” Mistral Small · budget prompt · first choice

What the models said about Yext

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company.” Gemini 3.5 Flash · paraphrase prompt · hard negative
“High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")” Kimi K2 · negative prompt · hard negative
“One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses” Mistral Small · comparative prompt · first choice
“If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor).” Gemini 3.5 Flash · comparative prompt · first choice
“Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive.” Gemini 3.5 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.