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Local listings management · October 2026 Edition

Yext vs Whitespark

Three of fourteen models named Yext first on the direct prompt; zero named Whitespark. Yext was named by fourteen of the fourteen models and Whitespark by nine and Yext carries 62 labels and Whitespark 18, so the shares are not directly comparable.

Yext

criticized challenger

New York City, United States, founded 2006. Named in five categories this edition.

Whitespark

accepted challenger

Named in two categories this edition.

First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate39%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 10; printed, not drawn.
Labels6218A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Yext reading right to left. Rank and label count are printed, not drawn.Synup was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Yext · BrightLocal vs Whitespark · Moz Local vs Yext

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
YextFirst choices, of fourteen modelsWhitespark
Direct304 against Yext
Paraphrase004 against Yext
Comparative601 against Yext · 1 against Whitespark
Budget-constrained025 against Yext
Scale-constrained20
Negative0010 against Yext · 2 against Whitespark
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Yext and Whitespark were named in the same answer thirty-eight times, of the 270 answers naming Yext and the 42 naming Whitespark. In those answers Whitespark took the first choice five times and Yext six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Yext and Whitespark stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Yext Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, Yext on the left and Whitespark on the right.

The direct prompt

The plain question, one answer per model, grouped by where Yext and Whitespark stood in it.

Yext first, Whitespark not the choice

3 of 14 modelsWhitespark was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
GPT-5.4 miniYext alternatives: Uberall
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
MiniMax M2.5BrightLocal alternatives: Synup, Yext
GPT-6 LunaBrightLocal alternatives: Yext

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Whitespark leads by four points.
Whitespark4%#4 of 9
Yext0%#9 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Yext leads at mid-market.
Yext10%#4 of 10
Whitespark4%#6 of 10
The full mid-market standing →
Enterprise
Yext leads by sixty-nine points.
Yext69%#1 of 9
Whitespark0%#– of 9
The full enterprise standing →

What the models said about Yext

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company.” Gemini 3.5 Flash · paraphrase prompt · hard negative
“High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")” Kimi K2 · negative prompt · hard negative
“One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses” Mistral Small · comparative prompt · first choice
“If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor).” Gemini 3.5 Flash · comparative prompt · first choice
“Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive.” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Whitespark

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · negative prompt · soft negative
“limited features beyond ranking/reporting, so it may not be enough if you need full listings governance” Perplexity Sonar · negative prompt · soft negative
“Not a full listings management platform — more of a specialized citation tool.” DeepSeek V4 Flash · comparative prompt · soft negative
“The Best "One-Time Fee" Option: Whitespark ... It is the most cost-effective way to get a clean, highly authoritative listing footprint without a recurring software bill.” Gemini 3.5 Flash · budget prompt · first choice
“Whitespark stands out as one of the most affordable local listings management platforms, with entry-level pricing as low as $1/month” Grok 4.1 Fast · budget prompt · first choice
“Select tools like Whitespark or BrightLocal build listings manually and give you full ownership of the accounts” Gemini 3.5 Flash · negative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.