2 categories · RankedWhitespark
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Local listings management | Marketing | 4% | 6 of 65 | 17% | 18 | accepted challenger | |
| Review and reputation management | Marketing | 0% | 76 of 92 | 0% | 1 | under 10 labels · led by Birdeye at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Whitespark across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 1 | 1 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best "One-Time Fee" Option: Whitespark ... It is the most cost-effective way to get a clean, highly authoritative listing footprint without a recurring software bill.” Gemini 3.5 Flash · Local listings · budget prompt · first choice
“Whitespark stands out as one of the most affordable local listings management platforms, with entry-level pricing as low as $1/month” Grok 4.20 · Local listings · budget prompt · first choice
“Select tools like Whitespark or BrightLocal build listings manually and give you full ownership of the accounts” Gemini 3.5 Flash · Local listings · negative prompt · alternative
“Whitespark is a high-touch, managed service ideal for resolving these complex histories” Gemini 3.5 Flash · Local listings · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · Local listings · negative prompt · soft negative
“limited features beyond ranking/reporting, so it may not be enough if you need full listings governance” Perplexity Sonar · Local listings · negative prompt · soft negative
“Not a full listings management platform — more of a specialized citation tool.” DeepSeek V4 Flash · Local listings · comparative prompt · soft negative
Named alongside
The products named in the same answers as Whitespark, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whitespark was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 42 answers that named Whitespark and are not a share of its labels.
Domains cited
171 of the 171 domain citations in answers naming Whitespark came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
whitespark.ca is not in Google's top ten for any of the category's searches. In the answers, Whitespark takes 4% of first choices and BrightLocal takes 33%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 2,400 a month (“whitespark”)
- AI search demand for its name, est.
- 16 a month
- Organic visits to its site
- about 5,495 a month
- Searches its site ranks for
- 962 · 51 in the top three
- Sites linking to it
- 6,439
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 4 across its categories
- Named in
- 42 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 182 | 4 | 2026-09-10 | SEO | |
| Report or ebook | 16 | 0 | 2025-11-06 | SEO | |
| Comparison | 4 | 0 | 2024-10-16 | ||
| Case study | 2 | 0 | 2022-12-19 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2021-09-16 | ||
| Template or tool | 1 | 0 | 2026-05-14 | ||
| Glossary or explainer | 1 | undated | SEO | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-102026 playbook how to optimize citations for ai visibility blog
- 2026-09-03Study how keywords in business names currently impact google local pack rank and ai search blog
- 2026-08-06Study whitespark analyzed gbp review questions for 765 businesses heres what we found blog
- 2026-07-16How to overcome google indexing problems with social media ai blog
- 2026-06-2523 local developments you need to know about from q2 2026 blog
- 2026-05-14Missing google reviews checklists for troubleshooting review loss template or tool
How it is countedHide how it is counted
Every page whitespark.ca exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (27); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Whitespark
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Whitespark is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Software & services that help your businesses rank better and drive more conversions from Google.
- For
- small businesses, agencies, freelancers, multi-location enterprises, and anyone else doing local SEO
- Price stated
- All prices in USD whitespark.ca/pricing
- Starting price
- $1 per month, per location whitespark.ca/pricing
- Free plan or trial
- free tools whitespark.ca/pricing
- Customers named
- Gilkey Window CompanySterlingSkyPet Sitter SEOSearchLabBroadmead PhysiotherapyEvolving SEO
- Not stated on the pages read
- Integrations, certifications, hosting
What Whitespark's own pages state, read October 5, 2026: whitespark.ca, whitespark.ca/pricing. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Whitespark's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Whitespark, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Whitespark by email, built from the raw record of the edition. It shows:
- where Whitespark is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Whitespark, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.