Synup vs Whitespark
Four of fourteen models named Synup first on the direct prompt; zero named Whitespark. Synup was named by twelve of the fourteen models and Whitespark by nine and Synup carries 37 labels and Whitespark 18, so the shares are not directly comparable.
Named in two categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
SynupFirst choices, of fourteen modelsWhitespark
Across every category in the October 2026 Edition, Synup and Whitespark were named in the same answer nineteen times, of the 73 answers naming Synup and the 42 naming Whitespark. In those answers Whitespark took the first choice one time and Synup one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | | |
Synup Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, Synup on the left and Whitespark on the right.The direct prompt
Synup first, Whitespark not the choice
4 of 14 modelsWhitespark was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Synup4%#3 of 9Whitespark4%#4 of 9Synup0%#7 of 9Whitespark0%#– of 9What the models said about Synup
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Pricing shown is agency‑oriented; may be higher than very small‑business budgets.” GLM 4.7 FlashX · budget prompt · soft negative
“described as powerful, but with a significant learning curve” Perplexity Sonar · negative prompt · soft negative
“the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates” Perplexity Sonar · direct prompt · first choice
“If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup” Muse Glimmer 30B · direct prompt · first choice
“Moz Local and Synup are both highly recommended as affordable local listings management platforms” Mistral Small · budget prompt · first choice
What the models said about Whitespark
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · negative prompt · soft negative
“limited features beyond ranking/reporting, so it may not be enough if you need full listings governance” Perplexity Sonar · negative prompt · soft negative
“Not a full listings management platform — more of a specialized citation tool.” DeepSeek V4 Flash · comparative prompt · soft negative
“The Best "One-Time Fee" Option: Whitespark ... It is the most cost-effective way to get a clean, highly authoritative listing footprint without a recurring software bill.” Gemini 3.5 Flash · budget prompt · first choice
“Whitespark stands out as one of the most affordable local listings management platforms, with entry-level pricing as low as $1/month” Grok 4.1 Fast · budget prompt · first choice
“Select tools like Whitespark or BrightLocal build listings manually and give you full ownership of the accounts” Gemini 3.5 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.