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Local listings management · October 2026 Edition

Synup vs Semrush Local

Four of fourteen models named Synup first on the direct prompt; one named Semrush Local. Synup was named by twelve of the fourteen models and Semrush Local by twelve and Synup carries 37 labels and Semrush Local 31, so the shares are not directly comparable.

Synup

accepted challenger

Named in two categories this edition.

Semrush Local

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

First-choice share10%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 10; printed, not drawn.
Labels3731A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Synup reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in eleven of the fourteen direct answers. BrightLocal vs Synup · BrightLocal vs Semrush Local · Moz Local vs Synup

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SynupFirst choices, of fourteen modelsSemrush Local
Direct41
Paraphrase01
Comparative00
Budget-constrained101 against Synup · 2 against Semrush Local
Scale-constrained001 against Semrush Local
Negative001 against Synup · 1 against Semrush Local
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Synup and Semrush Local were named in the same answer twenty-three times, of the 73 answers naming Synup and the 76 naming Semrush Local. In those answers Semrush Local took the first choice one time and Synup one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Synup and Semrush Local stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Synup Semrush Local first choice named as an alternative argued againstblank: not namedEach cell is one answer, Synup on the left and Semrush Local on the right.

The direct prompt

The plain question, one answer per model, grouped by where Synup and Semrush Local stood in it.

Synup first, Semrush Local not the choice

4 of 14 modelsSemrush Local was named in the answer but not as the choice, or not at all.
Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management

Semrush Local first, Synup an alternative

1 of 14 modelsSynup was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
MiniMax M2.5BrightLocal alternatives: Synup, Yext

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniYext alternatives: Uberall
GPT-6 LunaBrightLocal alternatives: Yext

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Synup leads by four points.
Synup4%#3 of 9
Semrush Local0%#5 of 9
The full small business standing →
Mid-marketThe figures above
Synup leads by six points.
Synup10%#3 of 10
Semrush Local4%#5 of 10
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Synup0%#7 of 9
Semrush Local0%#6 of 9
The full enterprise standing →

What the models said about Synup

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Pricing shown is agency‑oriented; may be higher than very small‑business budgets.” GLM 4.7 FlashX · budget prompt · soft negative
“described as powerful, but with a significant learning curve” Perplexity Sonar · negative prompt · soft negative
“the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates” Perplexity Sonar · direct prompt · first choice
“If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup” Muse Glimmer 30B · direct prompt · first choice
“Moz Local and Synup are both highly recommended as affordable local listings management platforms” Mistral Small · budget prompt · first choice

What the models said about Semrush Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Semrush Local Pro is another option, but it's listed at $60/month per location billed annually, so it costs more for listings management alone.” GPT-6 Luna · budget prompt · soft negative
“though it may lack some of the advanced enterprise workflow permissions of a standalone Yext/Uberall” Gemini 3.5 Flash · scale prompt · soft negative
“Semrush Local starts at $30/mo per location billed annually ... but these are generally pricier” GPT-5.4 mini · budget prompt · soft negative
“I'd most likely recommend Semrush Local as the default choice.” GPT-5.4 mini · paraphrase prompt · first choice
“adding Semrush Local is almost always the most efficient path” Gemini 3.5 Flash · direct prompt · first choice
“The integration with your existing keyword and competitive research data reduces tool sprawl, though multi-location workflows aren't as robust” Kimi K2 · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.