Local listings management · October 2026 Edition
BrightLocal vs Synup
Seven of fourteen models named BrightLocal first on the direct prompt; four named Synup. BrightLocal was named by thirteen of the fourteen models and Synup by twelve and BrightLocal carries 58 labels and Synup 37, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
First-choice share33%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 10; printed, not drawn.
Labels5837A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrightLocal reading right to left. Rank and label count are printed, not drawn.Yext was named alongside these two in nine of the fourteen direct answers. BrightLocal vs Moz Local · BrightLocal vs Yext · BrightLocal vs Semrush Local
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrightLocalFirst choices, of fourteen modelsSynup
Direct74
Paraphrase601 against BrightLocal
Comparative60
Budget-constrained413 against BrightLocal · 1 against Synup
Scale-constrained00
Negative302 against BrightLocal · 1 against Synup
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, BrightLocal and Synup were named in the same answer sixty times, of the 217 answers naming BrightLocal and the 73 naming Synup. In those answers Synup took the first choice three times and BrightLocal twenty-two.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrightLocal and Synup stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
BrightLocal Synup first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Synup on the right.The direct prompt
The plain question, one answer per model, grouped by where BrightLocal and Synup stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Muse Glimmer 30BBrightLocal, Synup alternatives: Semrush Listing Management
BrightLocal first, Synup an alternative
6 of 14 modelsSynup was named in the answer but not as the choice, or not at all.Grok 4.1 FastBrightLocal alternatives: Moz Local, Synup, Yext
DeepSeek V4 FlashBrightLocal alternatives: Semrush Local, Synup, Uberall
Kimi K2BrightLocal alternatives: SOCi, Semrush Listing Management, Synup
GLM 4.7 FlashXBrightLocal alternatives: LocaliQ, Semrush Local, Yext
MiniMax M2.5BrightLocal alternatives: Synup, Yext
GPT-6 LunaBrightLocal alternatives: Yext
Synup first, BrightLocal an alternative
3 of 14 modelsBrightLocal was named in the answer but not as the choice, or not at all.Perplexity SonarSynup alternatives: BrightLocal, Semrush Listing Management, Uberall, Yext
Llama 4 MaverickBrightLocal Track, Synup alternatives: Birdeye, Moz Local, Yext
Qwen 3.7 FlashSynup alternatives: BrightLocal, Uberall
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Yext alternatives: Birdeye, BrightLocal, SOCi, Synup
Gemini 3.5 FlashSemrush Local alternatives: BrightLocal, Synup, Whitespark
Mistral SmallBirdeye, Yext alternatives: Moz Local, Synup
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniYext alternatives: Uberall
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrightLocal leads by forty-two points.
BrightLocal46%#1 of 9Synup4%#3 of 9Mid-marketThe figures above
BrightLocal leads by twenty-four points.
BrightLocal33%#1 of 10Synup10%#3 of 10Enterprise
Level: the same share of first choices.
BrightLocal0%#8 of 9Synup0%#7 of 9What the models said about BrightLocal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Platforms like BrightLocal offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan.” Qwen 3.7 Flash · budget prompt · soft negative
“BrightLocal's citation services can be inexpensive on a per-listing basis, but it is not the cheapest all-in-one software option” Perplexity Sonar · budget prompt · soft negative
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · negative prompt · soft negative
“BrightLocal is the most well-rounded option, combining listings management with rank tracking, review monitoring, and audit tools.” Kimi K2 · comparative prompt · first choice
“For a U.S. small business, I'd pick BrightLocal if you want an ongoing listings-management platform without paying enterprise prices.” GPT-6 Luna · budget prompt · first choice
“The Best Overall: BrightLocal ... the gold standard for mid-sized companies managing 5 to 50+ locations.” Gemini 3.5 Flash · paraphrase prompt · first choice
What the models said about Synup
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Pricing shown is agency‑oriented; may be higher than very small‑business budgets.” GLM 4.7 FlashX · budget prompt · soft negative
“described as powerful, but with a significant learning curve” Perplexity Sonar · negative prompt · soft negative
“the strongest default choice is usually Synup if you need scalable multi-location control and centralized updates” Perplexity Sonar · direct prompt · first choice
“If you want a dedicated, cost-effective listings + reputation stack with agency/white-label options: Synup” Muse Glimmer 30B · direct prompt · first choice
“Moz Local and Synup are both highly recommended as affordable local listings management platforms” Mistral Small · budget prompt · first choice
Also compared
BrightLocal vs Moz LocalBrightLocal vs YextBrightLocal vs Semrush LocalBrightLocal vs WhitesparkBrightLocal vs UberallBrightLocal vs BirdeyeMoz Local vs SynupSynup vs YextSynup vs Semrush LocalSynup vs WhitesparkSynup vs UberallSynup vs BirdeyeAll twenty-eight head-to-head pages and the full local listings standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.