3 categories · RankedBrightLocal
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Local listings management | Marketing | 33% | 1 of 65 | 10% | 58 | endorsed leader | |
| Channel partner and local marketing | Partner and channel | 3% | 11 of 124 | 0% | 4 | under 10 labels · led by Channelscaler at 10% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Review and reputation management | Marketing | 2% | 13 of 92 | 0% | 14 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated BrightLocal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 1 | 0 | 5 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 3 | 4 | 0 | 0 | 7 |
| Perplexity Sonar | 1 | 1 | 1 | 1 | 4 |
| Grok 4.20 | 4 | 5 | 0 | 1 | 10 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 3 | 3 | 0 | 1 | 7 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 4 | 0 | 1 | 6 |
| Kimi K2 | 5 | 1 | 1 | 0 | 7 |
| GLM 4.7 FlashX | 3 | 2 | 2 | 1 | 8 |
| MiniMax M2.5 | 3 | 1 | 0 | 0 | 4 |
| GPT-6 Luna | 3 | 0 | 1 | 0 | 4 |
| Muse Glimmer 30B | 2 | 2 | 2 | 1 | 7 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“BrightLocal is the most well-rounded option, combining listings management with rank tracking, review monitoring, and audit tools.” Kimi K2 · Local listings · comparative prompt · first choice
“For a U.S. small business, I'd pick BrightLocal if you want an ongoing listings-management platform without paying enterprise prices.” GPT-6 Luna · Local listings · budget prompt · first choice
“The Best Overall: BrightLocal ... the gold standard for mid-sized companies managing 5 to 50+ locations.” Gemini 3.5 Flash · Local listings · paraphrase prompt · first choice
“look for monthly, non-contract tools like BrightLocal or Moz Local, which are a fraction of the cost” Gemini 3.5 Flash · Local listings · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms like BrightLocal offer free trials and low-cost monitoring tools, though their core automated publishing features usually require a paid plan.” Qwen 3.7 Flash · Local listings · budget prompt · soft negative
“BrightLocal's citation services can be inexpensive on a per-listing basis, but it is not the cheapest all-in-one software option” Perplexity Sonar · Local listings · budget prompt · soft negative
“"BrightLocal and Whitespark are okay, but they toss you into a lot of really low quality, trashy directories."” Muse Glimmer 30B · Local listings · negative prompt · soft negative
“less ideal for in-house mid-size B2B teams that need integration with broader SEO and CRM stacks” DeepSeek V4 Flash · Local listings · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as BrightLocal, over the 217 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BrightLocal was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 205 of the 217 answers that named BrightLocal and are not a share of its labels.
Domains cited
607 of the 713 domain citations in answers naming BrightLocal came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where BrightLocal stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 9,900 a month (“brightlocal”)
- AI search demand for its name, est.
- 103 a month
- Organic visits to its site
- about 36,255 a month
- Searches its site ranks for
- 3,788 · 493 in the top three
- Sites linking to it
- 28,348
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- Named in
- 217 answers
- Its own site cited
- in 205 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 394 | undated | SEO | ||
| Glossary or explainer | 297 | undated | SEO | ||
| Report or ebook | 134 | undated | SEO | ||
| Webinar or virtual event | 56 | undated | SEO | ||
| Case study | 33 | undated | SEO | ||
| Podcast or video | 32 | undated | SEO | ||
| Comparison | 10 | undated | SEO | ||
| Template or tool | 1 | undated | SEO | ||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page brightlocal.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (144); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as BrightLocal
Follow BrightLocal
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BrightLocal is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue.
- For
- agencies and businesses
- Price stated
- from $31/mo brightlocal.com
- Starting price
- 31 brightlocal.com
- Free plan or trial
- Try for FREE brightlocal.com
- Integrations claimed
- 4 brightlocal.com/platform
- Certifications
- award-winningIndustry-recognized compliance standards
- Hosting
- USAUKCanadaAustralia
- Customers named
- FaithworksWest Coast Self-StorageVoyage Media WorksPestCo HoldingsStaylistedAnthem Self StorageLuca Tagliaferro ConsultancyHallam Internet
What BrightLocal's own pages state, read September 28, 2026: brightlocal.com, brightlocal.com/pricing, brightlocal.com/resources/top-citation-sites/industry/security, brightlocal.com/platform, brightlocal.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BrightLocal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BrightLocal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BrightLocal by email, built from the raw record of the edition. It shows:
- where BrightLocal is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BrightLocal, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where BrightLocal is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend BrightLocal first in Local listings management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.