AI Indexes
GTM AI Index
Index › Products › Yext · October 2026 Edition
5 categories · Ranked

Yext

270Judge labels
43First choices
103Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
69% in Local listings for enterprise buyers
Rank 4 of 65 in the mid-market standingcriticized challenger
3 of 14 models made it the first choice on the direct prompt; 39% of its 62 labels there were negative.
What the models named instead of Yext →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In local listings · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Yext for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Local listings managementMarketing10%4 of 6539%62criticized challenger
Review and reputation managementMarketing0%29 of 9218%17accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketingPartner and channel0%120 of 12467%3under 10 labels · led by Channelscaler at 10%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce search and merchandisingMarketing0%51 of 740%1under 10 labels · led by Algolia at 25%
Retail, proximity and IoT marketingMarketing0%77 of 1300%1under 10 labels · led by Foursquare Proximity at 15%newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Yext yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Yext across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.522127
GPT-5.4 mini11013
Gemini 3.5 Flash22048
Perplexity Sonar02114
Grok 4.2012047
Mistral Small20406
DeepSeek V4 Flash05049
Llama 4 Maverick01102
Qwen 3.7 Flash11136
Kimi K202237
GLM 4.7 FlashX13228
MiniMax M2.503126
GPT-6 Luna02215
Muse Glimmer 30B11226

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct43 labels17
Paraphrase49 labels12
Comparative65 labels21not counted in share
Budget-constrained25 labels6
Scale-constrained32 labels8
Negative56 labels3not counted in share
First choiceAlternativeMentionNegative270 labels in all, every segment counted; 43 of the 67 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“One of the most established platforms, offering extensive directory coverage and real-time updates... Yext and Uberall are preferred for multi-location or enterprise businesses” Mistral Small · Local listings · comparative prompt · first choice
“If you have hundreds of locations and need real-time data control: Choose Yext (or Uberall, its primary enterprise competitor).” Gemini 3.5 Flash · Local listings · comparative prompt · first choice
“Yext: The enterprise gold standard. Highly powerful, robust API, excellent local pages product, but usually the most expensive.” Gemini 3.5 Flash · Local listings · scale prompt · first choice
“Yext is recommended for enterprise scale, and it's built for enterprise and mid-market brands with international locations” Claude Haiku 4.5 · Local listings · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Contract and billing problems ... Reputation.com and Yext are the two most consistently flagged *major* platforms in my research.” DeepSeek V4 Flash · Reviews · negative prompt · hard negative
“### 1. Yext (High Risk) ... You should be cautious of Yext for the following reasons: ... "Holding Listings Hostage"” GLM 4.7 FlashX · Reviews · negative prompt · hard negative
“Why You Should Likely Avoid Yext (For Now) ... it is usually not recommended for a mid-sized B2B company.” Gemini 3.5 Flash · Local listings · paraphrase prompt · hard negative
“High Caution: Yext ... Expensive pricing ... "Rented" listing model ... Trustpilot rating: Only 1.6/5 ("Bad")” Kimi K2 · Local listings · negative prompt · hard negative

Named alongside

The products named in the same answers as Yext, over the 270 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Yext was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Birdeye152 of 27021Compare →
SOCi71 of 2700Not among the top eight
Reputation49 of 2706Not among the top eight
Podium39 of 2700Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Yext. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 251 of the 270 answers that named Yext and are not a share of its labels.

Search and answers

yext.com is not in Google's top ten for any of the category's searches. In the answers, Yext takes 10% of first choices and BrightLocal takes 33%.
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In search

Google, US estimates
Position for “local listings management platform”
–
not in the top ten
Position for “best local listings management platform”
–
not in the top ten
Searches for its name, Google
14,800 a month (“yext”)
AI search demand for its name, est.
460 a month
Organic visits to its site
about 34,231 a month
Searches its site ranks for
2,038 · 292 in the top three
Sites linking to it
11,763
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
56 ads · 56 text · 20 shown in the last 30 days

First shown December 2023, as Yext, Inc., verified. Ads started 2025-10 to 2026-09: 23 in the year, 33 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
10%
rank 4 of 65 in local listings
Segment leader
33%
BrightLocal
First choices
43 across its categories
Named in
270 answers
Its own site cited
in 251 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on yext.com
6,876
subdomains included
Content
1,821
counted in the table below
Documentation
5
Product · Integration
15 · 350
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,28242026-09-24SEO, Ecommerce
Webinar or virtual event20202022-07-01SEO
Case study90undated
News or press8402024-06-10SEO
Conference or event5502023-06-07SEO
Report or ebook4622026-07-01SEO
Glossary or explainer3302026-06-16
Comparison1402025-12-03SEO
Podcast or video1202018-04-27
Template or tool302024-02-14
How it is countedHide how it is counted

Every page yext.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (38); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Yext

What the judge wrote, as written, with how often. The vendor table decides that these count as Yext; a claim can dispute any of them.
Yext/Uberall 1

Follow Yext

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Yext.
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On record

Wikidata
Website
yext.com
Headquarters
New York City, United States
Founded
2006
Ownership
Public, YEXT on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
the enterprise agentic marketing platform — intelligence, verified data, and distribution to win every discovery moment across AI and search
For
enterprise brands
Free plan or trial
Get a Demo yext.com/customers
Integrations claimed
200 yext.com/platform · 6 yext.com/customers pages disagree
Customers named
Great ClipsSorbetCox CommunicationsSamsungFazoli’s
Not stated on the pages read
Price, starting price, certifications, hosting

What Yext's own pages state, read September 28, 2026: yext.com, yext.com/knowledge-center/compliance, yext.com/platform, yext.com/customers, yext.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Yext's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Yext, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Yext by email, built from the raw record of the edition. It shows:

  • where Yext is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Yext, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at yext.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.