Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 25 → 8 of 59
3 categories · RankedDropbox
41Judge labels
1First choices
23Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in DAM for small business buyers
Rank 69 of 70 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 50% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business8 of 67
2%13 labels
criticized challenger
Mid-market69 of 70
0%8 labels
under the label threshold
Enterprise53 of 56
0%2 labels
under the label threshold
In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Dropbox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Digital asset management | Marketing | 0% | 69 of 70 | 50% | 8 | under 10 labels · led by Canto at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video marketing and hosting | Marketing | 0% | 43 of 47 | 100% | 3 | under 10 labels · led by Wistia at 51% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Knowledge base and self-service | Customer | 0% | 81 of 88 | 100% | 1 | under 10 labels · led by Notion at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Dropbox held within the floor in all three categories: no change cleared 11 points.
Best category · DAM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 63 → 62 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 49 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 63 → 69 of 70 |
| Video hosting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 41 → 43 of 47 |
| Knowledge base | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 76 → 81 of 88 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Dropbox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Dropbox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 4 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 label1
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained4 labelsNone
Scale-constrained2 labelsNone
Negative33 labelsNone
First choiceAlternativeMentionNegative41 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“upgrading to Dropbox Professional (approx. $19/user/month) is often sufficient” Qwen 3.7 Flash · DAM · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Reliance on generic tools like Dropbox/Google Drive as "DAM substitutes"—they lack metadata, rights management, and versioning.” Grok 4.20 · DAM · negative prompt · hard negative
“Dropbox, Google Drive, OneDrive, Box: These are file storage solutions, not dedicated DAM systems.” GLM 4.7 FlashX · DAM · negative prompt · hard negative
“The "Makeshift" Knowledge Bases (Google Drive, Dropbox, OneDrive)... The "Document Graveyard" effect.” Gemini 3.5 Flash · Knowledge base · negative prompt · hard negative
“Raw Cloud Storage and Self-Hosting (AWS S3, Google Drive, Dropbox, WordPress) ... Avoid entirely.” Gemini 3.5 Flash · Video hosting · negative prompt · hard negative
Named alongside
The products named in the same answers as Dropbox, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dropbox was named but was not.ShowHide
Named alongside
The products named in the same answers as Dropbox, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dropbox was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Dropbox. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 41 answers that named Dropbox and are not a share of its labels.
Domains cited
filecamp.com12
g2.com12
zapier.com11
cloudinary.com10
gumlet.com8
reddit.com8
swarmify.com8
vntana.com8
brandfolder.com7
brandkit.com7
Ninety-one of the ninety-one domain citations in answers naming Dropbox came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
dropbox.com is not in Google's top ten for any of the category's searches. In the answers, Dropbox takes 0% of first choices and Canto takes 45%.ShowHide
Search and answers
dropbox.com is not in Google's top ten for any of the category's searches. In the answers, Dropbox takes 0% of first choices and Canto takes 45%.
ShowHideIn search
Google, US estimatesPosition for “digital asset management system”
–
not in the top ten
Position for “best digital asset management system”
–
not in the top ten
- Searches for its name, Google
- 1,220,000 a month (“dropbox”)
- AI search demand for its name, est.
- 18,371 a month
- Organic visits to its site
- about 2,411,408 a month
- Searches its site ranks for
- 69,017 · 9,130 in the top three
- Sites linking to it
- 726,380
- Paid Google search
- 1 searches its ads show for, about 12 clicks and $466 a month (estimate)
In answers
This editionShare of first choices
0%
rank 69 of 70 in DAM
Segment leader
45%
Canto
- First choices
- 1 across its categories
- Named in
- 41 answers
- Its own site cited
- in 34 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on dropbox.com
29,479
subdomains included
Content
1,048
counted in the table below
Documentation
1,224
Product · Integration
36 · 32
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 807 | 0 | 2026-01-22 | CPQ, CRM | |
| Report or ebook | 156 | undated | |||
| Comparison | 29 | undated | |||
| Glossary or explainer | 15 | undated | |||
| Podcast or video | 15 | undated | |||
| Conference or event | 13 | undated | |||
| Template or tool | 9 | undated | |||
| Case study | 2 | undated | |||
| Webinar or virtual event | 2 | undated |
Most recent
- 2026-01-22Sundance film festival 2026 blog
How it is countedHide how it is counted
Every page dropbox.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Dropbox
What the judge wrote, as written, with how often. The vendor table decides that these count as Dropbox; a claim can dispute any of them.
Dropbox Professional 1
Follow Dropbox
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Dropbox Inc. is the company behind Dropbox.ShowHide
The company
Dropbox Inc. is the company behind Dropbox.
ShowHideOn record
Wikidata- Website
- dropbox.com
- Headquarters
- San Francisco, United States
- Founded
- 2007
- Employees
- about 1,200 (2016)
- Ownership
- Public, DBX on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Dropbox is a home for all of your work. You can store and share files, collaborate on projects and bring your best ideas to life – whether you’re working alone or as part of a team.
- For
- whether you’re working alone or as part of a team
- Price stated
- free dropbox.com
- Starting price
- 0 dropbox.com
- Free plan or trial
- Try Dropbox free dropbox.com
- Integrations claimed
- 4 dropbox.com
- Certifications
- CCPACSA STAR Level 2EU Cloud COCEU-US DPFGDPRHIPAAISMAPISO 22301
- Customers named
- Bryan ChandlerJustin TseMcLaren Formula 1 TeamJamfServiceNowUNTUCKitValor Payroll SolutionsFLOW HEALTHCARE
- Not stated on the pages read
- Hosting
What Dropbox's own pages state, read September 28, 2026: dropbox.com, dropbox.com/plans, trust.dropbox.com, dropbox.com/features/sync, dropbox.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dropbox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dropbox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Dropbox by email, built from the raw record of the edition. It shows:
- where Dropbox is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Dropbox, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.