GTM AI Index

Index › Vendors › Dropbox · September 2026 Edition

4 categories · Named, not ranked

Dropbox

24Judge labels

0First choices

17Negative labels

9 of 12Models named it

4Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

9 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Dropbox was named 9 times in DAM and 3 other categories, where Canto led with 34%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business29 of 72

under the label threshold

Mid-market66 of 68

under the label threshold

Enterprise45 of 55

under the label threshold

In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Dropbox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	0%	66 of 68	67%	6	under 10 labels · led by Canto at 34%
Digital sales rooms	Sales	0%	53 of 59	100%	1	under 10 labels · led by Aligned at 40%
Knowledge base and self-service	Customer	0%	84 of 96	100%	1	under 10 labels · led by Notion at 18%
Video marketing and hosting	Marketing	0%	44 of 56	100%	1	under 10 labels · led by Wistia at 56%

Movement

This is the first edition on this tier, so no move can be computed for Dropbox yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Dropbox across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	3	3
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	3	3
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative19 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Examples: Basic Dropbox, Google Drive, or shared network drives used as makeshift DAMs - Why: These lack essential DAM features” GLM 4.7 FlashX · DAM · negative prompt · hard negative

“Why avoid: ... standard Dropbox accounts allow users to download files and print them without restriction.” Qwen 3.7 Flash · Sales rooms · negative prompt · hard negative

“Trying to use Microsoft SharePoint, Google Drive, OneDrive, or Dropbox as your primary DAM.” Gemini 3.5 Flash · DAM · negative prompt · hard negative

“you have outgrown the "shared folder chaos" of Google Drive or Dropbox” Gemini 3.5 Flash · DAM · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Dropbox, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dropbox was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Drive23 of 240Not in the top three

Bynder9 of 242Not in the top three

Canto8 of 243Not in the top three

Acquia DAM7 of 240Not in the top three

Brandfolder6 of 241Not in the top three

Adobe Experience Manager Assets6 of 240Not in the top three

Aprimo6 of 240Not in the top three

SharePoint6 of 240Not in the top three

Vimeo5 of 241Not in the top three

Wistia5 of 241Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dropbox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 24 answers that named Dropbox and are not a share of its labels.

Domains cited

apollotechnical.com2

dacast.com2

gumlet.com2

moonb.io2

swarmify.com2

uscreen.tv2

brandfolder.com1

business.com1

daminion.net1

dash.app1

Sixteen of the sixteen domain citations in answers naming Dropbox came from somebody else's page.

Pages cited

apollotechnical.com/video-hosting-platforms-for-businesses-compared2

dacast.com/blog/video-hosting-for-business2

gumlet.com/learn/best-private-video-hosting-businesses2

gumlet.com/learn/top-business-video-hosting-platforms2

moonb.io/blog/top-video-hosting-platforms2

swarmify.com/blog/best-video-hosting-platforms2

swarmify.com/blog/free-video-hosting2

uscreen.tv/blog/video-hosting-sites2

Pages are listed as the models cited them.

Names read as Dropbox

What the judge wrote, as written, with how often. The vendor table decides that these count as Dropbox; a claim can dispute any of them.

Dropbox (General) 1Google Drive/Dropbox 1

The company

Dropbox Inc. is the company behind Dropbox.

Website: dropbox.com
Headquarters: San Francisco, United States
Founded: 2007
Employees: about 1,200 (2016)
Ownership: Public, DBX on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dropbox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dropbox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dropbox.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.