Every category where a model named Brandfolder for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	6%	4 of 68	14%	42	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Brandfolder yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Brandfolder across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	2	0	3
GPT-5.4 mini	0	0	1	2	3
Gemini 3.5 Flash	0	3	0	2	5
Perplexity Sonar	0	2	1	0	3
Grok 4.1 Fast	0	3	2	0	5
Mistral Small	0	3	0	0	3
DeepSeek V4 Flash	0	5	0	0	5
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	1	0	1	1	3
Kimi K2	0	3	1	1	5
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labelsNone

Paraphrase14 labels3

Comparative25 labelsNone

Budget-constrained15 labelsNone

Scale-constrained11 labels2

Negative13 labelsNone

First choiceAlternativeMentionNegative95 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start by evaluating Canto or Brandfolder, as both offer strong feature sets, reasonable pricing, and faster implementation” Claude Haiku 4.5 · DAM · paraphrase prompt · first choice

“look closely at Bynder, Widen, and Brandfolder. These platforms sit in the "Goldilocks zone"” Qwen 3.7 Flash · DAM · scale prompt · first choice

“the recommended DAM platform for a mid-sized B2B company would be Canto, Brandfolder, or Masset” Llama 4 Maverick · DAM · paraphrase prompt · first choice

“Brandfolder if external sharing/portals and brand management are especially important.” Perplexity Sonar · DAM · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“typically require custom quotes and often cost thousands per month” Kimi K2 · DAM · budget prompt · hard negative

“often out of reach for companies with limited budgets, as they routinely cost between $10,000 and $50,000+ per year” Gemini 3.5 Flash · DAM · budget prompt · soft negative

“I'd want to compare it directly against your workflow needs before recommending it over Bynder or Acquia DAM” GPT-5.4 mini · DAM · direct prompt · soft negative

“users specifically call out the lack of a native mobile app” Qwen 3.7 Flash · DAM · negative prompt · soft negative

Named alongside

The products named in the same answers as Brandfolder, over the 95 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandfolder was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bynder86 of 9517Not in the top three

Canto70 of 9519Not in the top three

Aprimo47 of 9511Not in the top three

MediaValet47 of 956Not in the top three

Acquia DAM44 of 952Not in the top three

Adobe Experience Manager Assets43 of 953Not in the top three

Frontify37 of 950Not in the top three

Air35 of 955Not in the top three

Filecamp33 of 958Not in the top three

Cloudinary28 of 950Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Brandfolder. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 16 of the 95 answers that named Brandfolder and are not a share of its labels.

Domains cited

canto.com13

cmswire.com9

frontify.com9

getmasset.com9

vntana.com9

mediavalet.com8

stockpress.co8

aprimo.com7

celum.com7

thedigitalprojectmanager.com7

Eighty-six of the eighty-six domain citations in answers naming Brandfolder came from somebody else's page.

Pages cited

canto.com/blog/top-dam-software11

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-management-solu9

frontify.com/en/guide/digital-asset-management-software9

getmasset.com/digital-asset-management-software9

mediavalet.com/blog/best-digital-asset-management-platform8

celum.com/en/blog/digital-asset-management-systems7

stockpress.co/resources/10-resources-best-digital-asset-management-software-20267

vntana.com/roundup/best-digital-asset-management-software7

Pages are listed as the models cited them.

Names read as Brandfolder

What the judge wrote, as written, with how often. The vendor table decides that these count as Brandfolder; a claim can dispute any of them.

Brandfolder (by Smartsheet) 5Brandfolder (Smartsheet) 3

The company

Brandfolder.

Website: brandfolder.com
Headquarters: Denver, United States
Founded: 2012

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brandfolder's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brandfolder, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at brandfolder.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.