Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 9 → 55 of 59
2 categories · RankedBrandfolder
115Judge labels
2First choices
36Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in DAM for mid-market buyers
Rank 5 of 70 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 45 labels there were negative.
What the models named instead of Brandfolder →By buyer segmentRead the same way at every buyer size.
Small business64 of 67
0%29 labels
criticized challenger
Mid-market5 of 70
4%45 labels
accepted challenger
Enterprise15 of 56
0%26 labels
criticized challenger
In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Brandfolder for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Digital asset management | Marketing | 4% | 5 of 70 | 9% | 45 | accepted challenger | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing resource management | Marketing | 0% | 103 of 110 | 67% | 3 | under 10 labels · led by Wrike for Marketing at 24% |
Movement
Since September 2026, Brandfolder held within the floor in all two categories: no change cleared 11 points.
Best category · DAM · by segment
Mid-market▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 4 of 63, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 14 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DAM | 6% | 4% | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 70 |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 103 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Brandfolder across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Brandfolder across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 1 | 6 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 4 | 1 | 0 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 1 | 3 |
| Kimi K2 | 0 | 3 | 2 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 1 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labelsNone
Paraphrase15 labels1
Comparative36 labels1not counted in share
Budget-constrained10 labelsNone
Scale-constrained10 labels1
Negative20 labelsNone
First choiceAlternativeMentionNegative115 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the sweet spot is a highly integrated, user-friendly, and scalable DAM (such as Brandfolder, Bynder, Canto, or Acquia/Widen)” Gemini 3.5 Flash · DAM · scale prompt · first choice
“I'd recommend Brandfolder as the primary choice, with Canto as the budget-friendly alternative.” DeepSeek V4 Flash · DAM · paraphrase prompt · first choice
“if your team is heavily marketing-focused with lots of video content, Brandfolder may be worth the slight premium” Kimi K2 · DAM · paraphrase prompt · alternative
“Brandfolder is a strong competitor, particularly if your organization already leverages the Smartsheet ecosystem” Qwen 3.7 Flash · DAM · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms like Bynder and Brandfolder serve mid-market brand management needs but lack the lifecycle depth and governance infrastructure required at enterprise scale.” Muse Glimmer 30B · DAM · comparative prompt · soft negative
“It takes time to create an organized network of folders, and there are reports of difficulty using the software for an extensive bank of assets” Claude Haiku 4.5 · Marketing resource mgt · negative prompt · soft negative
“enterprise-level DAMs (such as Bynder, Brandfolder, or Adobe Experience Manager) typically start around $20,000 to $100,000+ per year” Gemini 3.5 Flash · DAM · budget prompt · soft negative
“G2 reviews include complaints about expense, search/tagging friction, and missing features” GPT-6 Luna · DAM · negative prompt · soft negative
Named alongside
The products named in the same answers as Brandfolder, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandfolder was named but was not.ShowHide
Named alongside
The products named in the same answers as Brandfolder, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Brandfolder was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Brandfolder. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 107 of the 115 answers that named Brandfolder and are not a share of its labels.
Domains cited
canto.com59
zapier.com48
g2.com47
templafy.com46
air.inc41
cloudinary.com38
brandfolder.comYour site37
vntana.com35
getmasset.com34
thedigitalprojectmanager.com34
382 of the 419 domain citations in answers naming Brandfolder came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
brandfolder.com is not in Google's top ten for any of the category's searches. In the answers, Brandfolder takes 4% of first choices and Canto takes 45%.ShowHide
Search and answers
brandfolder.com is not in Google's top ten for any of the category's searches. In the answers, Brandfolder takes 4% of first choices and Canto takes 45%.
ShowHideIn search
Google, US estimatesPosition for “digital asset management system”
–
not in the top ten
Position for “best digital asset management system”
–
not in the top ten
- Searches for its name, Google
- 4,400 a month (“brandfolder”)
- AI search demand for its name, est.
- 59 a month
- Organic visits to its site
- about 50,163 a month
- Searches its site ranks for
- 7,335 · 633 in the top three
- Sites linking to it
- 7,713
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 70 in DAM
Segment leader
45%
Canto
- First choices
- 2 across its categories
- Named in
- 115 answers
- Its own site cited
- in 107 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on brandfolder.com
7,437
subdomains included
Content
629
counted in the table below
Documentation
3
Product · Integration
0 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 384 | undated | |||
| Blog | 217 | undated | |||
| Conference or event | 13 | undated | |||
| Comparison | 9 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Podcast or video | 2 | undated |
How it is countedHide how it is counted
Every page brandfolder.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Brandfolder
What the judge wrote, as written, with how often. The vendor table decides that these count as Brandfolder; a claim can dispute any of them.
Brandfolder (by Smartsheet) 5
Follow Brandfolder
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Brandfolder.ShowHide
The company
Brandfolder.
ShowHideOn record
Wikidata- Website
- brandfolder.com
- Headquarters
- Denver, United States
- Founded
- 2012
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- The Most Usable Digital Asset Management Platform; "the world's most powerfully simple brand asset management software"
- For
- marketers and creatives
- Customers named
- P.F. Chang'sRussell StoverFINISZeal Optics
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Brandfolder's own pages state, read September 28, 2026: brandfolder.com, brandfolder.com/brewdog-uk-international/customers, brandfolder.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Brandfolder's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Brandfolder, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Brandfolder by email, built from the raw record of the edition. It shows:
- where Brandfolder is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Brandfolder, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.