Small business▲+1Since September 2026: 7% → 8%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 7% in September 2026
Inside the floor by 10 pointsRank 4 → 3 of 59
1 category · RankedAir
63Judge labels
5First choices
6Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
6% in DAM for small business buyers
Rank 8 of 70 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 15 labels there were negative.
What the models named instead of Air →By buyer segmentRead the same way at every buyer size.
Small business4 of 67
6%35 labels
accepted challenger
Mid-market8 of 70
2%15 labels
accepted challenger
Enterprise6 of 56
2%10 labels
accepted challenger
In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Air for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Digital asset management | Marketing | 2% | 8 of 70 | 20% | 15 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Air held within the floor in its one category: no change cleared 11 points.
Best category · DAM · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 18 → 7 of 63
Enterprise▲+1Since September 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 2% in September 2026
Inside the floor by 10 pointsRank 9 → 6 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DAM | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 8 of 70 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Air across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Air across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 2 | 0 | 1 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labelsNone
Paraphrase9 labelsNone
Comparative15 labels5not counted in share
Budget-constrained16 labels4
Scale-constrained10 labels1
Negative5 labels2not counted in share
First choiceAlternativeMentionNegative63 labels in all, every segment counted; 5 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Canto or Air (both offer modern UIs and decent automation)” MiniMax M2.5 · DAM · budget prompt · first choice
“Modern interface, strong creative team features, pricing around $500/month minimum” MiniMax M2.5 · DAM · scale prompt · alternative
“Air is another strong contender, especially for creative teams” Mistral Small · DAM · budget prompt · alternative
“Best for easy adoption by marketing teams: Canto or Air.” GPT-5.4 mini · DAM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Air, but it is described as cheaper while also being lighter on core DAM features” Perplexity Sonar · DAM · budget prompt · soft negative
“consider Dash or Air, but they're typically pricier” GPT-5.4 mini · DAM · budget prompt · soft negative
“Affordable entry; less feature-rich for growing B2B.” Grok 4.20 · DAM · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Air, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Air was named but was not.ShowHide
Named alongside
The products named in the same answers as Air, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Air was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Air. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 62 of the 63 answers that named Air and are not a share of its labels.
Domains cited
canto.com42
zapier.com34
air.incYour site33
filecamp.com27
templafy.com25
cloudinary.com24
g2.com24
dupple.com21
frontify.com20
thedigitalprojectmanager.com20
237 of the 270 domain citations in answers naming Air came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
air.inc is not in Google's top ten for any of the category's searches. In the answers, Air takes 2% of first choices and Canto takes 45%.ShowHide
Search and answers
air.inc is not in Google's top ten for any of the category's searches. In the answers, Air takes 2% of first choices and Canto takes 45%.
ShowHideIn search
Google, US estimatesPosition for “digital asset management system”
–
not in the top ten
Position for “best digital asset management system”
–
not in the top ten
- Searches for its name, Google
- 201,000 a month (“air”)
- AI search demand for its name, est.
- 1,766,606 a month
- Organic visits to its site
- about 27,643 a month
- Searches its site ranks for
- 1,488 · 101 in the top three
- Sites linking to it
- 3,037
- Paid Google search
- 1 searches its ads show for, about 8 clicks and $1,275 a month (estimate)
In answers
This editionShare of first choices
2%
rank 8 of 70 in DAM
Segment leader
45%
Canto
- First choices
- 5 across its categories
- Named in
- 63 answers
- Its own site cited
- in 62 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on air.inc
657
subdomains included
Content
155
counted in the table below
Documentation
354
Product · Integration
11 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 85 | 15 | 2026-09-25 | DAM | |
| Comparison | 41 | 5 | 2026-08-19 | DAM | |
| Case study | 16 | 0 | 2026-05-11 | ||
| Report or ebook | 10 | undated | |||
| Glossary or explainer | 2 | 1 | 2026-09-16 | DAM | |
| Template or tool | 1 | undated |
Most recent
- 2026-09-25Finish your assets for publishing blog
- 2026-09-25Put your product in a new scene blog
- 2026-09-25Make your product move blog
- 2026-09-16What is air glossary or explainer
- 2026-09-16The creative breather september 2026 blog
- 2026-09-10Ai content doesnt match brand blog
How it is countedHide how it is counted
Every page air.inc exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Air
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Air is its own company.ShowHide
The company
Air is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Your agent for creative tasks
- For
- teams
- Price stated
- Business $900 per month billed annually; Enterprise Custom air.inc/pricing
- Starting price
- 900 air.inc/pricing
- Free plan or trial
- Start for free air.inc
- Certifications
- SOC 2 Type II
- Customers named
- SmallsHydrowThe Infatuation
- Not stated on the pages read
- Integrations, hosting
What Air's own pages state, read September 28, 2026: air.inc, air.inc/pricing, trust.air.inc, air.inc/features/storing-sharing, air.inc/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Air's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Air, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Air by email, built from the raw record of the edition. It shows:
- where Air is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Air, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.