Every category where a model named Cloudinary for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	2%	8 of 68	6%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Cloudinary yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Cloudinary across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	0	2	1	4
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	0	2	1	0	3
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase2 labelsNone

Comparative21 labelsNone

Budget-constrained6 labels1

Scale-constrained3 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ultra-limited budget (<$50/month total)? Start with Cloudinary free or ResourceSpace self-hosted” Grok 4.1 Fast · DAM · budget prompt · first choice

“Use Cloudinary/ImageKit for developer-led teams needing programmatic media delivery” DeepSeek V4 Flash · DAM · comparative prompt · alternative

“better if your DAM is tightly tied to image/video transformation and delivery” GPT-5.4 mini · DAM · paraphrase prompt · alternative

“API-first architecture, on-the-fly image/video transformation + CDN” Kimi K2 · DAM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Media delivery powerhouse; weaker full DAM governance/brand controls vs. pure DAMs.” Grok 4.1 Fast · DAM · comparative prompt · soft negative

Named alongside

The products named in the same answers as Cloudinary, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cloudinary was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bynder36 of 428Not in the top three

Adobe Experience Manager Assets28 of 422Not in the top three

Brandfolder28 of 420Not in the top three

Aprimo26 of 424Not in the top three

Acquia DAM26 of 420Not in the top three

Canto25 of 423Not in the top three

Air24 of 423Not in the top three

Filecamp22 of 426Not in the top three

Frontify21 of 420Not in the top three

MediaValet20 of 420Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cloudinary. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 42 answers that named Cloudinary and are not a share of its labels.

Domains cited

aprimo.com3

cloudinary.comYour site3

acquia.com2

business.adobe.com2

canto.com2

capterra.com2

celum.com2

cmswire.com2

g2.com2

gartner.com2

Nineteen of the twenty-two domain citations in answers naming Cloudinary came from somebody else's page.

Pages cited

aprimo.com/blog/best-digital-asset-management-software2

canto.com/blog/top-dam-software2

celum.com/en/blog/digital-asset-management-systems2

cloudinary.com/guides/digital-asset-management/digital-asset-management-solutions-a-buyers2

cloudinary.com/guides/vs/bynder-vs-canto2

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-management-solu2

getmasset.com/digital-asset-management-software2

stockpress.co/resources/10-resources-best-digital-asset-management-software-20262

Pages are listed as the models cited them.

The company

Cloudinary.

Website: cloudinary.com
Headquarters: Santa Clara, Israel
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cloudinary's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cloudinary, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at cloudinary.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.