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GTM AI Index
Index › Products › Cloudinary · October 2026 Edition
1 category · Ranked

Cloudinary

68Judge labels
0First choices
5Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in DAM for mid-market buyers
Rank 13 of 70 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 22 labels there were negative.
What the models named instead of Cloudinary →
By buyer segmentRead the same way at every buyer size.
In dam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Cloudinary for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Digital asset managementMarketing0%13 of 709%22accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Cloudinary held within the floor in its one category: no change cleared 11 points.

Best category · DAM · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 16 of 59
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 12 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 9 of 52

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
DAM2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 8 → 13 of 70

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Cloudinary across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini01001
Gemini 3.5 Flash01001
Perplexity Sonar00101
Grok 4.2002114
Mistral Small00202
DeepSeek V4 Flash01102
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K201102
GLM 4.7 FlashX00202
MiniMax M2.502103
GPT-6 Luna01012
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labelsNone
Paraphrase3 labelsNone
Comparative29 labelsNone
Budget-constrained6 labelsNone
Scale-constrained14 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative68 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cloudinary leads for teams wanting free-to-start, usage-based pricing with real-time image and video transformation” Claude Haiku 4.5 · DAM · comparative prompt · alternative
“Cloudinary is the go-to for product and ecommerce teams optimizing media delivery at scale.” Muse Glimmer 30B · DAM · direct prompt · alternative
“Top-rated to consider (per G2 2026): Bynder, Brandfolder, Kontainer (4.6/5), Cloudinary.” Grok 4.20 · DAM · negative prompt · alternative
“Choose Cloudinary if your primary challenge is page speed, product image delivery” Gemini 3.5 Flash · DAM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“It may be a better fit for a media delivery pipeline than for a brand-portal-first use case.” GPT-6 Luna · DAM · comparative prompt · soft negative
“Media optimization/CDN (dev-heavy) ... not pure DAM.” Grok 4.20 · DAM · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Cloudinary, over the 68 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cloudinary was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bynder57 of 6818Not among the top eight
Canto48 of 686Not among the top eight
Adobe Experience Manager Assets41 of 686Not among the top eight
Brandfolder40 of 680Not among the top eight
Acquia DAM36 of 680Not among the top eight
Aprimo32 of 682Not among the top eight
MediaValet27 of 681Not among the top eight
Frontify20 of 680Not among the top eight
Air19 of 687Not among the top eight
Filecamp15 of 685Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cloudinary. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 63 of the 68 answers that named Cloudinary and are not a share of its labels.

Domains cited

cloudinary.comYour site45
canto.com32
zapier.com31
templafy.com30
vntana.com25
air.inc24
brandfolder.com19
thedigitalprojectmanager.com19
frontify.com18
g2.com18

216 of the 261 domain citations in answers naming Cloudinary came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

cloudinary.com is not in Google's top ten for any of the category's searches. In the answers, Cloudinary takes 0% of first choices and Canto takes 45%.
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In search

Google, US estimates
Position for “digital asset management system”
–
not in the top ten
Position for “best digital asset management system”
–
not in the top ten
Searches for its name, Google
14,800 a month (“cloudinary”)
AI search demand for its name, est.
177 a month
Organic visits to its site
about 455,152 a month
Searches its site ranks for
59,366 · 2,111 in the top three
Sites linking to it
259,707
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
105+ ads · 76 image, 27 text, 2 video · 7 shown in the last 30 days

First shown September 2022, as Cloudinary Inc., verified. Ads started 2025-10 to 2026-09: 47 in the year, 58 before. 15 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 13 of 70 in DAM
Segment leader
45%
Canto
First choices
0 across its categories
Named in
68 answers
Its own site cited
in 63 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on cloudinary.com
4,266
subdomains included
Content
3,066
counted in the table below
Documentation
813
Product · Integration
78 · 6
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,042222026-09-24
Report or ebook94002026-06-30
Template or tool525842026-09-27
Glossary or explainer442142026-08-07
Case study5512026-09-14
Webinar or virtual event3102026-04-04
Conference or event22undated
Comparison402025-08-14
Podcast or video422026-07-13
News or press102024-11-27

Most recent

How it is countedHide how it is counted

Every page cloudinary.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Cloudinary

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Cloudinary.
ShowHide

On record

Wikidata
Headquarters
Santa Clara, Israel
Founded
2011

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI-native platform and APIs for automating the entire image and video lifecycle at scale.
For
Developers, Teams, and Agents
Price stated
$0; $99 per month; $89 per month; $249 per month; $224 per month; Custom cloudinary.com/pricing
Starting price
$0 cloudinary.com/pricing
Free plan or trial
sign up for free cloudinary.com
Certifications
ISO 14001SOC 2 Type II
Hosting
worldwideEEA
Customers named
Paul SmithGrubhubMarks & SpenceradidasAMCAG JeansAtom TicketsBabolat
Not stated on the pages read
Integrations

What Cloudinary's own pages state, read September 28, 2026: cloudinary.com, cloudinary.com/pricing, cloudinary.com/trust, cloudinary.com/platform, cloudinary.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cloudinary's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cloudinary, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cloudinary by email, built from the raw record of the edition. It shows:

  • where Cloudinary is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Cloudinary, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at cloudinary.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.