Every category where a model named Frontify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Digital asset management	Marketing	0%	15 of 68	5%	19	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Frontify yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Frontify across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	3	0	0	3
Mistral Small	1	0	0	1
DeepSeek V4 Flash	3	1	0	4
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	2	1	0	3
MiniMax M2.5	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase5 labelsNone

Comparative18 labelsNone

Budget-constrained6 labelsNone

Scale-constrained3 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Frontify if: Brand compliance and guidelines are your top priority” GLM 4.7 FlashX · DAM · direct prompt · alternative

“Frontify: Scalable for growing B2B brands; AI brand assistant, portals” Grok 4.1 Fast · DAM · direct prompt · alternative

“Brand guidelines/portals are priority over pure DAM.” Grok 4.1 Fast · DAM · paraphrase prompt · alternative

“AI Brand Assistant, strong brand guidelines” Kimi K2 · DAM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“often out of reach for companies with limited budgets” Gemini 3.5 Flash · DAM · budget prompt · soft negative

Named alongside

The products named in the same answers as Frontify, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Frontify was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bynder45 of 4910Not in the top three

Brandfolder37 of 490Not in the top three

Canto35 of 4912Not in the top three

MediaValet31 of 493Not in the top three

Adobe Experience Manager Assets31 of 491Not in the top three

Aprimo29 of 497Not in the top three

Acquia DAM28 of 490Not in the top three

Cloudinary21 of 490Not in the top three

Filecamp16 of 493Not in the top three

Air16 of 492Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Frontify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 49 answers that named Frontify and are not a share of its labels.

Domains cited

canto.com4

celum.com4

cmswire.com4

frontify.com4

getmasset.com4

stockpress.co4

vntana.com4

bynder.com3

g2.com3

aprimo.com2

Thirty-six of the thirty-six domain citations in answers naming Frontify came from somebody else's page.

Pages cited

celum.com/en/blog/digital-asset-management-systems4

cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-management-solu4

frontify.com/en/guide/digital-asset-management-software4

getmasset.com/digital-asset-management-software4

stockpress.co/resources/10-resources-best-digital-asset-management-software-20264

vntana.com/roundup/best-digital-asset-management-software4

canto.com/blog/top-dam-software3

creativeforce.io/blog/29-of-the-top-digital-asset-management-providers-in-fashion-apparel2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Frontify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Frontify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at front.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.