Every category where a model named Gumlet for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video marketing and hosting	Marketing	4%	5 of 56	3%	33	accepted challenger
Video advertising	Marketing	0%	53 of 121	0%	2	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Gumlet yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Gumlet across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	1	0	0	2
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	3	0	1	4
Mistral Small	2	1	2	0	5
DeepSeek V4 Flash	0	2	3	0	5
Llama 4 Maverick	0	2	1	0	3
Qwen 3.7 Flash	0	4	1	0	5
Kimi K2	1	3	1	0	5
GLM 4.7 FlashX	0	2	1	0	3
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labelsNone

Paraphrase7 labels2

Comparative14 labels1not counted in share

Budget-constrained9 labels3

Scale-constrained15 labels4

Negative19 labels4not counted in share

First choiceAlternativeMentionNegative78 labels in all, every segment counted; 9 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“"Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity.” Mistral Small · Video hosting · paraphrase prompt · first choice

“An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost.” Gemini 3.5 Flash · Video hosting · budget prompt · first choice

“Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month” Kimi K2 · Video hosting · negative prompt · first choice

“Gumlet - Best overall for marketing with strong analytics and CRM integration” Mistral Small · Video hosting · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms).” Grok 4.1 Fast · Video hosting · direct prompt · soft negative

Named alongside

The products named in the same answers as Gumlet, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumlet was named but was not.

ProductSame answerTook the first choice insteadHead to head

Wistia73 of 7838Not in the top three

Vimeo72 of 787Not in the top three

Vidyard63 of 788Not in the top three

Brightcove45 of 786Not in the top three

YouTube44 of 785Not in the top three

SproutVideo30 of 781Not in the top three

Kaltura23 of 782Not in the top three

Dailymotion11 of 780Not in the top three

Google Drive10 of 780Not in the top three

Loom9 of 780Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Gumlet. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 78 answers that named Gumlet and are not a share of its labels.

Domains cited

gumlet.comYour site5

ignite.video5

swarmify.com5

apollotechnical.com4

dacast.com4

fast.io4

learn.g2.com4

moonb.io4

goldcast.io3

livestorm.co3

Thirty-six of the forty-one domain citations in answers naming Gumlet came from somebody else's page.

Pages cited

ignite.video/en/articles/basics/video-hosting-providers-for-businesses-compared5

swarmify.com/blog/best-video-hosting-platforms5

apollotechnical.com/video-hosting-platforms-for-businesses-compared4

dacast.com/blog/streaming-video-hosting-services4

fast.io/resources/video-hosting-platforms4

moonb.io/blog/top-video-hosting-platforms4

goldcast.io/blog-post/video-hosting-sites3

gumlet.com/learn/video-hosting-platforms-marketing-teams3

Pages are listed as the models cited them.

Names read as Gumlet

What the judge wrote, as written, with how often. The vendor table decides that these count as Gumlet; a claim can dispute any of them.

Bunny.net / Gumlet 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gumlet's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gumlet, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at gumlet.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.