Small business▲+1Since September 2026: 4% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 10 pointsRank 4 → 5 of 40
2 categories · RankedGumlet
40Judge labels
2First choices
0Negative labels
11 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Video hosting for small business buyers
Rank 9 of 47 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 16 labels there were negative.
What the models named instead of Gumlet →By buyer segmentRead the same way at every buyer size.
Small business5 of 41
4%16 labels
accepted challenger
Mid-market9 of 47
0%16 labels
accepted challenger
Enterprise12 of 48
0%7 labels
under the label threshold
In video hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Gumlet for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Video marketing and hosting | Marketing | 0% | 9 of 47 | 0% | 16 | accepted challenger | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video advertising | Marketing | 0% | 42 of 114 | 0% | 1 | under 10 labels · led by StackAdapt at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Gumlet held within the floor in all two categories: no change cleared 11 points.
Best category · Video hosting · by segment
Mid-market▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 5 → 8 of 43
Enterprise▼−9Since September 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 9% in September 2026
Inside the floor by 2 pointsRank 4 → 8 of 45
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Video hosting | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 9 of 47 |
| Video ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 42 of 114 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Gumlet across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Gumlet across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase2 labelsNone
Comparative8 labelsNone
Budget-constrained11 labels1
Scale-constrained6 labels1
Negative9 labelsNone
First choiceAlternativeMentionNegative40 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose a marketing-focused platform like Wistia, Vidyard, Gumlet, or SproutVideo” DeepSeek V4 Flash · Video hosting · negative prompt · alternative
“Gumlet is a highly reliable developer-first host that has become incredibly popular for marketers.” Gemini 3.5 Flash · Video hosting · budget prompt · alternative
“Gumlet offers Digital Rights Management (DRM) and domain restrictions at a fraction of the cost” Gemini 3.5 Flash · Video hosting · comparative prompt · alternative
“A developer-friendly option that focuses on fast loading speeds and global delivery (CDN).” Qwen 3.7 Flash · Video hosting · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Gumlet, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumlet was named but was not.ShowHide
Named alongside
The products named in the same answers as Gumlet, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gumlet was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Gumlet. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 40 of the 40 answers that named Gumlet and are not a share of its labels.
Domains cited
gumlet.comYour site36
swarmify.com23
learn.g2.com20
guideflow.com18
fast.io16
apollotechnical.com12
dacast.com12
g2.com12
veed.io12
cinema8.com11
136 of the 172 domain citations in answers naming Gumlet came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
gumlet.com ranks 7 on Google for the category's searches. In the answers, Gumlet takes 0% of first choices and Wistia takes 51%.ShowHide
Search and answers
gumlet.com ranks 7 on Google for the category's searches. In the answers, Gumlet takes 0% of first choices and Wistia takes 51%.
ShowHideIn search
Google, US estimatesPosition for “video hosting platform for marketing”
–
not in the top ten
Position for “best video hosting platform for marketing”
7
- Searches for its name, Google
- 880 a month (“gumlet”)
- AI search demand for its name, est.
- 10 a month
- Organic visits to its site
- about 38,211 a month
- Searches its site ranks for
- 15,170 · 134 in the top three
- Sites linking to it
- 4,619
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 9 of 47 in video hosting
Segment leader
51%
Wistia
- First choices
- 2 across its categories
- Named in
- 40 answers
- Its own site cited
- in 40 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on gumlet.com
1,894
subdomains included
Content
750
counted in the table below
Documentation
764
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 438 | undated | SEO, CRM | ||
| Comparison | 117 | undated | |||
| Podcast or video | 80 | undated | SEO | ||
| Blog | 53 | undated | SEO | ||
| Webinar or virtual event | 36 | 2 | 2026-08-01 | ||
| Case study | 12 | undated | |||
| Template or tool | 9 | undated | |||
| Conference or event | 2 | 0 | 2023-06-06 | ||
| News or press | 2 | undated | |||
| Report or ebook | 1 | undated |
Most recent
How it is countedHide how it is counted
Every page gumlet.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Gumlet
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Gumlet is its own company.ShowHide
The company
Gumlet is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- All-in-one video hosting & video streaming platform
- For
- Leading B2C apps; high converting E-comm brands; education & learning platforms; course creators & learning platforms; e-commerce & consumer apps; agencies & creators; developers
- Price stated
- price 6 USD gumlet.com
- Starting price
- 6 gumlet.com
- Free plan or trial
- Start for free gumlet.com
- Certifications
- Certified Widevine & FairPlay DRMSOC 2, ISO & GDPR compliant
- Hosting
- United StatesIndiaUnited KingdomBrazil
- Customers named
- GrowthSchoolSpinnyBalance TVTata 1mgRepublic TVEthos WatchesEthos
- Not stated on the pages read
- Integrations
What Gumlet's own pages state, read September 28, 2026: gumlet.com, gumlet.com/pricing, trust.gumlet.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gumlet's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gumlet, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Gumlet by email, built from the raw record of the edition. It shows:
- where Gumlet is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Gumlet, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.