TikTok Pixel
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Web analytics | GTM data and infrastructure | 0% | 89 of 91 | 100% | 2 | under 10 labels · led by Google Analytics 4 at 57% | |
| Data clean rooms | GTM data and infrastructure | 0% | 97 of 100 | 100% | 1 | under 10 labels · led by Snowflake Data Clean Rooms at 19% |
Movement
By model
How each model treated TikTok Pixel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Do not use ad pixels as web analytics.” Gemini 3.5 Flash · Web analytics · negative prompt · hard negative
“TikTok itself tells advertisers not to place its Pixel on pages that may share personal health or financial information.” GPT-6 Luna · Web analytics · negative prompt · soft negative
“The "Walled Gardens" (Platform-Specific Only) ... Avoid them if you need a universal view of your customer data.” Qwen 3.7 Flash · Data clean rooms · negative prompt · soft negative
Named alongside
The products named in the same answers as TikTok Pixel, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TikTok Pixel was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 3 answers that named TikTok Pixel and are not a share of its labels.
Domains cited
Ten of the ten domain citations in answers naming TikTok Pixel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tiktok.com is not in Google's top ten for any of the category's searches. In the answers, TikTok Pixel takes 0% of first choices and Google Analytics 4 takes 57%.ShowHide
Search and answers
In search
Google, US estimates- Its company's site
- tiktok.com shared with TikTok's other products; the figures are the site's
- Organic visits to its site
- about 318,250,761 a month
- Searches its site ranks for
- 49,438,879 · 2,229,312 in the top three
- Sites linking to it
- 3,861,574
- Paid Google search
- 209 searches its ads show for, about 3,981 clicks and $58,994 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 3 answers
- Its own site cited
- in 2 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow TikTok Pixel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TikTok is the company behind TikTok Pixel.ShowHide
The company
On record
Wikidata- Website
- tiktok.com
- Headquarters
- Ireland
- Founded
- 2016
- Also from TikTok
- TikTok, TikTok Creator Marketplace, TikTok PrivacyGo
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TikTok Pixel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TikTok Pixel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TikTok Pixel by email, built from the raw record of the edition. It shows:
- where TikTok Pixel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TikTok Pixel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.