Small business▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 5% in September 2026
Inside the floor by 10 pointsRank 4 → 8 of 145
1 category · RankedEstimote
44Judge labels
3First choices
10Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Proximity for small business buyers
Rank 26 of 130 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 20% of its 15 labels there were negative.
What the models named instead of Estimote →By buyer segmentRead the same way at every buyer size.
Small business7 of 158
5%17 labels
criticized challenger
Mid-market26 of 130
0%15 labels
accepted challenger
Enterprise30 of 124
0%12 labels
accepted challenger
In proximity · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Estimote for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Retail, proximity and IoT marketing | Marketing | 0% | 26 of 130 | 20% | 15 | accepted challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Estimote held within the floor in its one category: no change cleared 11 points.
Best category · Proximity · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 11 → 26 of 120
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 29 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Proximity | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 26 of 130 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Estimote across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Estimote across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labels3
Paraphrase2 labelsNone
Comparative18 labels2not counted in share
Budget-constrained5 labelsNone
Scale-constrained3 labelsNone
Negative8 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Estimote is the strongest fit when venue teams run BLE beacon campaigns and need traceable, trigger-based engagement reporting” Claude Haiku 4.5 · Proximity · comparative prompt · first choice
“If you want beacon-first customer engagement Choose Estimote or Kontakt.io.” GPT-5.4 mini · Proximity · comparative prompt · first choice
“Positioning is beacon-first hardware + software for SMB to mid-market teams that want quick templated roll-outs of indoor proximity messaging” Muse Glimmer 30B · Proximity · comparative prompt · alternative
“Strong hardware-software integration; consistent signal behavior across stores/rooms” Kimi K2 · Proximity · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Historically suffered from very poor app/store ratings (sometimes as low as 2.3/5)... "unreliable"” Qwen 3.7 Flash · Proximity · negative prompt · hard negative
“Very poor software reputation ... Discontinued SDKs ... a major red flag for long-term viability” DeepSeek V4 Flash · Proximity · negative prompt · hard negative
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · Proximity · negative prompt · soft negative
Named alongside
The products named in the same answers as Estimote, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Estimote was named but was not.ShowHide
Named alongside
The products named in the same answers as Estimote, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Estimote was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Estimote. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 40 of the 44 answers that named Estimote and are not a share of its labels.
Domains cited
thecmo.com31
g2.com30
worldmetrics.org29
gitnux.org26
zipdo.co26
us.fitgap.com19
sourceforge.net15
f6s.com13
clevertap.com10
clicksgeek.com9
208 of the 208 domain citations in answers naming Estimote came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
estimote.com is not in Google's top ten for any of the category's searches. In the answers, Estimote takes 0% of first choices and Foursquare Proximity takes 15%.ShowHide
Search and answers
estimote.com is not in Google's top ten for any of the category's searches. In the answers, Estimote takes 0% of first choices and Foursquare Proximity takes 15%.
ShowHideIn search
Google, US estimatesPosition for “proximity marketing platform”
–
not in the top ten
Position for “best proximity marketing platform”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“estimote”)
- AI search demand for its name, est.
- 18 a month
- Organic visits to its site
- about 807 a month
- Searches its site ranks for
- 102 · 24 in the top three
- Sites linking to it
- 2,537
- Paid Google search
- 1 searches its ads show for, about 10 clicks and $97 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 26 of 130 in proximity
Segment leader
15%
Foursquare Proximity
- First choices
- 3 across its categories
- Named in
- 44 answers
- Its own site cited
- in 40 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on estimote.com
246
subdomains included
Content
243
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 235 | 2 | 2026-09-09 | ||
| Conference or event | 5 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Comparison | 1 | undated |
Most recent
- 2026-09-09827297865046048768 blog
- 2026-09-09Downlink tdoa blog
- 2023-09-13728317898359259136 blog
- 2022-02-15676268182762405888 blog
- 2022-02-15676268055242883072 blog
- 2022-02-15676268031578636288 blog
How it is countedHide how it is counted
Every page estimote.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Estimote
What the judge wrote, as written, with how often. The vendor table decides that these count as Estimote; a claim can dispute any of them.
Estimote (Proximity Directory, Radar, Bluedot) 1
Follow Estimote
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Estimote is its own company.ShowHide
The company
Estimote is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Indoor location for your apps
- For
- developers
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Estimote's own pages state, read October 5, 2026: estimote.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Estimote's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Estimote, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Estimote by email, built from the raw record of the edition. It shows:
- where Estimote is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Estimote, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.