Retail, proximity and IoT marketing · October 2026 Edition
Braze vs GroundTruth
One of fourteen models named Braze first on the direct prompt; zero named GroundTruth. Braze was named by seven of the fourteen models and GroundTruth by eight and Braze carries 18 labels and GroundTruth 11, so the shares are not directly comparable.
New York City, United States, founded 2011. Named in eleven categories this edition.
Named in one category this edition.
First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 11; printed, not drawn.
Labels1811A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Braze · Foursquare Proximity vs GroundTruth · Radar vs Braze
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsGroundTruth
Direct10
Paraphrase00
Comparative10
Budget-constrained014 against Braze
Scale-constrained10
Negative111 against GroundTruth
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Braze and GroundTruth stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B |
Braze GroundTruth first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and GroundTruth on the right.The direct prompt
The plain question, one answer per model, grouped by where Braze and GroundTruth stood in it.
Braze first, GroundTruth not the choice
1 of 14 modelsGroundTruth was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Perplexity SonarFoursquare Proximity alternatives: Insider
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
GroundTruth leads by nine points.
GroundTruth9%#2 of 10Braze0%#10 of 10Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze4%#5 of 11GroundTruth2%#7 of 11Enterprise
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · budget prompt · hard negative
“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · comparative prompt · first choice
“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · scale prompt · first choice
What the models said about GroundTruth
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Groundtruth around GPS-driven location tracking, so they may be the wrong choice if you need broad proximity marketing” Perplexity Sonar · negative prompt · soft negative
“For most budget-conscious companies looking for a complete platform solution, GroundTruth appears to be the best balance of affordability and functionality” Claude Haiku 4.5 · budget prompt · first choice
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“look at GroundTruth or Foursquare instead; both offer location-based targeting and store-visit measurement” GPT-6 Luna · paraphrase prompt · alternative
Also compared
Foursquare Proximity vs BrazeFoursquare Proximity vs GroundTruthRadar vs BrazeRadar vs GroundTruthKontakt.io vs BrazeKontakt.io vs GroundTruthGimbal vs BrazeGimbal vs GroundTruthBraze vs InMarketBraze vs PlotProjectsInMarket vs GroundTruthGroundTruth vs PlotProjectsAll twenty-eight head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.