InMarket vs PlotProjects
Two of fourteen models named InMarket first on the direct prompt; zero named PlotProjects. InMarket was named by eight of the fourteen models and PlotProjects by six and InMarket carries 11 labels and PlotProjects 10, so the shares are not directly comparable.
Named in five categories this edition.
PlotProjects
accepted challengerNamed in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
InMarketFirst choices, of fourteen modelsPlotProjectsAcross every category in the October 2026 Edition, InMarket and PlotProjects were named in the same answer five times, of the 31 answers naming InMarket and the 31 naming PlotProjects. In those answers PlotProjects took the first choice zero times and InMarket two.
Every model, every framing
| Model | DirectPL | ParaphrasePL | ComparativePL | Budget-constrainedPL | Scale-constrainedPL | NegativePL |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | PL | | ||||
| Gemini 3.5 Flash | PL | |||||
| Perplexity Sonar | PL | PL | ||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | PL | PL | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B |
InMarketPL PlotProjects first choice named as an alternative argued againstblank: not namedEach cell is one answer, InMarket on the left and PlotProjects on the right.The direct prompt
InMarket first, PlotProjects not the choice
2 of 14 modelsPlotProjects was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
InMarket0%#– of 10InMarket0%#– of 6What the models said about InMarket
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic over precisely those kinds of practices.” GPT-5.4 mini · negative prompt · hard negative
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“InMarket (Top Pick for Mid-Market B2B) ... Frequently ranked #1 for mid-market proximity marketing” Grok 4.1 Fast · direct prompt · first choice
“InMarket (GeoLink) — *Best Overall for Mid-Market B2B*” Kimi K2 · direct prompt · first choice
What the models said about PlotProjects
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“can make them a poor fit if you want a simple plug-and-play marketing tool” Perplexity Sonar · negative prompt · soft negative
“I'd start with PlotProjects if you need actual proximity marketing, because it's surfaced as a strong small-business geofencing option” GPT-5.4 mini · budget prompt · first choice
“PlotProjects — Strong beacon-triggered campaigns and indoor venue layouts if you have physical venues.” DeepSeek V4 Flash · scale prompt · alternative
“Choose PlotProjects, Estimote, or Purple if you need in-venue experiences tied to beacons” Perplexity Sonar · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.