Five of twelve models named Radar first on the direct prompt; one named InMarket. Radar was named by ten of the twelve models and InMarket by seven and Radar carries 30 labels and InMarket 10, so the shares are not directly comparable.
New York City, United States, founded 2016. Named in one category this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
Across every category in the September 2026 Edition, Radar and InMarket were named in the same answer twenty-three times, of the 83 answers naming Radar and the 33 naming InMarket. In those answers InMarket took the first choice two times and Radar five.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Avoid: Enterprise tools like Kontakt.io, Radar ($500+/mo)” Grok 4.1 Fast · budget prompt · hard negative
“Quote-based ($0.02-0.04 per user) | Enterprise-grade but scales with usage” Kimi K2 · budget prompt · soft negative
“If you have to invest in just one approach, start with Radar. It is the most versatile geolocation platform for mid-market businesses.” Gemini 3.5 Flash · paraphrase prompt · first choice
“Often regarded as the industry-leading "Location OS," Radar is a developer-friendly platform providing highly accurate geofencing” Gemini 3.5 Flash · comparative prompt · first choice
“Radar appears to be a leading proximity marketing platform mentioned in the results” MiniMax M2.5 · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)” Grok 4.1 Fast · negative prompt · hard negative
“The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria” Llama 4 Maverick · direct prompt · first choice
“Need to prove sales impact? Choose InMarket.” Qwen 3.7 Flash · comparative prompt · first choice
“InMarket: best if your company actually runs physical-location campaigns” Perplexity Sonar · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.