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Index › Marketing › Proximity › Radar vs InMarket
Retail, proximity and IoT marketing · October 2026 Edition

Radar vs InMarket

One of fourteen models named Radar first on the direct prompt; two named InMarket. Radar was named by eleven of the fourteen models and InMarket by eight and Radar carries 29 labels and InMarket 11, so the shares are not directly comparable.

Radar

accepted challenger

New York City, United States, founded 2016. Named in two categories this edition.

InMarket

criticized challenger

Named in five categories this edition.

First-choice share13%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%27%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 11; printed, not drawn.
Labels2911A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Radar reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Radar · Foursquare Proximity vs InMarket · Radar vs Kontakt.io

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
RadarFirst choices, of fourteen modelsInMarket
Direct12
Paraphrase101 against InMarket
Comparative30
Budget-constrained30
Scale-constrained10
Negative112 against InMarket
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Radar and InMarket stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Radar InMarket first choice named as an alternative argued againstblank: not namedEach cell is one answer, Radar on the left and InMarket on the right.

The direct prompt

The plain question, one answer per model, grouped by where Radar and InMarket stood in it.

Radar first, InMarket an alternative

1 of 14 modelsInMarket was named in the answer but not as the choice, or not at all.
Mistral SmallRadar alternatives: InMarket, Kontakt.io

InMarket first, Radar an alternative

2 of 14 modelsRadar was named in the answer but not as the choice, or not at all.
Grok 4.20InMarket alternatives: Foursquare Proximity, Radar
Kimi K2InMarket alternatives: Foursquare Proximity, Radar

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Perplexity SonarFoursquare Proximity alternatives: Insider
Llama 4 Maverickno first choice
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Radar leads by eleven points.
Radar11%#1 of 10
InMarket0%#– of 10
The full small business standing →
Mid-marketThe figures above
Radar leads by nine points.
Radar13%#2 of 11
InMarket4%#6 of 11
The full mid-market standing →
Enterprise
Radar leads by eighteen points.
Radar18%#1 of 6
InMarket0%#– of 6
The full enterprise standing →

What the models said about Radar

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Best for: Sensor-fusion geofencing at scale ... Excellent for retailers and venues needing scalable proximity event ingestion and campaign trigger rules” Kimi K2 · comparative prompt · first choice
“I'd usually recommend Radar if you want one platform that can handle location-based triggers, geofencing, and in-store/proximity experiences” GPT-5.4 mini · paraphrase prompt · first choice
“Or Radar — if you already have an app and want precise geofencing, the $0.02/user cost gives you extreme flexibility.” DeepSeek V4 Flash · budget prompt · first choice

What the models said about InMarket

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“The FTC has taken action against location-data companies like InMarket, Kochava, and X-Mode/Outlogic over precisely those kinds of practices.” GPT-5.4 mini · negative prompt · hard negative
“"Inmarket" and "GroundTruth Ads Manager" are highlighted for their governance and oversight features, making them safer choices” Mistral Small · negative prompt · first choice
“InMarket (Top Pick for Mid-Market B2B) ... Frequently ranked #1 for mid-market proximity marketing” Grok 4.20 · direct prompt · first choice
“InMarket (GeoLink) — *Best Overall for Mid-Market B2B*” Kimi K2 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.