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Index › Marketing › Proximity › Foursquare Proximity vs Gimbal
Retail, proximity and IoT marketing · October 2026 Edition

Foursquare Proximity vs Gimbal

Two of fourteen models named Foursquare Proximity first on the direct prompt; zero named Gimbal. Foursquare Proximity was named by fourteen of the fourteen models and Gimbal by eleven and Foursquare Proximity carries 29 labels and Gimbal 16, so the shares are not directly comparable.

Foursquare Proximity

accepted challenger

By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.

Gimbal

accepted challenger

Named in one category this edition.

First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 11; printed, not drawn.
Labels2916A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Foursquare Proximity vs Radar · Foursquare Proximity vs Kontakt.io · Foursquare Proximity vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsGimbal
Direct20
Paraphrase42
Comparative01
Budget-constrained001 against Foursquare Proximity · 1 against Gimbal
Scale-constrained10
Negative111 against Foursquare Proximity
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Foursquare Proximity and Gimbal were named in the same answer eighteen times, of the 73 answers naming Foursquare Proximity and the 53 naming Gimbal. In those answers Gimbal took the first choice two times and Foursquare Proximity two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and Gimbal stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Foursquare Proximity Gimbal first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and Gimbal on the right.

The direct prompt

The plain question, one answer per model, grouped by where Foursquare Proximity and Gimbal stood in it.

Foursquare Proximity first, Gimbal an alternative

2 of 14 modelsGimbal was named in the answer but not as the choice, or not at all.
Perplexity SonarFoursquare Proximity alternatives: Insider
DeepSeek V4 FlashFoursquare Proximity alternatives: Gimbal, GroundTruth, InMarket

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniDemandbase alternatives: Bluedot, Foursquare Proximity, Gimbal
Grok 4.1 FastInMarket alternatives: Foursquare Proximity, Radar
Qwen 3.7 FlashRuuf alternatives: Foursquare Proximity, Push.io, Wrebby
Kimi K2InMarket alternatives: Foursquare Proximity, Radar
GLM 4.7 FlashXBraze alternatives: CleverTap, Foursquare Proximity, SAP Engagement Cloud
Muse Glimmer 30BKontakt.io alternatives: Foursquare Proximity, Gimbal, Uniqode

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot Marketing Hub alternatives: AdRoll ABM, DemandScience, Mapsted, Terminus
Gemini 3.5 FlashPropensity alternatives: GroundTruth, Qujam, StackAdapt
Mistral SmallRadar alternatives: InMarket, Kontakt.io
Llama 4 Maverickno first choice
MiniMax M2.5no first choice alternatives: Hey Sid, Propensity
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by seven points.
Foursquare Proximity7%#3 of 10
Gimbal0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Foursquare Proximity leads by eleven points.
Foursquare Proximity15%#1 of 11
Gimbal4%#4 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Foursquare Proximity6%#3 of 6
Gimbal6%#2 of 6
The full enterprise standing →

What the models said about Foursquare Proximity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Foursquare around venue-level attribution ... may be the wrong choice if you need broad proximity marketing rather than a narrow use case” Perplexity Sonar · negative prompt · soft negative
“it is contact-vendor-for-pricing, so it may not be the most budget-friendly choice for a small company” GPT-5.4 mini · budget prompt · soft negative
“I would pick Foursquare Proximity for a mid-market B2B company that cares most about location-triggered activation and measurable geofenced campaigns” Perplexity Sonar · direct prompt · first choice
“Foursquare is the most dependable pick for brands that need venue-level proximity targeting and visit attribution without running beacon hardware programs” Muse Glimmer 30B · scale prompt · first choice
“I'd recommend Foursquare's Proximity solution as a strong location-based and in-store marketing tool.” Grok 4.1 Fast · paraphrase prompt · first choice

What the models said about Gimbal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“While this is enterprise pricing, the pay-as-you-go model ... can be more cost-effective for smaller deployments.” GLM 4.7 FlashX · budget prompt · soft negative
“Gimbal by Infillion is an enterprise-grade location-based marketing platform that enables large organizations to deliver personalized, automated campaigns at scale” Muse Glimmer 30B · comparative prompt · first choice
“look for platforms that offer a highly optimized Software Development Kit (SDK)—such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · negative prompt · first choice
“Gimbal is the strongest fit among the results because it is positioned as an enterprise-grade location-based marketing platform” Perplexity Sonar · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.