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GTM AI Index
Index › Products › Monday.com · October 2026 Edition
12 categories · Ranked

Monday.com

114Judge labels
1First choices
35Negative labels
14 / 14Models named it
12Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Client onboarding for small business buyers
Rank 102 of 104 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 54% of its 13 labels there were negative.
What the models named instead of Monday.com →
By buyer segmentRead the same way at every buyer size.
In client onboarding · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Monday.com for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Client onboarding platformsCustomer0%102 of 10454%13criticized challenger
Content marketing platformsMarketing0%97 of 13540%5under 10 labels · led by HubSpot Content Hub at 33%▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Workflow automation and iPaaSGTM data and infrastructure0%21 of 670%4under 10 labels · led by Workato at 28%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
CPQRevenue operations0%17 of 660%3under 10 labels · led by DealHub at 57%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event management platformsMarketing0%29 of 810%3under 10 labels · led by Bizzabo at 28%
CRMRevenue operations0%44 of 6450%2under 10 labels · led by HubSpot CRM at 59%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketingPartner and channel0%91 of 1240%1under 10 labels · led by Channelscaler at 10%newNew since September 2026: not ranked then, 0% now.
Creative automation platformsMarketing0%85 of 1090%1under 10 labels · led by Bannerflow at 19%
Knowledge base and self-serviceCustomer0%84 of 88100%1under 10 labels · led by Notion at 21%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Proposal softwareRevenue operations0%37 of 560%1under 10 labels · led by PandaDoc at 65%newNew since September 2026: not ranked then, 0% now.
RFP response softwareSales0%45 of 820%1under 10 labels · led by Loopio at 25%
Sales commissions and incentive compensationRevenue operations0%39 of 47100%1under 10 labels · led by CaptivateIQ at 25%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Monday.com yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Monday.com across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501203
GPT-5.4 mini00000
Gemini 3.5 Flash01023
Perplexity Sonar00011
Grok 4.2000303
Mistral Small01102
DeepSeek V4 Flash01023
Llama 4 Maverick01203
Qwen 3.7 Flash01135
Kimi K202125
GLM 4.7 FlashX01225
MiniMax M2.501203
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase35 labels1
Comparative22 labelsNone
Budget-constrained15 labelsNone
Scale-constrained11 labelsNone
Negative29 labelsNone
First choiceAlternativeMentionNegative114 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Monday.com CRM - a CRM solution that offers lead scoring, automated workflows, and customizable boards.” Llama 4 Maverick · CRM · paraphrase prompt · alternative
“Monday.com or Asana offer the highly customizable project management databases needed here” Gemini 3.5 Flash · Content marketing · paraphrase prompt · alternative
“All-in-one platform for task management and automation... Generally considered affordable for SMBs” MiniMax M2.5 · Automation & iPaaS · budget prompt · alternative
“Choose ClickUp or Monday.com for onboarding + project delivery in one place.” DeepSeek V4 Flash · Client onboarding · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Monday is a Project Management tool first. Using it as a CRM is possible, but it lacks the depth for serious sales pipelines” Qwen 3.7 Flash · CRM · negative prompt · hard negative
“These are general project management tools, not onboarding platforms” DeepSeek V4 Flash · Client onboarding · negative prompt · hard negative
“Verdict: Avoid if you have a high volume of content.” Qwen 3.7 Flash · Knowledge base · negative prompt · hard negative
“they lack native PSA features such as utilization tracking, revenue recognition, billing support, and purpose-built client portals” Perplexity Sonar · Client onboarding · negative prompt · soft negative

Named alongside

The products named in the same answers as Monday.com, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Monday.com was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ClickUp33 of 1142Not among the top eight
Asana27 of 1141Not among the top eight
Rocketlane25 of 11412Not among the top eight
Airtable18 of 1144Not among the top eight
GUIDEcx18 of 1141Not among the top eight
Zapier17 of 1148Not among the top eight
Dock17 of 1143Not among the top eight
Notion17 of 1141Not among the top eight
Make14 of 1146Not among the top eight
HubSpot CRM14 of 1145Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Monday.com. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 99 of the 114 answers that named Monday.com and are not a share of its labels.

Domains cited

monday.comYour site43
g2.com34
zite.com28
guideflow.com21
clickup.com20
rocketlane.com20
blog.hubspot.com17
capterra.com17
larksuite.com16
ones.com16

189 of the 232 domain citations in answers naming Monday.com came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

monday.com is not in Google's top ten for any of the category's searches. In the answers, Monday.com takes 0% of first choices and Rocketlane takes 47%.
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In search

Google, US estimates
Position for “client onboarding platform”
–
not in the top ten
Position for “best client onboarding platform”
–
not in the top ten
Searches for its name, Google
74,000 a month (“monday.com”)
AI search demand for its name, est.
3,467 a month
Organic visits to its site
about 691,961 a month
Searches its site ranks for
66,810 · 3,856 in the top three
Sites linking to it
73,994
Paid Google search
7 searches its ads show for, about 26 clicks and $164 a month (estimate)
Ads on GoogleDetailLess
119+ ads · 71 text, 37 video, 11 image · 119 shown in the last 30 days

First shown October 2021, as monday.com LTD, verified. Ads started 2025-10 to 2026-09: 91 in the year, 28 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 102 of 104 in client onboarding
Segment leader
47%
Rocketlane
First choices
1 across its categories
Named in
114 answers
Its own site cited
in 99 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on monday.com
11,054
subdomains included
Content
3,300
counted in the table below
Documentation
6,905
Product · Integration
97 · 30
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,59802025-12-23
Template or tool18902026-02-18
Comparison16952026-08-31
Case study13872026-09-28
News or press6102026-06-09
Glossary or explainer5332026-09-15
Conference or event5152026-08-15
Webinar or virtual event3212026-07-13
Report or ebook802026-01-26
Podcast or video1undated

Events in person

Upcoming
  • November 24, 2026Elevate 2026: EMEAExcel London - Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK, London, UK · hosts
Last twelve months

As the event pages on monday.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page monday.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Monday.com

What the judge wrote, as written, with how often. The vendor table decides that these count as Monday.com; a claim can dispute any of them.
monday.com 5Monday.com CRM 2Monday.com (Work OS) 1Monday.com (Workport) 1Monday.com CRM + Monday CPQ 1

Follow Monday.com

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

monday.com is the company behind Monday.com.
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On record

Wikidata
Website
monday.com
Headquarters
Tel Aviv
Founded
2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
The AI Work Platform for People & Agents
For
People and agents
Price stated
Plans start from 3 users. If you want to sign up more than 40 users, you can request a quote to get an exact price. monday.com/pricing
Starting price
0 monday.com/pricing
Free plan or trial
No credit card needed; Unlimited time on Free plan monday.com
Integrations claimed
250 monday.com/pricing
Certifications
GDPRISOAICPA SOCHIPAAISO/IEC 27001ISO/IEC 27018SOC 2SOC 1
Hosting
Worldwide
Customers named
McDonald’sCanvaVMLMotorolaMcDonald'sCarrefourCoca-ColaLions Gate

What Monday.com's own pages state, read September 28, 2026: monday.com, monday.com/pricing, trust.monday.com, monday.com/features/files, monday.com/w/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Monday.com's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Monday.com, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Monday.com by email, built from the raw record of the edition. It shows:

  • where Monday.com is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Monday.com, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at monday.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.