GTM AI Index
Index Vendors › Monday.com · September 2026 Edition
7 categories · Ranked

Monday.com

66Judge labels
4First choices
10Negative labels
11 of 12Models named it
7Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
5% in Content marketing for mid-market buyers
Rank 7 of 159 in the mid-market standing
0 of 12 models made it the first choice on the direct prompt; 11% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Monday.com for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Content marketing platformsMarketing5%7 of 15911%9under 10 labels · led by HubSpot Content Hub at 30%
CRMRevenue operations0%25 of 7125%8under 10 labels · led by HubSpot CRM at 41%
Workflow automation and iPaaSGTM data and infrastructure0%20 of 760%3under 10 labels · led by Workato at 38%
Partner relationship managementPartner and channel0%25 of 500%2under 10 labels · led by Channeltivity at 24%
Sales commissions and incentive compensationRevenue operations0%12 of 510%2under 10 labels · led by Everstage at 25%
CPQRevenue operations0%50 of 730%1under 10 labels · led by DealHub at 62%
Knowledge base and self-serviceCustomer0%61 of 960%1under 10 labels · led by Notion at 18%

Movement

This is the first edition on this tier, so no move can be computed for Monday.com yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Monday.com across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510102
GPT-5.4 mini00000
Gemini 3.5 Flash01012
Perplexity Sonar00000
Grok 4.1 Fast00213
Mistral Small03003
DeepSeek V4 Flash00101
Llama 4 Maverick00202
Qwen 3.7 Flash01203
Kimi K211204
GLM 4.7 FlashX01102
MiniMax M2.502114

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase18 labels4
Comparative17 labelsNone
Budget-constrained9 labelsNone
Scale-constrained7 labelsNone
Negative8 labelsNone
First choiceAlternativeMentionNegative66 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Top Recommendation: Asana or Monday.com” Kimi K2 · Content marketing · paraphrase prompt · first choice
“## Best Overall Recommendation: Monday.com” Claude Haiku 4.5 · Content marketing · paraphrase prompt · first choice
“If you already use Monday.com and want CRM + project management together: → Monday.com CRM” GLM 4.7 FlashX · CRM · direct prompt · alternative
“The Best for Pure Operational Control: monday.com (with Marketing Workflows)” Gemini 3.5 Flash · Content marketing · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“PM Tools Masquerading as CRMs... They are project management tools, not sales databases.” Gemini 3.5 Flash · CRM · negative prompt · hard negative
“Cheaper (~$10-25/user/mo), flexible for workflows, but generic—not marketing-native.” Grok 4.1 Fast · Content marketing · paraphrase prompt · soft negative
“Avoid if: Enterprise deals >$100K” MiniMax M2.5 · CRM · negative prompt · soft negative

Named alongside

The products named in the same answers as Monday.com, over the 66 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Monday.com was named but was not.
ProductSame answerTook the first choice insteadHead to head
ClickUp23 of 661Not in the top three
Asana19 of 662Not in the top three
Pipedrive17 of 662Not in the top three
HubSpot CRM15 of 664Not in the top three
Salesforce Sales Cloud15 of 663Not in the top three
Notion15 of 660Not in the top three
CoSchedule13 of 665Not in the top three
Zapier13 of 665Not in the top three
Airtable13 of 661Not in the top three
Make12 of 667Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Monday.com. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 66 answers that named Monday.com and are not a share of its labels.

Domains cited

guideflow.com3
atlassian.com2
babylovegrowth.ai2
larksuite.com2
planable.io2
planmoon.app2
adilraseed.com1
agilityportal.io1
aigrowthagent.co1
ayautomate.com1

Seventeen of the seventeen domain citations in answers naming Monday.com came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Monday.com

What the judge wrote, as written, with how often. The vendor table decides that these count as Monday.com; a claim can dispute any of them.
monday.com 7monday.com CRM 4

The company

monday.com is the company behind Monday.com.
Website
monday.com
Headquarters
Tel Aviv
Founded
2012

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Monday.com's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Monday.com, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at monday.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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