Every category where a model named Airtable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Marketing resource management	Marketing	0%	88 of 110	50%	4	under 10 labels · led by Wrike for Marketing at 24%
Content marketing platforms	Marketing	0%	34 of 135	0%	3	under 10 labels · led by HubSpot Content Hub at 33%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Client onboarding platforms	Customer	0%	31 of 104	0%	2	under 10 labels · led by Rocketlane at 47%
Workflow automation and iPaaS	GTM data and infrastructure	0%	50 of 67	50%	2	under 10 labels · led by Workato at 28%	newNew since September 2026: not ranked then, 0% now.
CRM	Revenue operations	0%	57 of 64	100%	1	under 10 labels · led by HubSpot CRM at 59%	newNew since September 2026: not ranked then, 0% now.
Customer success platforms	Customer	0%	19 of 49	0%	1	under 10 labels · led by ChurnZero at 42%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Event management platforms	Marketing	0%	33 of 81	0%	1	under 10 labels · led by Bizzabo at 28%
Interactive demo platforms	Sales	0%	20 of 50	0%	1	under 10 labels · led by Storylane at 31%
Order management systems	Revenue operations	0%	45 of 131	0%	1	under 10 labels · led by Zoho Inventory at 25%
Partner relationship management	Partner and channel	0%	22 of 61	0%	1	under 10 labels · led by PartnerPortal.io at 22%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Airtable yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	2	0	1	3
Perplexity Sonar	0	0	1	1
Grok 4.20	0	1	1	2
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	4	0	1	5
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase10 labels2

Comparative15 labels7not counted in share

Budget-constrained21 labelsNone

Scale-constrained6 labelsNone

Negative15 labelsNone

First choiceAlternativeMentionNegative73 labels in all, every segment counted; 2 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Recommended for mid-size teams due to its flexible workflow integrations and collaboration features” Mistral Small · Content marketing · paraphrase prompt · alternative

“You create a database of "Demo Data" (fake customers, products, etc.) in Airtable.” Qwen 3.7 Flash · Interactive demos · budget prompt · alternative

“If you have no budget, build your tracking system in Airtable or Notion.” Gemini 3.5 Flash · Customer success · budget prompt · alternative

“Airtable is a powerful alternative to paying for software you won't use” Qwen 3.7 Flash · PRM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Like Monday, this is a relational database. While flexible, it requires technical know-how to set up a functional CRM.” Qwen 3.7 Flash · CRM · negative prompt · hard negative

“simple project management tools (like Trello or basic Airtable) lack the robust budgeting, capacity planning, and campaign governance” Gemini 3.5 Flash · Marketing resource mgt · direct prompt · soft negative

“they are not full MRM systems unless you are ready to build process, reporting, approvals, and financial controls around them” Perplexity Sonar · Marketing resource mgt · negative prompt · soft negative

“Store API keys/logs openly, public-by-default data, shared credentials” Grok 4.20 · Automation & iPaaS · negative prompt · soft negative

Named alongside

The products named in the same answers as Airtable, over the 73 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ClickUp28 of 738Not among the top eight

Notion28 of 733Not among the top eight

Monday.com18 of 730Not among the top eight

Asana13 of 731Not among the top eight

monday.com Work Management13 of 731Not among the top eight

Zapier9 of 733Not among the top eight

Trello9 of 731Not among the top eight

Wrike for Marketing9 of 731Not among the top eight

HubSpot Marketing Hub8 of 733Not among the top eight

Aprimo8 of 731Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Airtable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 73 answers that named Airtable and are not a share of its labels.

Domains cited

g2.com23

clickup.com21

guideflow.com17

learn.g2.com16

thedigitalprojectmanager.com16

larksuite.com15

blog.hubspot.com14

monday.com13

teamwork.com13

thecmo.com13

161 of the 161 domain citations in answers naming Airtable came from somebody else's page.

Pages cited

learn.g2.com/best-marketing-resource-management-software13

thecmo.com/tools/best-mrm-software10

thedigitalprojectmanager.com/tools/best-marketing-resource-management-software10

g2.com/categories/marketing-resource-management8

teamwork.com/blog/marketing-resource-management8

fortegrp.com/insights/top-19-data-management-tools-platforms-in-the-usa7

soku.ai/blog/marketing-resource-management-software7

planable.io/blog/marketing-management-software6

Pages are listed as the models cited them.

Search and answers

airtable.com ranks 6 on Google for the category's searches. In the answers, Airtable takes 0% of first choices and Wrike for Marketing takes 24%.

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In search

Google, US estimates

Position for “marketing resource management platform”

Position for “best marketing resource management platform”

–

not in the top ten

Searches for its name, Google: 165,000 a month (“airtable”)
AI search demand for its name, est.: 2,461 a month
Organic visits to its site: about 143,237 a month
Searches its site ranks for: 11,937 · 1,354 in the top three
Sites linking to it: 93,440
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

118+ ads · 118 text · 118 shown in the last 30 days

First shown June 2024, as FORMAGRID INC, verified. Ads started 2025-10 to 2026-09: 59 in the year, 59 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 88 of 110 in marketing resource mgt

Segment leader

24%

Wrike for Marketing

First choices: 2 across its categories
Named in: 73 answers
Its own site cited: in 59 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on airtable.com

10,106

subdomains included

Content

1,950

counted in the table below

Documentation

6,354

Product · Integration

74 · 226

Kind	Pages	Last 90 days	Latest	Categories named
Blog	702	0	2025-09-29	CRM, DAM
News or press	320	undated		Direct mail
Template or tool	310	undated		SEO
Report or ebook	164	undated
Podcast or video	125	undated
Webinar or virtual event	106	4	2026-10-06
Case study	77	undated
Comparison	64	undated		CRM
Glossary or explainer	49	undated		CRM, DAM
Conference or event	33	undated		CRM

Most recent

2026-10-06How airtable runs marketing on airtable webinar or virtual event
2026-09-29Building ai assisted workflow omni airtable webinar or virtual event
2026-09-01Get started in airtable webinar or virtual event
2026-08-13Emea get started in airtable webinar or virtual event
2025-09-29Airtable: Build Enterprise-ready AI Workflows, Apps & Agents blog
2025-05-14Airtable Pricing | Compare Plans, Features & Costs blog

Events in person

Upcoming

December 1, 2026Chief Product Officer Summit LondonLondon, UK
January 27, 2027Product-Led Summit Washington, D.C.Washington D.C.

Last twelve months

October 21, 2026Airspace LondonLondon, UK · hosted
October 15, 2026NYC Builder Crew: Bring a Problem Happy HourNew York · hosted
October 8, 2026Airtable Dublin Builder Crew MeetupDublin, IRL · hosted
October 7, 2026Airtable BuilderBase Stockholm with AirexpertStockholm, SE · hosted
September 30, 2026Bay Area Builder Crew: Backstage >> Creative Ops on AirtableSan Francisco · hosted
September 29, 2026Media & Entertainment ForumParis · hosted

As the event pages on airtable.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page airtable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Airtable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Airtable.

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On record

Wikidata

Website: airtable.com
Founded: 2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Build Enterprise-ready AI Workflows, Apps & Agents
airtable.com
For: teams
airtable.com
Price stated: Pricing airtable.com
Starting price: 20 airtable.com/pricing
Free plan or trial: Get started for free airtable.com
Integrations claimed: 5 airtable.com
Certifications: ISOHIPAASOC 2SAML-based single sign-onHIPAA Compliance
Hosting: EuropeanAustralianEuropean data residency
Customers named: Code and TheoryWarner Music GroupRejuvenationWilliams-Sonoma CompanyFlatiron HealthButternut BoxDaily MailDMG Media

What Airtable's own pages state, read September 28, 2026: airtable.com, airtable.com/pricing, airtable.com/platform, airtable.com/customer-stories, airtable.com/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airtable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airtable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Airtable by email, built from the raw record of the edition. It shows:

where Airtable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Airtable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.