GTM AI Index

Index › Vendors › Airtable · September 2026 Edition

5 categories · Named, not ranked

Airtable

44Judge labels

2First choices

2Negative labels

11 of 12Models named it

5Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

9 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Airtable was named 9 times in Territory planning and 4 other categories, where CaptivateIQ led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business64 of 121

under the label threshold

Mid-market19 of 103

under the label threshold

Enterprisenot named

No model named it for this buyer.

In territory planning · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Airtable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Territory and quota planning	Revenue operations	2%	19 of 103	0%	1	under 10 labels · led by CaptivateIQ at 30%
Content marketing platforms	Marketing	0%	27 of 159	0%	4	under 10 labels · led by HubSpot Content Hub at 30%
Customer success platforms	Customer	0%	18 of 69	0%	2	under 10 labels · led by ChurnZero at 39%
Channel partner and local marketing	Partner and channel	0%	61 of 108	0%	1	under 10 labels · led by JourneyBee at 15%
Community platforms	Customer	0%	33 of 74	0%	1	under 10 labels · led by Higher Logic Vanilla at 23%

Movement

This is the first edition on this tier, so no move can be computed for Airtable yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	2	0	2
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase13 labelsNone

Comparative12 labels3not counted in share

Budget-constrained10 labels2

Scale-constrained2 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative44 labels in all, every segment counted; 2 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best single pick is usually Airtable if you need flexible territory and quota planning on a low cost” Perplexity Sonar · Territory planning · budget prompt · first choice

“Airtable is a strong alternative because it supports flexible views and structured marketing workflows” GPT-5.4 mini · Content marketing · paraphrase prompt · alternative

“Airtable - $10-45/month: Great for custom content databases with powerful workflow automation” GLM 4.7 FlashX · Content marketing · paraphrase prompt · alternative

“not a "real" CS platform, but often the most cost-effective starting point for very small teams” GPT-5.4 mini · Customer success · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Airtable, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.

ProductSame answerTook the first choice insteadHead to head

Notion21 of 440Not in the top three

Monday.com13 of 442Not in the top three

ClickUp11 of 442Not in the top three

CoSchedule10 of 445Not in the top three

Asana10 of 444Not in the top three

HubSpot Content Hub9 of 442Not in the top three

Trello7 of 440Not in the top three

Zapier6 of 442Not in the top three

Make6 of 441Not in the top three

Snowflake6 of 440Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Airtable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 10 of the 44 answers that named Airtable and are not a share of its labels.

Domains cited

capterra.com3

g2.com3

gitnux.org3

omnibound.ai3

planable.io3

planmoon.app3

storychief.io3

zipdo.co3

blog.hootsuite.com2

blog.hubspot.com2

Twenty-eight of the twenty-eight domain citations in answers naming Airtable came from somebody else's page.

Pages cited

omnibound.ai/blog/content-marketing-tools3

planable.io/blog/content-planning-tools3

planmoon.app/blog/best-content-planning-tools-20263

storychief.io/blog/best-content-planning-tools3

blog.hootsuite.com/content-calendar-tools2

capterra.com/data-management-software/s/small-businesses2

clicdata.com/blog/best-data-management-software-for-smbs2

g2.com/categories/data-management-platform-dmp/small-business2

Pages are listed as the models cited them.

The company

Airtable.

Website: airtable.com
Founded: 2012

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airtable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airtable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at airtable.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.