Every category where a model named Trello for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	0%	131 of 159	40%	5	under 10 labels · led by HubSpot Content Hub at 30%
Customer success platforms	Customer	0%	23 of 69	0%	2	under 10 labels · led by ChurnZero at 39%
Data management platforms	GTM data and infrastructure	0%	177 of 183	100%	1	under 10 labels · led by Segment at 18%
Digital asset management	Marketing	0%	49 of 68	0%	1	under 10 labels · led by Canto at 34%
Knowledge base and self-service	Customer	0%	93 of 96	100%	1	under 10 labels · led by Notion at 18%

Movement

This is the first edition on this tier, so no move can be computed for Trello yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Trello across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase6 labelsNone

Comparative4 labelsNone

Budget-constrained5 labelsNone

Scale-constrained0 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative21 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Trello Free → Plan and organize content” GLM 4.7 FlashX · Content marketing · budget prompt · alternative

“Notion, Airtable, or Trello (DIY Stack)” Gemini 3.5 Flash · Customer success · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“2024 breach exposed 15 million users' emails, usernames, activity logs due to an unsecured REST API” GLM 4.7 FlashX · DMP · negative prompt · hard negative

“Avoid basic project management tools like Trello or Basecamp” Mistral Small · Content marketing · paraphrase prompt · hard negative

“Avoid: Jira / Trello / Asana (As primary KBs)” Qwen 3.7 Flash · Knowledge base · negative prompt · hard negative

“Avoid Trello for a mid-sized B2B team” Kimi K2 · Content marketing · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Trello, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trello was named but was not.

ProductSame answerTook the first choice insteadHead to head

Notion13 of 212Not in the top three

Asana12 of 211Not in the top three

CoSchedule8 of 213Not in the top three

Monday.com7 of 211Not in the top three

Airtable7 of 210Not in the top three

HubSpot Content Hub6 of 211Not in the top three

Buffer5 of 211Not in the top three

ClickUp5 of 210Not in the top three

Contently5 of 210Not in the top three

Canva4 of 211Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Trello. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 21 answers that named Trello and are not a share of its labels.

Domains cited

11outof11.com1

blog.hootsuite.com1

blog.hubspot.com1

gitnux.org1

leapshq.com1

metaflow.life1

niftypm.com1

omnibound.ai1

planable.io1

planmoon.app1

Ten of the ten domain citations in answers naming Trello came from somebody else's page.

Pages cited

11outof11.com/blog/the-best-resources-for-content-planning1

blog.hootsuite.com/content-calendar-tools1

blog.hubspot.com/marketing/content-marketing-tools1

blog.hubspot.com/marketing/content-planning-software1

gitnux.org/best/b2b-content-marketing-software1

leapshq.com/blog/content-marketing-tools1

metaflow.life/blog/best-content-calendar-tools1

niftypm.com/blog/content-planning-tools1

Pages are listed as the models cited them.

Names read as Trello

What the judge wrote, as written, with how often. The vendor table decides that these count as Trello; a claim can dispute any of them.

Trello/Asana 1

The company

Trello.

Website: trello.com
Headquarters: United States
Founded: 2011

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trello's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trello, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at trello.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.