Every category where a model named Optimizely CMP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	0%	23 of 159	11%	9	under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for Optimizely CMP yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Optimizely CMP across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase1 labelNone

Comparative9 labelsNone

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the governance/enterprise-workflow leader if you need complex multi-stakeholder approvals and experimentation (heavier/costlier)” DeepSeek V4 Flash · Content marketing · scale prompt · alternative

“Best for Large-Scale Collaboration & Workflows: Optimizely CMP” Gemini 3.5 Flash · Content marketing · direct prompt · alternative

“Unique Strength: Best for data-driven content optimization” Mistral Small · Content marketing · comparative prompt · alternative

“best for enterprise editorial workflows and experimentation” GPT-5.4 mini · Content marketing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“without the excessive cost and administrative overhead of enterprise-level software (like Optimizely CMP or Contently)” Gemini 3.5 Flash · Content marketing · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Optimizely CMP, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely CMP was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adobe GenStudio20 of 270Not in the top three

HubSpot Content Hub17 of 278Not in the top three

Skyword Accelerator36015 of 270Not in the top three

Contently12 of 270Not in the top three

CoSchedule11 of 271Not in the top three

HubSpot Marketing Hub6 of 271Not in the top three

Semrush6 of 271Not in the top three

Contentful6 of 270Not in the top three

Skyword6 of 270Not in the top three

StoryChief5 of 271Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Optimizely CMP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 27 answers that named Optimizely CMP and are not a share of its labels.

Domains cited

blog.hubspot.com4

gartner.com3

eesel.ai2

hubspot.com2

improvado.io2

nealschaffer.com2

omnibound.ai2

storychief.io2

thecmo.com2

toolradar.com2

Twenty-three of the twenty-three domain citations in answers naming Optimizely CMP came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform4

gartner.com/reviews/market/content-marketing-platforms3

eesel.ai/blog/content-marketing-platform2

hubspot.com/products/content2

improvado.io/blog/top-enterprise-marketing-platforms2

nealschaffer.com/content-marketing-platform2

omnibound.ai/blog/content-marketing-tools2

storychief.io/blog/content-marketing-platform2

Pages are listed as the models cited them.

The company

Optimizely is the company behind Optimizely CMP.

Website: optimizely.com
Headquarters: San Francisco, United States
Founded: 2010
Employees: about 350

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optimizely CMP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optimizely CMP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at optimizely.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.