Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 130 → 119 of 120
Optimizely · 1 category · RankedOptimizely CMP
26Judge labels
3First choices
7Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Content marketing for enterprise buyers
Rank 26 of 135 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Optimizely CMP →By buyer segmentRead the same way at every buyer size.
Small business125 of 126
0%4 labels
under the label threshold
Mid-market26 of 135
0%11 labels
accepted challenger
Enterprise4 of 122
7%11 labels
accepted challenger
In content marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Optimizely CMP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content marketing platforms | Marketing | 0% | 26 of 135 | 18% | 11 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Optimizely CMP held within the floor in its one category: no change cleared 11 points.
Best category · Content marketing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 27 of 134
Enterprise▼−5Since September 2026: 10% → 5%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 10% in September 2026
Inside the floor by 6 pointsRank 2 → 5 of 111
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 26 of 135 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Optimizely CMP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Optimizely CMP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels2
Paraphrase5 labels1
Comparative6 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained4 labelsNone
Negative4 labels1not counted in share
First choiceAlternativeMentionNegative26 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“an incredibly robust tool for highly organized, campaign-driven teams that need powerful project management, customized workflows” Gemini 3.5 Flash · Content marketing · scale prompt · alternative
“Optimizely CMP and Contently are best for enterprise content operations and editorial programs” Claude Haiku 4.5 · Content marketing · comparative prompt · alternative
“If your main problem is content operations... look at Optimizely CMP instead” GPT-6 Luna · Content marketing · direct prompt · alternative
“consistently rated as a leader in the Gartner Magic Quadrant for CMPs” Gemini 3.5 Flash · Content marketing · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“enterprise tools like Optimizely CMP (formerly Welcome) or Contently are often too over-engineered and expensive for mid-sized companies” Gemini 3.5 Flash · Content marketing · paraphrase prompt · soft negative
“Steep learning curve—users report feeling overwhelmed” Kimi K2 · Content marketing · negative prompt · soft negative
Named alongside
The products named in the same answers as Optimizely CMP, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely CMP was named but was not.ShowHide
Named alongside
The products named in the same answers as Optimizely CMP, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely CMP was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Optimizely CMP. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named Optimizely CMP and are not a share of its labels.
Domains cited
blog.hubspot.com16
gartner.com12
optimizely.comYour site8
thecmo.com8
storyflow.so6
g2.com5
hubspot.com5
prnews.io5
checkthat.ai4
contently.com4
Sixty-five of the seventy-three domain citations in answers naming Optimizely CMP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
optimizely.com is not in Google's top ten for any of the category's searches. In the answers, Optimizely CMP takes 0% of first choices and HubSpot Content Hub takes 33%.ShowHide
Search and answers
optimizely.com is not in Google's top ten for any of the category's searches. In the answers, Optimizely CMP takes 0% of first choices and HubSpot Content Hub takes 33%.
ShowHideIn search
Google, US estimatesPosition for “content marketing platform”
–
not in the top ten
Position for “best content marketing platform”
–
not in the top ten
- Searches for its name, Google
- 110 a month (“optimizely cmp”)
- AI search demand for its name, est.
- 4 a month
- Its company's site
- optimizely.com shared with Optimizely's other products; the figures are the site's
- Organic visits to its site
- about 200,757 a month
- Searches its site ranks for
- 12,739 · 1,700 in the top three
- Sites linking to it
- 34,467
- Paid Google search
- 1 searches its ads show for, about 0 clicks and $2 a month (estimate)
In answers
This editionShare of first choices
0%
rank 26 of 135 in content marketing
Segment leader
33%
HubSpot Content Hub
- First choices
- 3 across its categories
- Named in
- 26 answers
- Its own site cited
- in 26 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Optimizely CMP
What the judge wrote, as written, with how often. The vendor table decides that these count as Optimizely CMP; a claim can dispute any of them.
Optimizely Content Marketing Platform 3Optimizely Content Marketing Platform (CMP) 3Optimizely CMP (formerly Welcome) 2
Follow Optimizely CMP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Optimizely is the company behind Optimizely CMP.ShowHide
The company
Optimizely is the company behind Optimizely CMP.
ShowHideOn record
Wikidata- Website
- optimizely.com
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- about 350
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Publish faster and keep your entire site performing its best, automatically.
- For
- your creators
- Customers named
- NikeZoomSalesforceAlaska AirlinesVisaAdmiralSantanderThe Royal Mint
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Optimizely CMP's own pages state, read September 28, 2026: optimizely.com, optimizely.com/plans, optimizely.com/trust-center/security, optimizely.com/products/ai, optimizely.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optimizely CMP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optimizely CMP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Optimizely CMP by email, built from the raw record of the edition. It shows:
- where Optimizely CMP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Optimizely CMP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.