Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
Optimizely · 1 category · Named, not rankedOptimizely Web Experimentation
10Judge labels
5First choices
3Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Optimizely Web Experimentation was named 5 times in Experimentation, where VWO led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business65 of 69
0%2 labels
under the label threshold
Mid-market8 of 71
4%5 labels
under the label threshold
Enterprise6 of 63
5%3 labels
under the label threshold
In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Optimizely Web Experimentation for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Experimentation and personalization | Marketing | 4% | 8 of 71 | 20% | 5 | under 10 labels · led by VWO at 27% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Optimizely Web Experimentation held within the floor in its one category: no change cleared 11 points.
Best category · Experimentation · by segment
Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 62 → 8 of 68
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Experimentation | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 62 → 8 of 71 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Optimizely Web Experimentation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Optimizely Web Experimentation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels3
Paraphrase2 labels2
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative2 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best website experimentation and personalization platform for a mid-market B2B company is Optimizely Web Experimentation” Llama 4 Maverick · Experimentation · direct prompt · first choice
“Optimizely Web Experimentation and Personyze are the top choices” Mistral Small · Experimentation · direct prompt · first choice
“Choose Optimizely if: you want a mature experimentation platform” GPT-5.4 mini · Experimentation · comparative prompt · alternative
“safest general-purpose pick for many mid-market teams” GPT-5.4 mini · Experimentation · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The gold standard, but very expensive. Best for companies with massive budgets” Gemini 3.5 Flash · Experimentation · scale prompt · soft negative
Named alongside
The products named in the same answers as Optimizely Web Experimentation, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely Web Experimentation was named but was not.ShowHide
Named alongside
The products named in the same answers as Optimizely Web Experimentation, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optimizely Web Experimentation was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Optimizely Web Experimentation. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 10 answers that named Optimizely Web Experimentation and are not a share of its labels.
Domains cited
experienceleague.adobe.com3
guideflow.com3
mida.so3
abmatic.ai2
aboutmartech.com2
convert.com2
personizely.net2
plerdy.com2
techtarget.com2
vwo.com2
Twenty-three of the twenty-three domain citations in answers naming Optimizely Web Experimentation came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
optimizely.com ranks 3 on Google for the category's searches. In the answers, Optimizely Web Experimentation takes 4% of first choices and VWO takes 27%.ShowHide
Search and answers
optimizely.com ranks 3 on Google for the category's searches. In the answers, Optimizely Web Experimentation takes 4% of first choices and VWO takes 27%.
ShowHideIn search
Google, US estimatesPosition for “website experimentation and personalization platform”
–
not in the top ten
Position for “best website experimentation and personalization platform”
3
- Its company's site
- optimizely.com shared with Optimizely's other products; the figures are the site's
- Organic visits to its site
- about 200,757 a month
- Searches its site ranks for
- 12,739 · 1,700 in the top three
- Sites linking to it
- 34,467
- Paid Google search
- 1 searches its ads show for, about 0 clicks and $2 a month (estimate)
In answers
This editionShare of first choices
4%
rank 8 of 71 in experimentation
Segment leader
27%
VWO
- First choices
- 5 across its categories
- Named in
- 10 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Optimizely Web Experimentation
What the judge wrote, as written, with how often. The vendor table decides that these count as Optimizely Web Experimentation; a claim can dispute any of them.
Optimizely Web Experimentation / Optimizely Feature Experimentation 1
Follow Optimizely Web Experimentation
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Optimizely is the company behind Optimizely Web Experimentation.ShowHide
The company
Optimizely is the company behind Optimizely Web Experimentation.
ShowHideOn record
Wikidata- Website
- optimizely.com
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- about 350
- Also from Optimizely
- NetSpring, Optimizely CMP, Optimizely CMS, Optimizely Content, Optimizely Content Marketing Platform, Optimizely One
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Continuously test, personalize, and optimize. Then prove your impact.
- For
- marketing and digital teams
- Price stated
- Every Optimizely plan is individually packaged. Tell us a bit about your digital needs, and we’ll create a plan together. optimizely.com/plans
- Customers named
- NikeZoomSalesforceAlaska AirlinesVisaAdmiralSantanderThe Royal Mint
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Optimizely Web Experimentation's own pages state, read October 5, 2026: optimizely.com, optimizely.com/plans, optimizely.com/trust-center/security, optimizely.com/products/ai, optimizely.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optimizely Web Experimentation's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optimizely Web Experimentation, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Optimizely Web Experimentation by email, built from the raw record of the edition. It shows:
- where Optimizely Web Experimentation is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Optimizely Web Experimentation, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.